COVID-19: CRIC Supports Industry During these Unprecedented Times
Media Resource: COVID-19: Public Opinion Research Hub
The Canadian Research and Insights Council (CRIC) is Canada’s voice of the research, insights and analytics industry both domestically and globally. CRIC represents the highest standards, ethics and best practices in research that protect the public interest. Its members include research agencies, companies that rely on insights, and other industry partners.
Latest News
Virtual Panel – How qualitative research is adapting to the pandemic
Join members of CRIC’s Qualitative Research Thought Leadership Council on May 27 from 1:30pm to 2:30pm (Eastern Daylight Time) for an interactive, virtual panel that will explore how Canadian qualitative researchers are adapting to the impact of COVID-19. Members of...
The Canadian Research Insights Council (CRIC) and Women in Research (WIRe) announce partnership
The Canadian Research Insights Council (CRIC), Canada’s voice of the research, analytics and insights industry is pleased to announce that it has formed an alliance with Women in Research (WIRe), the global non-profit that champions diversity in the marketing research...
The Canadian Research Insights Council Strengthens Relationship with ESOMAR
The Canadian Research Insights Council (CRIC) is pleased to announce that CRIC Board members, Jean-Marc Léger and Rob Berger, have recently been appointed as ESOMAR’s official Canadian representatives. In their dual roles, Jean-Marc and Rob will help support the value...
“Our objective is simple and straightforward – membership in this organization means strict compliance with a rigorous set of world-class research standards. If you can’t or won’t comply, then you can’t be a member. It’s about quality, ethics and legitimacy of the data you collect.”
Don Mills, Vice-Chair of the Board
About Us
Welcome to CRIC.
CRIC’s mandate is to:
- represent the highest standards, ethics and best practices in research, analytics and insights;
- advocate for sound policy and regulations that encourage a supportive environment for research and analytics;
- support new and innovative ways to gather insights;
- protect the public trust and encourage participation in research and analytics;
- represent the profession both domestically and internationally;
- serve as a source of information for the industry; and
- be a forum for collective industry action.
A key focus is on building and strengthening relationships with the international research, analytics and insights community. As such, the association has adopted the ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics. As well, CRIC has incorporated the polling standards of the American Association for Public Opinion Research (AAPOR) and the World Association for Public Opinion Research (WAPOR), in order to promote the highest ethics and transparency in policy-related and public opinion polling.
CRIC was established in August of 2018 following the bankruptcy of the former Canadian marketing research association.
Board
Barry Watson, Chair
Don Mills, Vice Chair
Gary Bennewies, Treasurer
Board Members
Robert Berger
Margaret Brigley
Chuck Chakrapani
Ed Gibson
Frank Graves
Jean-Marc Léger
Nik Nanos
Carol Udell
Contact Us
For more information, contact John Tabone, Chief Administrative Officer: