Latest News
CRIC Announces Seal to Recognize Accredited Agencies
The Canadian Research Insights Council is pleased to announce the release of the CRIC Accredited Agency Seal. The CRIC Accredited Agency Seal recognizes agencies members who have made the highest commitment to follow best practices and adhere to world-leading...
Call for Nominations of Candidates for the CRIC Board Elections
The Canadian Research and Insights Council (CRIC) is seeking candidates to fill three vacancies on the Board. Executives of CRIC member companies in good standing are encouraged to get involved and help guide and lead the future of the marketing research, insights and...
Attend ESOMAR Congress and VIP North America Breakfast
The Canadian Research Insights Council (CRIC) encourages you to register to attend the ESOMAR Congress – The Global Data & Insights Summit taking place September 8-11 in Edinburgh. This is your opportunity to participate at the only truly global data and insights...
CAIP Canada welcomes designated members of the former Canadian marketing research association
CAIP Canada has launched the process to welcome designated members of the former Canadian marketing research association. Individuals holding the former Canadian marketing research designation are encouraged to register on the CAIP Canada website to receive the...
CRIC Launches Expanded Membership Categories on New Website
The Canadian Research Insights Council (CRIC) is pleased to announce the launch of newly expanded membership categories that opens up membership to client organizations, agencies, academia, suppliers to the industry and not-for-profits. Companies and organizations...
Participate in ESOMAR’s Global Marketing Research 2019 Survey – Deadline extended to June 28
The Canadian Research Insights Council (CRIC) is working with ESOMAR to gather Canadian data for ESOMAR’s Global Market Research (GMR) 2019 Survey. Both CRIC member agencies and other Canadian research companies are encouraged to participate by June 28th to ensure...
Attend ESOMAR TV, a free virtual event designed to inspire new ideas
This Friday, June 21, from 8am to 2pm Eastern Daylight Time, our partners at ESOMAR will be hosting a free, virtual event called ESOMAR TV. The focus of ESOMAR TV is inspiration and it will cover topics that are sure to inspire new ideas. ESOMAR TV will feature...
BILL C-76: An Act to amend the Canada Elections Act and other Acts and to make certain consequential amendments (Elections Modernization Act)
On December 13, 2018, Parliament adopted Bill C-76, the Elections Modernization Act, which aims to increase transparency of third party and foreign entity involvement in the electoral process. Among a number of sweeping changes to the Canada Election Act, Bill C-76...
CAIP Canada Announces Founding Board; Adoption of Designated Members and Fellows of Former Marketing Research Association in June
The founding board members are pleased to announce the formation of CAIP Canada, a new certification body that will offer the Certified Analytics and Insights Professional (CAIP) designation to individual research practitioners. The initiative is being led by Robert...
Evidence shows well designed election polls remain important tools in democracy
A key highlight included a major evidence-based global study into the accuracy of polling that concluded that done well, polls overwhelmingly continue to correctly predict election outcomes. A recent analysis by Jon Puleston for ESOMAR of more than 31,000 polls from...
Accomplishments
• The association is legally established and incorporated.
• We have an agreement on standards.
• We have been building on our infrastructure for the last 5 months.
• We have a budget and a fee structure that we believe is fair and viable.
• We have a strong, actively engaged board of CEOs.
• We have the support of many in the industry (e.g. many Gold Seal); among the users of research ; many international organizations (ESOMAR, MRII), etc.
• We have secured partnerships and board positions with relevant organizations such as ESOMAR, MRII and are in discussion with several others.
• We have MRIA’s former lobbyist that has intervened on behalf of the industry for almost two decades on key matters such as CASL, Do Not Call Registry, PIPEDA, Incentives, etc.
Past Releases
April 1, 2019.
Former PMRS President John Tabone appointed CRIC’s Interim Chief Administrative Officer
March 27, 2019.
CRIC Statement in response to the sale of MRIA assets to third parties
February 25, 2019
The Canadian Research Insights Council and ESOMAR sign strategic partnership.
January 29, 2019
CRIC Announces New Members; Represents Bulk of Industry’s Research Agencies.
November 27, 2018.
Update Statement: CRIC Makes Key Decisions at November Board Meeting: Membership to open soon for industry; Canadian solution for CMRP; Standards and Advocacy; Various.
October 15, 2018.
Interim Board announces organization’s name;
takes concrete steps to formalize; supports key programs.
August 31, 2018.
Establish of new industry association for research agencies.
August 1, 2018.
Joint Statement by the Heads of Canada’s Largest Market and Survey Research Firms
in Reaction to the Winding Down of the Market Research and Intelligence Association (MRIA).
Contact Us
For more information, contact John Tabone, Interim Chief Administrative Officer: