The Canadian Research Insights Council (CRIC) is developing recommendations on behalf of the industry on proposed changes to the Government of Canada’s standards and procurement tools for public opinion research (POR). The Government of Canada’s existing standing offers for public opinion research services are set to expire on September 30, 2021 and the Public Services and Procurement Canada (PSPC) and its Public Opinion Research Directorate (PORD) are currently working to develop the new procurement tools.

The PSPC has specifically asked for industry feedback on the following topics

  • Pricing structure by method, for various incidence rates of the target population or for specialized target populations
  • Security clearance on POR projects when required
  • Web Accessibility of final deliverables
  • Social procurement
  • Aboriginal business set-aside

These are described in detail in the Request for Information at the link below.

The PSPC has also released a draft of proposed revisions to its quantitative public opinion research standards that will form an integral part of its new procurement process. The proposed revisions include changes to many aspects of the standards including

  • data collection via mobile devices;
  • multi-mode surveys;
  • the statistical treatment of probability samples versus non-probability sample;
  • privacy and data security;
  • survey accessibility; and
  • ways for respondents to verify the legitimacy of a survey as a GC research initiative.

The draft revised standards are available in the Request for Information at the link below.

CRIC is establishing an advisory committee that will prepare recommendations to the PSPC. Our initial focus will be on the proposed revisions to the quantitative standards and we would encourage feedback from the industry on those standards by February 25, 2020. We would also welcome industry feedback on the procurement process including those items the PSPC has identified in their RFI. Please send your feedback to John Tabone, Chief Administrative Officer of the Canadian Research Insights Council (CRIC).

About CRIC

CRIC’s mandate is to develop and approve best practices and standards for market research, analytics and insights; provide effective promotion and advocacy of the industry; serve as a source of information and thought leadership; and be a forum for collective industry action. For more information, visit or contact John Tabone at [email protected].

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Contact Us

For more information, contact John Tabone, Chief Administrative Officer:

[email protected]

John Tabone
Author: John Tabone