The Canadian Research and Insights Council (CRIC) is Canada’s voice of the research, insights and analytics industry both domestically and globally. CRIC represents the highest standards, ethics and best practices in research that protect the public interest. Its members include research agencies, companies that rely on insights, and other industry partners.
Latest News
CRIC Announces Seal to Recognize Accredited Agencies
The Canadian Research Insights Council is pleased to announce the release of the CRIC Accredited Agency Seal. The CRIC Accredited Agency Seal recognizes agencies members who have made the highest commitment to follow best practices and adhere to world-leading...
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Call for Nominations of Candidates for the CRIC Board Elections
The Canadian Research and Insights Council (CRIC) is seeking candidates to fill three vacancies on the Board. Executives of CRIC member companies in good standing are encouraged to get involved and help guide and lead the future of the marketing research, insights and...
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Attend ESOMAR Congress and VIP North America Breakfast
The Canadian Research Insights Council (CRIC) encourages you to register to attend the ESOMAR Congress – The Global Data & Insights Summit taking place September 8-11 in Edinburgh. This is your opportunity to participate at the only truly global data and insights...
read more“Our objective is simple and straightforward – membership in this organization means strict compliance with a rigorous set of world-class research standards. If you can’t or won’t comply, then you can’t be a member. It’s about quality, ethics and legitimacy of the data you collect.”
Don Mills, Vice-Chair of the Board
About Us
Welcome to CRIC.
CRIC’s mandate is to:
- represent the highest standards, ethics and best practices in research, analytics and insights;
- advocate for sound policy and regulations that encourage a supportive environment for research and analytics;
- support new and innovative ways to gather insights;
- protect the public trust and encourage participation in research and analytics;
- represent the profession both domestically and internationally;
- serve as a source of information for the industry; and
- be a forum for collective industry action.
A key focus is on building and strengthening relationships with the international research, analytics and insights community. As such, the association has adopted the ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics. As well, CRIC has incorporated the polling standards of the American Association for Public Opinion Research (AAPOR) and the Word Association for Public Opinion Research (WAPOR), in order to promote the highest ethics and transparency in policy-related and public opinion polling.
CRIC was established in August of 2018 following the bankruptcy of the former Canadian marketing research association.
Board
Barry Watson, Chair
Don Mills, Vice Chair
Gary Bennewies, Treasurer
Board Members
Chuck Chakrapani
Ed Gibson
Frank Graves
Jean-Marc Léger
Nik Nanos
Carol Udell
Contact Us
For more information, contact John Tabone, Interim Chief Administrative Officer: