Events

Title: Navigating Successful Innovation Through Changing Times

Date: Wednesday, October 19, 2022

Change and crisis are all around us. Consumer patterns, preferences, and needs in a post-pandemic landscape are in flux. This has resulted in fertile ground for innovation driven by new ideas and outside thinking. Here is your chance to learn about a global innovation resource that taps into unique and diverse combinations of creative & high-IQ geniuses to accelerate the innovation process.

You’ll learn why actionable innovation is key to organizational success and brand growth, how to break through some of the organizational barriers to innovation, and how your company can truly unleash its creativity and ability to innovate?

This session is great for Innovation teams, research and Insight professionals, product development leaders as well as marketing leaders and brand executives. You’ll come away with smart and sustainable strategies, actionable tactics, eye-opening inspiration, and real-world examples to guide your own efforts.

This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a nonprofit association of industry practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.

Title: ISO 20252:2019 Compliance Checkup

Date: 12pm-1pm EST – September 27, 2022

This webinar will review the CRIC declaration of compliance and highlight some of the key requirements of ISO 20252:2019 that agencies should ensure they review in advance of the November 1 compliance deadline. Participation in this webinar is highly recommended for agency executives and staff responsible for quality management. The webinar will feature Margaret Brigley, CRIC Standard Committee Chair, Annie Pettit, Chair of the Canadian Mirror Committee for ISO/TC 225, and Juliana Wood, Managing Director of CIRQ, the Insights Associations accredited certification body.

Title: CRIC Leadership Forum

Date: Thursday, September 22, 2022, 8:30 am – 4:00 pm Eastern Time (Optional: Pre-Conference Dinner at Jump Restaurant – 6pm on September 21, 2022)

Location: One King West Hotel and Residence

The CRIC Leadership Forum is designed exclusively for CEOs and senior executives on the agency and client side who are responsible for managing a research company or department. The CRIC Leadership Forum will examine some of the top issues facing industry leaders in a post-pandemic environment. The CRIC Leadership Forum will feature global experts leading interactive sessions on some of the most pressing leadership issues. Attendees will be limited to 60 industry leaders to allow an immersive and engaging session.

CRIC members receive 20% off the registration to ESOMAR’s Congress in Toronto using promo code CONGRESS2022_CRIC or save even more by becoming an ESOMAR member and / taking advantage of the CRIC discount for individual ESOMAR membership rates.

Title: Foresight and Macro-Trends: The New Art & Science of Predicting Consumer Behavior in the Future

Date: Wednesday, September 14, 2022

Join Jessica Southard, Senior Insights Leader at MARS Incorporated, in this complimentary educational webinar about emerging approaches to better predict future consumer behavior. Jessica has spent her career synthesizing diverse sources of data into actionable insights. In this webinar, she’ll discuss moving from insights to foresight – an emerging field that combines market research with futurism. She’ll cover how to:

Blend insights from traditional market research with the study of shifting demographics, emerging lifestyle trends, and the social sciences (e.g., psychology, sociology, economics).
Use “futures thinking” to bridge the gap between tactical plans and long-range strategic thinking
Evolve from thinking about individual “trends” in isolation to a broader perspective recognizing that many trends are connected and quickly intersecting.
Identify when small trends are likely to hit a tipping point and turn into transformative macro-trends

She’ll also address some of macro-trends poised to radically reshape consumer behavior, including wealth inequality, pandemic aftershocks, the growing importance of mental well-being, resource scarcity, the global aging population, and disruptive technologies.

CRIC members can save 20% off all Quirk’s Event registrations to New York using the code CRIC20

Title: De-Risking Disruption: The Tension at the Heart of the Future

In this presentation, Kantar Knowledge Lead J. Walker Smith will explore the dynamics of this tension and the opportunity for brands to fully unlock the consumer marketplace.

Date: Wednesday, July 13, 2022, 11 AM ET

Title: Charting Sustainable Futures with Research

How can organizations look to grow their sustainability practice and improve their ESG footprint? Tune into this special webinar for IMRD.

Date: Wednesday, July 06, 2022, 12 PM – 1 PM ET

Title: Unique Considerations for Public Sector Research

Date: Tuesday, June 28, 2022, 12 PM – 1 PM ET

What are some of the unique considerations when doing research for the public sector including varied levels of government and crown corporations? Hear from a group of current and former public sector research executives to learn more about the evolving competencies, knowledge and skills to stay current in your research work for the public sector.

Title: SampleCon Live 2022

Date: May 16-18, Pasadena, CA

SampleCon’s cornerstone live event will be held May 16-18, 2022 returning this year to The Langham in Pasadena, California. Attend this event gather, shar, and debate perspectives on industry challenges, trends and successes in a collaborative environment. SampleCon provides the opportunity for global leaders across our industry to have transparent exchanges of information and ideas that facilitate the evolution of access to consumer data and engagement.

As part of the CRIC’s partnership with SampleCon, staff of CRIC member companies can save $50 US off their registration using the code CRIC22! when registering.

Title: How to Build Brands Post-Covid by Fulfilling the Consumer’s Quest for Meaning

Date: Wednesday, May 11 – 12pm EDT

Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves.

Join us for a complimentary webinar as we share insights from Wall Street Journal bestseller Brand Hacks. We will take you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives. Most importantly, we will share simple brand hacks you can implement to create and grow brands that deliver meaning even with a limited budget.

This presentation is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.

Title: 2022 Research Got Talent Information Session

Date: Friday, May 06 – 12pm ET

Are you between the ages of 18-35 years old and looking to make a difference for a Canadian charity while growing your global brand?

If yes, the 2022 Research Got Talent is the perfect competition for you to enter.

Attend this information session to learn more about how to win on the national and global stages while helping a Canadian charity of your choice!

Title: International Market Research Day 2022 – Opening Event

Date: Monday, May 2- 10am EDT

Happy International Market Research Day! Spearheaded by the Turkish Research Association TUAD and coordinated by ESOMAR, IMRD22 is a community festival brought to you in partnership with national, regional, and global associations around the world that promote the use of insights and analytics to help shape a better world at the service of people.

For this edition, national, regional, and global associations around the world will be filling 2 weeks with inspiring content demonstrating how essential insights and analytics is to the cause of building a sustainable world and how insights and analytics projects around the world are helping us to meet the United Nations’ Sustainable Development Goals. View the full schedule

Join the opening event featuring ESOMAR President, Kristin Luck and ESOMAR Interim CEO, Pravin Shekar and let yourself be inspired by the impact insights and analytics has on shaping a sustainable world for tomorrow!

Title:Tech-celebrating Insights: Using Restech-Driven “Continuous Discovery” To Create Faster, Better and Deeper Insights

Date: Wednesday, April 13, 2022 – 12pm EDT

Traditional approaches to research can encounter challenges: too slow, hard to integrate, not actionable enough, low data quality, lack of engagement from research participants, etc. But new advancements in “restech” (research technology) hold the potential to change all that.

Join us for a complimentary webinar with two industry experts who present new tech-driven “continuous discovery” approaches – making ongoing research programs faster, better, more integrated, and more insightful. They will share:

How to turn one-shot projects into elements of continuous research programs
Tips for building hyper-engaged online communities
Strategies for getting actionable insights faster
Approaches to combining multiple research/analysis tools into a comprehensive and collaborative insights platform

They will also present a company case study using restech-driven continuous discovery to collect insights 200% faster while increasing community engagement by 55%.

Title: Insights Association Annual Conference 2022

Date: April 4-6, 2022, Philadelphia

The Insights Association’s Annual Conference takes place April 4-6 in Philadelphia and employees of CRIC members can register with the discount code CRIC to receive 15% off your registration!

This is the gathering for insights professionals and a chance to connect with and learn from fellow insights leaders at Lego, Walmart, Meta, BET, Southeastern Grocers, Postmedia, Organon, and elsewhere. And you don’t want to miss a special conversation with Campbell’s CMO Linda Lee.

You’ll enjoy the camaraderie and connection found only at in-person events as you lean in to better understand:

How best to answer the demands of values-driven consumers seeking to make a difference in such critical areas as sustainability, diversity, and equity.
How we can all successfully quantify and communicate the value insights deliver to the bottom line.
Why some insights sectors are soaring and others are scrambling
The latest LGBTQ+ terminology
How you can empower more joy-filled lives

It will be a time to celebrate remarkable accomplishments in our profession and be inspired to deliver even more meaningful impact.

Title:New Frontiers in ResTech: Sampling Excellence, Data Quality, and Fraud Detection

Date: Recorded March 16, 2022-Available on Demand

Join us for a complimentary webinar about the latest tools and techniques for maximising data quality and minimising fraud in the research/insights field.

The growing sub-field of “Research Technology” (“ResTech”) offers the promise of making research better, faster, and cheaper – but it also creates new vulnerabilities in terms of security, privacy, and fraud.

This webinar will feature two leading experts about the new wave of data quality solutions, and they’ll share:

Practical strategies: Techniques and tips for increasing participant engagement and maximising data quality
Insights from research on research: Key takeaways from a meta-analysis of major studies about research quality
Fraud detection approaches New developments in the art and science of detecting fraud in online surveys.

Title: Launch, Scale, Exit: Strategies for Successful Entrepreneurship in Market Research

Date: Recorded February 16, 2022 – Available on Demand

Join us to learn strategies for launching, growing, and sustaining a successful market research/insights business. Kristin Luck is one of the most successful serial entrepreneurs in our profession, and she’ll share…

Strategies for launching, scaling and sustaining a successful research business
Tips, tricks, and proven strategies for accelerating growth from $0 to $30M and beyond.
Secrets of successful exits

Title: Mental Wellbeing in Canada – Insights & Strategies

Date: Recorded February 11, 2022 – Available on Demand

Join this webinar to be the first to learn about the state of mental health in Canada’s research, insights and analytics industry. Giulia Prati, Vice President at Opinium will share the results of the inaugural CRIC mental well-being study, conducted recently by Opinium and pioneered by MRS in the UK and also conducted by IA (US), the Research Society (Australia) and ESOMAR. The findings will help us better understand the state of mental well-being and underlying issues within our industry. Following the results of the industry survey, Lesli Martin, Vice President of Pollara will present on the broader Canadian context sharing highlights of research Pollara has done for Mental Health Research Canada (MHRC). Next, Megan Kates, Associate Director and Headway Lead at Skar Wilton will share strategies on how companies can support staff and on how individuals can get the support they need.

Title: Industry Virtual Co-op and Jobs FairDate: Recorded January 28, 2022 – Keynote Presentations Available on Demand

Format: Half-Day Virtual Careers Fair including Keynotes and Employer Booths

Title: Applying Artificial Intelligence, Machine Learning and Automation in Marketing Research

Date: Wednesday, December 15, Wednesday, 12 PM EDT

Speakers: Danny Heuman, Chief Analytics Officer, Environics Analytics; Roger Sanborn, Chief Product Officer, mTab; (Moderator and host) Arundati Dandapani, CIO of CRIC and COO of CAIP

Format: Each presenting team speaks for 15 mins and then it will be followed by a moderated discussion and then Q-A.

Title: ResTech: What is “research technology” and Why Is It booming?

Date: Wednesday, December 01, 2021 12pm EDT

Join ResTech pioneer and QuestionPro CEO Vivek Baskaran, market research extraordinaire and HubUX CEO Jamin Brazil, and MRII’s Executive Director Dr. Stephen Kraus to discuss the emergence and evolution of this new field we call ResTech. Topics will include:

How technology platforms, automation and AI are revolutionizing the research process
The continued growth of online survey platforms, and their role in brands increasingly “in-sourcing” their research
The emergence of “insights repositories” — platforms that allow for the easy encoding, synthesis and retrieval of insights

CRIC Polling Executives Forum

CRIC Polling Executives Forum Forum

Date: Monday, November 29, 12pm- 2pm Eastern Time

This meeting will be an opportunity to share among ourselves what we learned from polling around the last federal election and also discuss areas of improvement. The industry once again performed very well and demonstrated that multiple methodologies could all generate very accurate polling results. The goal of this session is to build off our successes for the betterment of the industry.

Topics that will be discussed include:

What factors have resulted in our continued accuracy? Are there things we did differently this time as a result of the pandemic and/or from past learnings?
What guidelines should we follow when engaging with other researchers on social media (twitter)?
Are CRIC’s current disclosure and reporting standards sufficient, particularly around reporting on precision? Is there a need for additional guidelines?
How did CRIC and how should CRIC address media coverage of “polls” from non-CRIC member companies that don’t comply with CRIC standards.

This session is exclusively for polling executives of CRIC member companies. Details on how to register were mailed to the primary contact of CRIC member companies who release research into the public domain. Contact [email protected] for more informtion.

Title: Election Polls in Canada: What Governments and Brands can learn about Citizens and Consumers Today.

Date: November 10, Wednesday

Format: Half-Day Virtual Conference

Duration: 10 am – 2 pm EDT

This half-day virtual conference will throw a retrospective look at the value of election polling and how polling insights translate into advancements in consumer insights and public opinion research. Did the polls “get it right” again post the 44th Federal Elections in Canada? What did this mean for voters and for consumers?

CRIC Leadership Forum

CRIC Leadership Forum – How Technology is Transforming the Industry

Date: Friday, October 22, 11am-12pm Eastern Time

Session Leaders: Geoff Hansen, Executive Vice President, Information Technology & Field Services, Advanis, Toby Pilling, Chief Technology Officer, Hotspex, and Sam Pisani, Managing Partner, The Logit Group.

Format: The Session Leaders will share their perspective on how technology is transforming the industry . The session will then transition to an interactive forum and all CRIC CEOs and executives in attendance will be encouraged to actively participate

This session is exclusively for owners and senior executive of CRIC member companies. Details on how to register were mailed to the primary contact of all CRIC member companies. Contact [email protected] for more informtion.

Title: Finding and Crafting Compelling Data Stories

Date: Wednesday, October 20, 2021 – 3pm EDT

Finding and compellingly presenting data stories is at the heart of market research. Yet, most market research education instead focuses on data collection and statistical analysis. This webinar will get back to the heart of it and describe how to:

Create analysis plans
Use data reduction techniques to distill the data
Structure findings into pyramids
Optimally organize the narrative of the presentation
Propel the story forward when presenting

Topic: Opportunities and Challenges in Healthcare Research

Date: October 20, Wednesday, 12 PM EDT

Speakers: Matthijs Visser, Principal Consultant, Advanis; Marjut Huotari, Vice President, Healthcare Insights, Leger; Vijay Wadhawan, Vice President, Health and Wellness, Environics Research; Neil Brown, President, McCann Health, Arundati Dandapani, CIO of CRIC and COO of CAIP

Format: Each presenter speaks on this topic for 15-20 mins and then it will be followed by a moderated discussion and Q-A.

Title: Community Circle: Join qualitative pioneer & moderator Naomi Henderson

Date: Tuesday, October 19, 2021 – 8am EDT

Naomi Henderson is an ESOMAR member and one of the foremost authorities on qualitative research. Following her interview on the digital stage at the Insights Festival with ESOMAR’s Vice President, Nikki Lavoie – we invited both to return but in a more interactive and informal setting – aka the Community Circle couch – for a digital mingle exclusively with the qualitative community!

Whether you have questions on the art and science of moderation, wish to discuss how the heritage of qualitative inspires you and your future – or you are looking for practical advice from a CEO that has been in business for more than 4 decades – this is your moment to join the conversation.

Title: Creating Shopper Insights Innovations

Date: September 29, Wednesday, 2021, 10 AM EDT

Speakers: Susan Seto, Senior Vice President, Market Strategy, Environics Research Group; Mark Juhasz; Research Associate, Dalhousie University; [more to be announced soon]; moderator and host: Arundati Dandapani, CIO of CRIC and COO of CAIP

Research in shopper insights is reliant on many factors including which innovations succeed and which ones don’t resonate with the target markets. Is there a blueprint for innovation in shopper insights and what opportunities exist to improve their successes?

Title: The Future of Cross-Platform Audience Analytics
Tuesday, September 21, 2021; 12 PM EDT

Speakers: Judy Davey, Vice President, Media Policy and Marketing Capabilities, Association of Canadian Advertisers; Josh Cormie, Executive Vice President, Audience Measurement Service Line Lead, Ipsos Canada; Alexander Johnston, Audience Insight Specialist, Royal Ontario Museum; (Host and Moderator) Arundati Dandapani, CIO of CRIC and COO of CAIP

Format: Each presenting team speaks for 10-15 mins and then it will be followed by a moderated discussion and then Q-A.

Title: Insights Festival 2021 – Amplify & Accelerate

Date: Monday, September 20 to Wednesday, September 22, 2021

While the pandemic has been a personal struggle for many, it’s also created a professional opportunity for you to amplify and accelerate creative thinking, catalyse big business decisions, activate positive learnings and focus on returns-on-investment. This Insights Festival’s virtual edition features the collective wisdom of your industry throughout case studies, cutting edge methodologies, meaningful conversations and much more. We’d love for you to be a part of it!

Title: Research Got Talent 2021 – Nominations Event

Date: September 15, 2021 – 6am-6:45am EDT and 10am-10:45am EDT (the nominations event will be livestreamed twice to accommodate global time zones.)

Join us at 6am (EDT) or 10am (EDT) to see the Canadian winners, Vinca Merriman and Swati Garg compete on the global stage with their entry – Understanding the donor base of The Citizen’s Foundation Canada (TCF Canada). TCF Canada is a Canadian charity with the objective of providing educational opportunities for underprivileged children in Pakistan and the research gathered needed insights to help TCF Canada grow a stable and sustainable donor base.

Merriman and Garg will compete against entrants from Australia, the Czech Republic, Peru and Russia for a chance to become the Global Winners. The event will be livestreamed twice at 6am EDT and 10am EDT.

Research Got Talent is a global competition that offers young researchers an opportunity to demonstrate how research can make a difference for a charity or NGO. Pioneered by associations in India and Hong Kong, this competition has seen tremendous success in showcasing the positive impact of the insights sector, and is now being implemented worldwide. This award competition, led by CRIC, CAIP Canada and ESOMAR in Canada encourages young researchers (aged 18-35) to support charities/non-profit organisations to overcome relevant and pressing social issues.

Title: Unlocking the Power of Secondary Data

Date: Tuesday, September 14, 2021 – 12pm EDT

Companies today have more data than ever, from traditional syndicated studies to government databases to vast digital data warehouses but are struggling to synthesize it all into actionable insights. Join secondary research expert Paul Hunter to explore the latest developments in this rapidly evolving sub-field of market research. Topics will include:

An overview of the secondary data resources available today
How to combine insights from secondary research and primary research
Ethical Issues in Secondary Research

Title: Enhanced Customer Experience Research

Date and Time: Tuesday, 07 September, 2021, 12 PM EDT

Description: This webinar will bring in different leaders who will speak to their experience in the growing CX space and how it applies to research professionals and their clients.

Speakers: Isabelle Blanchet, Vice President, Customer Experience, Leger; Tanya Fowler, Head of Customer Experience, FCT; Andreas Noe, Partner and Head of CX, Phase 5; Ray Kong, President, Client Services, Ipsos; Diana Lucaci, Founder and CEO, True Impact; Karen Gasper, Business Development Manager, Smartmail Marketing, Canada Post; Ted Chen, Managing Director, Financial Services & Customer Experience, Maru/Matchbox; CRIC moderator and host Arundati Dandapani, CIO of CRIC and COO of CAIP

Insights from the Users & Buyers Global Study 2021

Wednesday, August 25, 2021 – 12PM Eastern Daylight Time

The 2021 Users and Buyers Global Study recognizes the fundamentally important role that brand-owners play in determining the shape and structure of our profession. This is the first in what we hope will become an annual monitor study. This research establishes a benchmark of how insights are viewed and commissioned within brand-owning organizations, and the key criteria applied to what is considered ‘good’ and ‘successful’ research.

Join study author Ray Poynter of NewMR and guest Kajoli Tankha of Microsoft to learn:

Key findings from the research.
How research customers are driving innovation, change and evolution of the insights and analytics industry.
The growing demand for speed, instant feedback and digital solutions.

Title: Careers in Marketing Research – Opportunities in the Coming Decade

Recorded: Tuesday, August 24, 2021; 12 PM EDT

Marketing Research, although led by North America (driven by mature markets like the US), is a vibrant global industry that is representative of very diverse and distinct segments and disciplines. Thought leaders, data insights practitioners and speakers will talk about trends, insights and opportunities in careers in the “new” marketing research:

Speakers:: Kristin Luck, President, ESOMAR; Founder, Women In Research; Veronica Amorena, Vice President, Human Resources, Ipsos; Nathaniel Stone, Program Chair, Market Research and Analysis, Algonquin College; Todd Armstrong, Data Analayst, Bank of Canada, and Professor, Market Research and Analysis, Algonquin College, Emily Koenig and Joseph Rydholm, Quirk’s Media; Nicole Cadek, Nova Scotia Power; Tawnya Bryden, ATB Financial; Stephen Kraus, Executive Director, MRII; (Host and Moderator) Arundati Dandapani, CIO of CRIC and COO of CAIP

Findings of Global Study of Users & Buyers of Insights

Wednesday, July 7, 2021 – 9am Eastern Daylight Time

In May 2021, the Canadian Research Insights Council (CRIC) participated in a global partnership of more than 20 organizations established by ESOMAR, NewMR, and Confirmit to conduct a survey among buyers and users of insights.

This webinar will share key findings from this survey that will answer questions including: Has the pandemic changed the use and application of Insights from a Brand’s perspective? Has the use and deployment of technology changed the way buyers of insights deploy their informational assets? And if so, which technology is the best?

Join Ray Poynter (NewMR), Sjoerd Koornstra (The House of Insights) and Finn Raben (ESOMAR), to learn more of the views from 802 users and buyers of insights, updating the results from the first instalment of the survey, conducted in September last year. Discover if more research is being conducted internally. Find out if resource is still an issue. Learn about the best technology available, and how it compares.

All this and more will be discussed in the context of the recent findings from the latest instalment of our survey of Buyers and Users of Insights, and from a unique comparison of available technologies.

How to Create Meaningful, Memorable, Instantly Understandable Visualizations

Wednesday, June 30, 2021 – 3PM Eastern Daylight Time

Meaningful, memorable, instantly understandable. Are these words used to describe your data visualizations? They can be!

Let Displayr’s Tim Bock show you how to create market research visualizations that are easy and quick to digest, while also improving storytelling. We’ll cover:

Using color in visualizations
Sorting, labels, and decluttering
How to attract attention
Redundant encoding
Reducing eye movement
Tapping into the secrets of information processing.

This webinar “The Role of Insights in Knowledge Management, Data Quality and Data Diversity” will look at how insights are shaping three aspects of data management for marketing researchers – knowledge management, data quality and data diversity to improve decision-making.

Recorded May 20, 2021 – Available on Demand
Thursday, May 20, 2021 was Global Accessibility Awareness Day (GAAD) and, to celebrate, we hosted a webinar to highlight how our industry can and should design research to be inclusive of people with disabilities. The webinar featured two experts on designing inclusive research: Lauren Isaacson of Curio Research and Margaret Brigley, CAIP of Narrative Research

Questionnaire Design Best Practices

Recorded May 19, 2021 – Available on Demand

Questionnaire design is both art and science – but much of the science continues to be ignored by researchers today. Jeffrey will share design practices informed by research on research that you can immediately begin to apply. He’ll review the science on agreement scales, yes/no questions, numeric scales, scale ordering, all-that-apply questions, bipolar scales, and more. And he’ll share examples of the art of it: times when he has had to set aside the science. If you write questionnaires, you’ll want to attend this webinar.

How Public Opinion Research is Addressing Pandemic Challenges

Recorded May 5, 2021 – Now Available on Demand

Register for this webinar to learn about the essential role that public opinion research has played and continues to play in addressing the many challenges created by the COVID-19 pandemic. The panel will examine challenges such as compliance with recommended public health measures, the impact of the pandemic on mental health and overcoming vaccine hesistancy. The panelists will also answer important question including:

What did the pandemic teach us about the strengths and weaknesses of our society?
What did we find that was truly astonishing or surprising?
What will the post pandemic Canada look like?
How will public opinion research continue to play an essential role?

This webinar is part of the International Market Research Day (IMRD) 2021 campaign supported by ESOMAR. Although the world is shaken by the global pandemic, the market research, insights, and data analysis community is committed to play its part in building a better future through insights.

Research Got Talent – Information Session

Recorded April 30, 2021 – Available on Demand

Are you a young researcher wanting to make a difference in the world?

Don’t miss your chance to enter the Research Got Talent Competition in Canada!

What Makes For A Successful, Growing Research Agency?

Recorded, April 21, 2021 – Available on Demand

The secret to growing a successful research agency is really no secret at all. It is all around us, exemplified by those companies who consistently grow, both in size and in stature. In this webinar, we will examine the evidence before us – what really does make for success in this hyper-competitive market?

The focus will be on four key elements:

The core business model
Differentiation from the herd
Talent: building an outstanding employer brand
Thought leadership and content marketing

Innovations in Qualitative Research

Recorded March 26 – 1 hour – Available on Demand

Register for this webinar to learn how semiotics and neuroscience can both help you develop a deeper understanding of your customers by gaining insights into how they emotionally engage with your brands. Innovation in Qualitative Research will feature two presentations: The Power of Semiotic Analysis presented by Sarah Johnson and From Emotion Data to a Great Customer Experience presented by Diana Lucaci

Making Online Samples More Representative

Recorded March 17, 2021 – 1 hour-Available on Demand

What does it mean for a sample to be representative? How can you tell if your sample is biased and if so, what is there to do about it?

In this webinar, Andrew Mercer of the Pew Research Center will present the results of the Center’s research into data quality in online survey samples and what factors lead to bias in survey estimates.

You will learn about different methods for adjusting samples to reduce bias and the kinds of benchmarks that are needed for these methods to succeed. Andrew will also cover strategies that can be used when no reliable benchmarks exist.

All registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.

Demystifying Gender, Race, Sexual Orientation & Ethnicity in Insights

Thursday, March 4 from 2pm-3:30pm EST

In 2020, issues of diversity and inclusion were brought front and center on the national stage. Looking forward, how do we as sample professionals and researchers adjust our methodologies to be inclusive of this cultural moment? As an innovative industry now is the time for the Insights community to explore how we ask questions in a more inclusive way while keeping the integrity of research done in the past. This panel discussion will delve into how we can address a core component of the research process, demographic questions, and affect real change. How we ask gender, race, sexual orientation and ethnicity in research has been static for decades. Join us for this dynamic panel in which we delve into how these questions are currently asked, how we should ask them, and how to handle the client conversations that will arise as a result of these changes.

Moderator: Mario Carrasco, ThinkNow

Panelists: Solomon Bennett, Target | LaToya Christian, GroupM | Whitney Fowler, Insights in Color | Lisa Wilding Brown, Innovate MR

Client Perspectives

Recorded Friday, February 26 from 12pm-1pm EST

How do you anticipate customer needs before they happen? How do you ensure insights get integrated into strategies across the organization in a work from home environment? This webinar will feature two presentations led by client-side insights leaders who will answer these questions and more.

Kristina Cigic, CAIP and Jhumur Choudhury, CAIP of ATB Financial will share how they are Creating a Customer Empathy Framework that allows ATB Financial to anticipate customer needs before they happen.

Oualid Benchama of Coca Cola and Nadia Antropova of Dig Insights will present on how Coca Cola is Socializing Insights in a WFH world.

A.B. 2257 – What You Should Know!

Thursday, February 25 from 2pm-3:30pm EST

A new law in California, A.B. 2257, requires a minimum wage for research subjects. Learn more about the law, the complications it poses for the insights industry, risk mitigation steps to consider, and the advocacy campaign led by the Insights Association to fix the law. Join this session to learn more from IA’s CEO, Melanie Courtright, and VP Advocacy, Howard Fienberg and get involved.

Speakers: Melanie Courtright & Howard Fienberg, Insights Association

The Nature of Supply & Demand in Today’s Marketplace

Thursday, February 18 from 2pm-3:30pm EST

After a tumultuous 2020 for the global community where most things did not go as planned, we saw one thing stand true in Insights… the laws of supply and demand. So what did we learn in and how do we apply these learnings to institute real change in 2021 and beyond? Join us for a holistic industry discussion on the challenges and solutions around supply and demand.

Moderator: Calista Corley, Fuel Cycle

Panelists: Bob Fawson, Dynata; Corey Julseth, J.D. Power; Michael McCrary, Pure Spectrum; Aaron Platshon, TapResearch

Intelligence 360: Solicited + Unsolicited Customer Opinion

Recorded Wednesday, February 17 at 12pm EST – Available on Demand

Over the last several years, a great deal has changed in terms of the types of data available for analysis; the sources for such data, the ways in which researchers acquire and analyze it, the technologies used, the industry players, and the regulatory environment, to name a few.

In this webinar you will learn how to shape social intelligence through integration of unsolicited opinions – posts from social media in multiple languages annotated with brands, sentiment, emotions and topics – with solicited opinion — surveys and focus groups where questions are asked. A common theme will be the challenge of working with unstructured data, that is, text, images, audio, and video.

Attendees may find it worthwhile to download a complimentary copy of ESOMAR’s Briefing Questions When Considering Tools and Services for Unstructured Data prior to this presentation.

All registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.

Privacy In The Era Of AI And Data Analytics Based Insights

Recorded Thursday, January 28 at 12pm EST – 75 minutes – Available on Demand

While AI models and data analytics create a world of new possibilities for identifying business insights, they have also created numerous new privacy implications and ethical responsibilities for insights professionals. With International Data Privacy on January 28, 2021, the Canadian Research Insights Council (CRIC) AI & Data Analytics Thought Leadership Council and ESOMAR have organized an online panel of leading data privacy professionals to explore key questions related to privacy in the era of AI and data analytics.

The panel will explore the implications of Canada’s proposed Digital Charter Implementation Act (Bill C-11), that intends to establish a new privacy law for the private sector and new powers for the Office of the Privacy Commissioner, the role of standards in data governance, transparency of algorithms and decision systems, and ethical implications of data collection and insights generation. The panel will also describe a new guideline being developed by ESOMAR and GRBN for researchers and clients when processing secondary data for research.

The panel will be moderated by Briana Brownell, CEO of Pure Strategy AI, and member of CRIC’s AI & Data Analytics Thought Leadership Council

All registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.

Inspirations 2021

Recorded Thursday, January 27 at 3pm EST – Available on Demand

A virtual get together to refresh our common bond, to share what we learned from the COVID-tainted events of 2020, and to find hope and inspiration as we jointly rejuvenate the insights industry in 2021. The event will offered in English and Spanish and will feature the following presentaitons:

Simon Chadwick (CAMBIAR) opening – what to expect in 2021
Alex Garnica and Rafa Cespedes (Greenbook Latam) – Invitation to work together on 2021
ARIA Members (Trade Association Leaders). Learnings & Challenges
Client perspective – “What changes in 2021: challenges for the insights industry”, Larissa Berbare Head of Global Human & Equity Insights at Natura
Consumer perspective – “Expectations for the next normal” (Kevin Menk, SRP Strategic Resource Partners and member of the ARTIS Network)
Claudio Flores (LEXIA) “The new look of insights following COVID – opportunities to consider.”

Free Webinar: Essential Data Security Practices for Research Agencies

Recorded Monday, January 25 at 12pm EST – 60 minutes – Available on Demand

Is your research agency using encryption when collecting or exchanging confidential data? Are employees and owners aware of the best practices to avoid a data breach? Have you vetted your vendors’ security practices? Are you equipped to manage the risks of any software, mobile, and cloud-based services employed by your firm? Is all critical data securely backed-up on a regular basis? Does your firm have appropriate administrative, technological and physical controls in place? And above all, how are prepared you to handle a data security incident?

In a post-pandemic world, cyber-attacks have become increasingly frequent and sophisticated, exacerbating the existing threats faced by research agencies, as well as the financial, legal, and reputational fallout that accompanies a breach. The best protection against these cyber threats? A comprehensive data security program that minimizes risk—and the impact—of a successful cyberattack.

In this webinar from CRIC and PROLINK, a panel of data security experts will share the greatest threats faced by research agencies and the essential data security practices that all firms should have in place to mitigate them. This webinar will also explore the best practices for responding to a data security incident.

View Recording

Free Webinar: The Future of Polling After 2020

Recorded Tuesday, December 16 at 12pm EST – 60 minutes – (from ESOMAR, MRII, University of Georgia and CRIC) – Available on Demand

The third installment in ESOMAR’s U.S. Pollsters’ webinar series will be The Future of Polling after the 2020 Election, consisting of five 12-minute presentations followed by Q&A. This complimentary webinar will be moderated by Kathy Frankovic of ESOMAR’s Professional Standards Committee, and Former Director of Surveys at CBS News.

The panelists will cover a number of areas regarding polling and the U.S. Election, including the following:

How the evidence explains what actually happened in this U.S. election
How criticisms of U.S. pre-election polls have raised questions about the viability of public opinion research
How to evaluate the impact of the 2020 election polls for all forms of opinion research.

All registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.

View Recording

Free Webinar: The Opportunity for UX Research

Tuesday, December 8-12pm EST – 60 minutes – (from ESOMAR, MRII, University of Georgia and CRIC)

Interest in User Experience (UX) is growing but the research needed to support good user experiences is often conducted by designers, developers, and product managers with little or no knowledge of research fundamentals.

Even for market researchers, the new term sounds somewhat disconnected from traditional research and many wonder what it entails.

Join Michaela Mora of Relevant Insights in this session to discuss:

What is and what is not UX
How research can support UX
Additional areas of expertise needed to conduct UX research

All registrants will receive access to a recording of the webinar.

Free Webinar: Understanding Agile Research

Thursday, November 19-12pm EDT – 60 minutes – (from ESOMAR, MRII, University of Georgia and CRIC)

Agile Research is a term that seems to be back in the spotlight this year–and it’s no surprise! That’s right: Agile Research was a much talked about approach that began picking up steam nearly a decade ago, and faded back out before the world was turned on its head in 2020. Now, with budgets getting smaller and timelines getting tighter, Agile Research is once again front-and-center in buzzword bingo. Join Nikki Lavoie, Founder of MindSpark Research International, for a fun and interactive session on understanding Agile Research, and how to learn it, execute it, and offer it to your clients or stakeholders. Topics covered will include:

Defining Agile
Understanding the cycle
A look at the Agile tools on the market

All registrants will receive access to a recording of the webinar.

View Recording

Free Webinar: Customer Experience: Where It’s Been And Where It’s Heading

Thursday, October 29-12pm EDT – 60 minutes – (from ESOMAR, MRII, University of Georgia and CRIC)

As organizations improve their Customer Experience (CX) capabilities through better skills and technology, the nature of CX is changing. While collecting survey feedback had been a primary focus for CX programs, organizations are more acutely focusing on the actions they take from the insights. During this presentation, Bruce Temkin will share details on the current CX trajectory. Join Bruce to learn:

How is CX becoming more action-oriented?
What are the elements of a modern CX program?
Where will CX programs head in the future?

All registrants will receive access to a recording of the webinar.

View Recording

Free Webinar: The Pollsters’ Survival Kit for Election Night…and the Days After

Monday, October 12-11am EDT – 60 minutes – (from ESOMAR and CRIC)
With only a few weeks to go before the U.S. presidential election, Americans are facing the potential for a long and protracted period of uncertainty about the outcome. Will Donald Trump be elected for four more years or will the American voters make a change and elect Joe Biden? In this webinar, North American and International pollsters will share their views on where the race stands, what seem to be the central issues, and how – and when – it’s all likely to end. All registrants will receive access to a recording of the webinar.

View Recording

ISO 20252:2019 Requirements for CRIC Agency Members

October 8, 2020 – 11am-12pm EST-Available on Demand

As the standard-bearer for quality research in Canada, the Canadian Research Insights Council (CRIC) is pleased to announce a webinar to introduce Agency Members to ISO 20252:2019 Market, opinion and social research, including insights and data analytics. This global process standard sets best practices for agencies to support consistent quality and efficiency when working with clients.

CRIC is pleased to have three ISO 20252:2019 leaders presenting this webinar. Don Ambrose, International Chair of the ISO/TC 225 (technical committee), and Annie Pettit, Chair of the Canadian Mirror Committee for ISO/TC 225, will provide background and describe the benefits of compliance. Juliana Wood, Managing Director of CIRQ, the Insights Associations accredited certification body, will outline the core requirements as well as the requirements of each Annex.

View Recording

ESOMAR’s Insights Festival 2020 – Available on Demand – Free for ESOMAR Members

September 14-17, 2020

The pandemic forced the temporary postponement of this year’s ESOMAR Congress to September 2021 in Toronto. Rather than let a whole year slide by ESOMAR is offering the all-new virtual Insights Festival from September 14-17.

The Insights Festival is an extravaganza of curated and community-generated content, conversations, social gatherings, and debates. In just four days you will have the opportunity to hear from and interact with colleagues from around the globe, as ESOMAR celebrates the data, research, and insights community and the ways in which it enriches our economies, societies, and daily lives.

View the exciting content coming your way in the advanced programme that is available online now. Insight Festival Speakers include: LinkedIn, Mars, Microsoft, PepsiCo, Bacardi, ESPN, Facebook, Google and more!

The Insights Festival is free for ESOMAR members and for all staff of CRIC member companies. Employees of CRIC member companies email CRIC to request your promo code.

Join ESOMAR using the CRIC negotiated rates to attend the Insights Festival for Free.As part of CRIC’s strategic relationship with ESOMAR, we have negotiated a special offer for Canadian marketing researcher professionals to join ESOMAR for $450 CAD. CRIC member companies registering 3 or more individuals with ESOMAR can save even more. View details and take advantage of this special offer today.

Join this unique experience showcasing the best the data, research and insights community has to offer!

View Recording

CRIC’s Virtual Townhall to highlight key industry initiatives

September 10, 2020

Join CRIC and its strategic partners ESOMAR and CAIP Canada for a virtual townhall that will provide an update on key industry initiatives including advocacy, standards, post-pandemic support, the CAIP, ESOMAR, new CRIC committees and more. This event will also provide a forum for you to share ideas, ask questions and learn how you can get involved.

The townhall will be held on September 10, 2020 from 11am to 12pm through ZOOM. All research, analytics and insights professionals are welcome and encouraged to attend.

View Recording

Free Webinar: The Pollsters’ Survival Kit in the Trump World

Thursday-August 20, 2020-11am EDT – 90 minutes – (from ESOMAR and CRIC)

We are now less than 100 days before U.S. voters go to the polls to decide whether to stick with Donald Trump for four more years or make a change and elect Joe Biden. In this webinar, five North American pollsters will share their views on where the race stands, what seem to be the central issues, and how it’s all likely to turn out.This free webinar will consist of four 15-minute presentations followed by Q&A. It will be moderated by Kathy Frankovic of ESOMAR’s Professional Standards Committee. All registrants will receive access to a recording of the webinar.

View Recording

Go from Good to Great with Critical Thinking Skills

Webinar-August 5, 2020-12pm EDT (from ESOMAR, MRII, the University of Georgia and CRIC) – Available on Demand

Join Susan Frede of Frede Research LLC and Aimpoint Research on August 5th at 12 p.m. EDT for a free virtual presentation on critical thinking skills. Critical thinking is a soft skill that can give researchers a leg up by driving thinking to be more disciplined and active. Strong critical thinking skills can help throughout the research process, from defining the problem to the presentation of the results.

In this webinar, Susan will define critical thinking and discuss the following:

Activities involved in critical thinking
The gap between employers’ and students’ perceptions of critical thinking
Techniques to develop the necessary critical-thinking skills

View Recording

Confronting Exclusion and Racism in Canada’s Research & Insights Industry

Webinar-July 22, 2020-12pm-1pm EDT – Available on Demand

CRIC is hosting the webinar Confronting Exclusion and Racism in Canada’s Research & Insights Industry to highlight the need for change and to encourage the dialogue and action that is required to end racism and the systemic bias that Black people and other racialized groups experience in Canada.

View Recording

Theory and Back Again: A Researcher’s Tale

Webinar-July 8, 2020-12pm EDT (from ESOMAR, MRII, the University of Georgia and CRIC) – Available on Demand

Join Zontziry “Z” Johnson of Zappi on July 8th at 12 p.m. EDT for a free virtual presentation on the market research process and how it drives business decisions. Theoretically, market research is a core set of steps that works in conjunction with the rest of an organization’s efforts to drive business decisions using data. Realistically, that’s not always how it happens. Or is it?

In this webinar, Zontziry will cover the following topics:

Reviewing the ideal market research process
Customer input as a source of data
Feeding business decisions
Theory vs. reality

View Recording

Turbo Charging Growth in Challenging Times

Webinar-June 9, 2020-12pm EDT (from ESOMAR, MRII, the University of Georgia and CRIC)-Available on DemandJoin Zoë Dowling, Ph.D., of FocusVision for a free virtual presentation on emerging methods and the future of market research. Many elements impact how market research is designed and conducted. These include evolving technological, social, scientific, economic, and cultural forces. In this webinar, Zoë will discuss the broader landscape changes that impact how we conduct market research and explore what it means for mainstream methodologies as well as emerging approaches.

Topics will include:

Technological, cultural and business trends impacting market research
Agile research as an emerging methodology
The growth of mobile ethnographies and online focus groups

View Recording

AI & Data Analytics during the Pandemic

Virtual Panel-June 5, 2020-12pm-1pm EDT-Available on DemandCRIC’s AI and Data Analytics Thought Leadership Council will explore how the use of AI and Data Analytics have been impacted by COVID-19.

View Recording

How Qualitative Research is Adapting to the Pandemic

Virtual Panel-May 27, 2020 1:30pm-2:30pm EDT – Available on Demand

Join members of CRIC’s Qualitative Research Thought Leadership Council for an interactive, virtual panel that explores how Canadian qualitative researchers are adapting to the impact of COVID-19.

View Recording

Driver Analysis as a Gateway to Advanced Analytics (View Recording)

Webinar-May 20, 2020-12pm EDT (from ESOMAR, MRII and the University of Georgia)

Join Jeffrey Henning of the MRII and Keith Chrzan of Sawtooth Software for this how-to session, which will start with a simple example of how to do a basic driver analysis and will then introduce advanced analytics that can make it more powerful.

View Recording

Contact Us

For more information, contact:

John Tabone, Chief Executive Officer (CEO): [email protected]

Events

CRIC Polling Executives Forum

CRIC Leadership Forum

Title: The Future of Cross-Platform Audience AnalyticsTuesday, September 21, 2021; 12 PM EDT

Contact Us

Title: The Future of Cross-Platform Audience Analytics
Tuesday, September 21, 2021; 12 PM EDT