The Canadian Research and Insights Council (CRIC) is Canada’s voice of the research, insights and analytics industry both domestically and globally. CRIC represents the highest standards, ethics and best practices in research that protect the public interest. Its members include research agencies, companies that rely on insights, and other industry partners.
Latest News
Take Advantage of this Special Offer from CRIC to Attend SampleCon
The Canadian Research Insights Council (CRIC) is excited to be partnering with SampleCon to provide employees of CRIC member companies with exclusive access to SampleCon 2020. From the tools we use, the quality we expect and the questions we ask to the monitoring,...
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CRIC Supports Modernization of the Federal Digital Framework
2020 will mark 20 years since the federal Personal Information Protection and Electronic Documents Act (PIPEDA) became law. Not many updates have been made to the law since its adoption but after years of pressure, steps are now underway that could bring in sweeping...
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CRIC Announces Founding Fellows – Launches Fellows Thought Leadership Council
The Canadian Research Insights Council (CRIC) is pleased to honour individuals previously recognized as fellows of our profession as the founding Fellows of CRIC. A complete list of CRIC’s founding Fellows is available on the CRIC website. The new CRIC Fellows program...
read more“Our objective is simple and straightforward – membership in this organization means strict compliance with a rigorous set of world-class research standards. If you can’t or won’t comply, then you can’t be a member. It’s about quality, ethics and legitimacy of the data you collect.”
Don Mills, Vice-Chair of the Board
About Us
Welcome to CRIC.
CRIC’s mandate is to:
- represent the highest standards, ethics and best practices in research, analytics and insights;
- advocate for sound policy and regulations that encourage a supportive environment for research and analytics;
- support new and innovative ways to gather insights;
- protect the public trust and encourage participation in research and analytics;
- represent the profession both domestically and internationally;
- serve as a source of information for the industry; and
- be a forum for collective industry action.
A key focus is on building and strengthening relationships with the international research, analytics and insights community. As such, the association has adopted the ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics. As well, CRIC has incorporated the polling standards of the American Association for Public Opinion Research (AAPOR) and the World Association for Public Opinion Research (WAPOR), in order to promote the highest ethics and transparency in policy-related and public opinion polling.
CRIC was established in August of 2018 following the bankruptcy of the former Canadian marketing research association.
Board
Barry Watson, Chair
Don Mills, Vice Chair
Gary Bennewies, Treasurer
Board Members
Robert Berger
Margaret Brigley
Chuck Chakrapani
Ed Gibson
Frank Graves
Jean-Marc Léger
Nik Nanos
Carol Udell
Contact Us
For more information, contact John Tabone, Chief Administrative Officer: