Events

You've done the storytelling training. You know how to craft a compelling narrative. So why are your insights still not driving action? In this free webinar, we'll show you what comes next, how to take that story and build a real communication campaign: multiple formats, multiple audiences, real cut-through. Because a great insight gathering dust in a deck isn't an insight. It's a missed opportunity. You will learn: See communication as a strategy, not an afterthought. Stop bolting on a deck at the end. Start planning your campaign from day one. Discover what actually drives decisions. Hint: it's not better data. It's better persuasion. Walk away with something you can use immediately. Real tools. Next project. No excuses.

Insights Panel & Networking Reception Join us for an engaging panel discussion featuring four industry experts as they share key takeaways from the Valencia Congress, discuss emerging trends shaping the insights industry. The discussion will also highlight what makes the Montreal research market unique. Following the panel, continue the conversation at our happy hour cocktail reception and networking session with fellow research professionals.

Unfiltered: Cut Through the Noise Esomar's North America 2026 conference is about getting real. What actually works, what doesn’t, and what drives decisions. In a world of endless data, dashboards and AI-generated everything, clarity matters more than ever. This is where we challenge assumptions, share what holds up in practice, and have the conversations the industry actually needs. Whether you’re shaping strategy, delivering insights, or pushing new ideas forward, this is where honest perspectives, real-world case studies and practical thinking come together. Join us in Atlanta for an unfiltered look at what actually matters.

GLP-1 medications are changing appetite, but appetite is only one part of why people eat. Habit, ritual, emotion, and sensory expectation don't just disappear when the hunger signal does. So what happens to the product experience when appetite is no longer the driver? Curion studied consumers across two phases — a qualitative Digital Selfnography and a quantitative Central Location Test — to find out. We recruited current users, former users, and never-users of GLP-1 medications, studied side by side, across their real daily eating lives and product evaluations. In this webinar, lead researchers Hudson Hausmann and Rachel Orona present what we found and what it means for the products being developed for this consumer right now. What You'll Learn- How GLP-1 usage impacts appetite, cravings, satiety, and the motivation to eat- Where the physical and emotional experiences of eating align and where they don't- Which product categories GLP-1 users are focused on now, and how product choice and occasions are changing- Whether GLP-1 users are consciously seeking different textures, formats, and portion sizes, or whether the shift is happening before they've recognized it- How the joy of eating differs across current, former, and never-users of GLP-1 medications

Exclusively for leaders of agencies, the CRIC CEO Forum features interactive sessions on the most pressing leadership issues.

The 5th Annual CRIC CEO Forum is a highly anticipated event that will feature subject matter experts leading interactive sessions and offer you the opportunity to collaborate with other industry leaders on solutions to the top challenges facing our industry.

By 2030, insight and data will be abundant, automated, and accessible to all. What will differentiate organisations – and insights professionals --  is not access to intelligence, but how it is used with judgement.  As AI increasingly mediates decisions and demand fragments across platforms, channels, geographies and ideologies, organisations and insights professionals must fundamentally rethink how they create and deliver value: from explaining what happened, to actively shaping what happens next.  Insights to Intelligence2030 shows organisations and insights professionals  how to prepare for the future, combining the power of AI with human judgements.  Outcomes:   Access the People-Centric Growth Playbook: learn how leading organisations are redesigning the role of insights and human judgement in an AI-driven world – and what that means for you and your role.  Experience our framework in action: discover our eight future-readiness drivers through data, evidence, and real-world examples. Whether you are new to the insights profession or a seasoned leader, you will gain practical ideas and identify the drivers you can apply immediately in your own role.  Leave with a clear action plan: identify the capabilities, behaviours, and opportunities that will help you thrive as an AI-enabled insights professional. 

Right Data, Right Question: The Real Role of Synthetic Data in Marketing Learn how to choose between synthetic populations and real-world data for marketing use case. Synthetic data are opening new options for marketers. Used well, they can pre-test a message, size an audience too thin to plan against or model what happens if conditions change. Used as a stand-in for ground truth, they can mislead. Synthetic records model what could be true about artificial people, not what is true about real ones. They can also inherit bias and look more authoritative than they are. For questions about real places and markets, aggregated data at the postal code level remain the reliable benchmark. The key is matching the method to the decision – that’s the focus of this one-hour panel. Environics Analytics (EA) opens with clear definitions and a practical framework for making that call. A candid conversation with partners follows, exploring where each kind of data fits best. Attend this webinar to learn: What synthetic data can and can’t do, including on privacyWhen synthetic methods earn their place and when data at the postal code level are the better fitHow to validate synthetic outputs and why “plausible” is not […]