COVID-19: CRIC Supports Industry During these Unprecedented Times
Media Resource: COVID-19: Public Opinion Research Hub
The Canadian Research and Insights Council (CRIC) is Canada’s voice of the research, insights and analytics industry both domestically and globally. CRIC represents the highest standards, ethics and best practices in research that protect the public interest. Its members include research agencies, companies that rely on insights, and other industry partners.
Latest News
COVID-19: CRIC Supports Industry During these Unprecedented Times.
As concerns about COVID-19 and the measures to reduce its spread have dramatically impacted the behaviours and attitudes of Canadians, the need for insights to support decisions has never been greater. CRIC Agency members are operational and playing a critical role in...
COVID-19 Response: CRIC to Postpone Upcoming Summits – Promote Industry Practices to Flatten the Curve
The Canadian Research Insights Council (CRIC) has been carefully monitoring the Novel Coronavirus (COVID-19). Over the weekend, the number of COVID-19 cases in Canada jumped to over 300. According to Canada’s Chief Medical Officer of Health, Dr. Theresa’s Tam, “Our...
CRIC Encourages Industry Input as it Prepares Response to OPC AI Consultation
The Canadian Research Insights Council (CRIC) with guidance from CRIC’s AI and Data Analytics Thought Leadership Council is preparing a response for the Office of the Privacy Commissioner of Canada (OPC) on its Consultation on Artificial Intelligence. The OPC is...
“Our objective is simple and straightforward – membership in this organization means strict compliance with a rigorous set of world-class research standards. If you can’t or won’t comply, then you can’t be a member. It’s about quality, ethics and legitimacy of the data you collect.”
Don Mills, Vice-Chair of the Board
About Us
Welcome to CRIC.
CRIC’s mandate is to:
- represent the highest standards, ethics and best practices in research, analytics and insights;
- advocate for sound policy and regulations that encourage a supportive environment for research and analytics;
- support new and innovative ways to gather insights;
- protect the public trust and encourage participation in research and analytics;
- represent the profession both domestically and internationally;
- serve as a source of information for the industry; and
- be a forum for collective industry action.
A key focus is on building and strengthening relationships with the international research, analytics and insights community. As such, the association has adopted the ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics. As well, CRIC has incorporated the polling standards of the American Association for Public Opinion Research (AAPOR) and the World Association for Public Opinion Research (WAPOR), in order to promote the highest ethics and transparency in policy-related and public opinion polling.
CRIC was established in August of 2018 following the bankruptcy of the former Canadian marketing research association.
Board
Barry Watson, Chair
Don Mills, Vice Chair
Gary Bennewies, Treasurer
Board Members
Robert Berger
Margaret Brigley
Chuck Chakrapani
Ed Gibson
Frank Graves
Jean-Marc Léger
Nik Nanos
Carol Udell
Contact Us
For more information, contact John Tabone, Chief Administrative Officer: