The Canadian Research Insights Council (CRIC) is pleased to invite you to ESOMAR’s first Canadian “Best of ESOMAR” event in Toronto on November 12, 2019. Join ESOMAR’s North American team and other research and insights professionals for an informative night that will feature two presentations from last year’s ESOMAR Congress in Berlin.
McNext – McDonald’s Canada adopts a fusion approach to menu innovation
Michaela Charette from McDonalds and Michael Edwards of Dig Insights will share how they created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.
Touch and Go – The activating power of the tangible
Over the past decade, we’ve seen digital prompt a new role for physical media as a channel of inspiration and experience activation – a role so compelling that digital pure-plays are taking note and rethinking the role of physical in their own business models. But what of the physical communication? Does print advertising still have a role to play in today’s hyper-digitized path to purchase? How can digital communications break the barrier and engage physically, for a more immersive, realistic experience? To answer these questions, we begin with an understanding of the human senses. Touch a fascinating sense, because it conveys movement, social interaction and quality of an object. As market researchers, understanding touch can open up new insights about perceived product characteristics and more. Diana Lucaci of True Impact will describe how Canada Post and True Impact undertook a major consumer neuroscience study comparing how the consumer’s brain responds to physical and digital forms of advertising. The research provides insight into the brain’s response to direct mail and digital advertising, and lays the groundwork for the optimal sequence of media.
This event is free and is open to all market research, insights and analytics professionals. It will be held at the Environics Research event space at Suite 900, 33 Bloor Street East on November 12, 2019. Networking begins at 6:30pm followed by presentations from 7pm-8pm and networking from 8pm-9pm.
Thanks to Environics Research for generously providing the use of their event space for this event.
Space is limited, register early to secure your spot.
About CRIC: CRIC’s mandate is to develop and approve best practices and standards for market research, analytics and insights; provide effective promotion and advocacy of the industry; serve as a source of information and thought leadership; and be a forum for collective industry action.For more information, visit www.canadianresearchinsightscouncil.ca or contact John Tabone at [email protected].
About ESOMAR: ESOMAR is the global voice of the data analytics, research and insights community, speaking on behalf of over 6000 individual professionals and more than 600 companies who provide or commission data analytics and research in more than 130 countries, all of whom agree to uphold the ICC/ESOMAR International Code. Together with national and international research associations, ESOMAR promotes professional standards and self-regulation for the insights sector and encourages, advances and advocates for the role and value of data analytics, market and opinion research in illuminating real issues and bringing about effective decision-making. The ICC/ESOMAR Code and all ESOMAR guidelines are available on www.esomar.org.
For more information, contact John Tabone, Chief Administrative Officer: