Unlocking Brand Growth: 2 Years of Learnings in Better Brand Health Tracking
OnlineMost insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather actionable insights with a new tracking framework, introduced last year by Professor Jenni Romaniuk of the Ehrenberg-Bass Institute of Marketing Science, in her book, Better Brand Health. Join quantilope's tracking expert, Madita […]