Events

Turbo Charging Growth in Challenging Times

Webinar-June 9, 2020-12pm EDT (from ESOMAR, MRII and the University of Georgia)

Join Zoë Dowling, Ph.D., of FocusVision for a free virtual presentation on emerging methods and the future of market research. Many elements impact how market research is designed and conducted. These include evolving technological, social, scientific, economic, and cultural forces. In this webinar, Zoë will discuss the broader landscape changes that impact how we conduct market research and explore what it means for mainstream methodologies as well as emerging approaches.

Topics will include:

• Technological, cultural and business trends impacting market research
• Agile research as an emerging methodology
• The growth of mobile ethnographies and online focus groups

Turbo Charging Growth in Challenging Times

Webinar-June 9, 2020-12pm EDT (from ESOMAR, MRII and the University of Georgia)

Join Zoë Dowling, Ph.D., of FocusVision for a free virtual presentation on emerging methods and the future of market research. Many elements impact how market research is designed and conducted. These include evolving technological, social, scientific, economic, and cultural forces. In this webinar, Zoë will discuss the broader landscape changes that impact how we conduct market research and explore what it means for mainstream methodologies as well as emerging approaches.

Topics will include:

• Technological, cultural and business trends impacting market research
• Agile research as an emerging methodology
• The growth of mobile ethnographies and online focus groups

AI & Data Analytics during the Pandemic

Virtual Panel-June 5, 2020-12pm-1pm EDT

CRIC’s AI and Data Analytics Thought Leadership Council will explore how the use of AI and Data Analytics have been impacted by COVID-19.

How Qualitative Research is Adapting to the Pandemic

Virtual Panel-May 27, 2020 1:30pm-2:30pm EDT

Join members of CRIC’s Qualitative Research Thought Leadership Council for an interactive, virtual panel that explores how Canadian qualitative researchers are adapting to the impact of COVID-19.

Driver Analysis as a Gateway to Advanced Analytics (View Recording)

Webinar-May 20, 2020-12pm EDT (from ESOMAR, MRII and the University of Georgia)

Join Jeffrey Henning of the MRII and Keith Chrzan of Sawtooth Software for this how-to session, which will start with a simple example of how to do a basic driver analysis and will then introduce advanced analytics that can make it more powerful.