The results are in and public opinion researchers have demonstrated that survey research remains a valuable tool in helping Canadians make informed election decisions. The polls released by CRIC member companies predicted a very close race and the numbers in their final polls were all within a few percentage points of the actual results.
“Reliable election polling is a major contributor to a strong democracy by transparently reporting on the campaign, the issues that are important to voters and the choices presented,” said Nik Nanos, Chair of CRIC Research Standards Committee and Chief Data Scientist and Founder of Nanos Research. “CRIC members take this responsibility to our democracy very seriously which is why we have adopted world-class ESOMAR standards and complemented them with very high Canadian standards and rules related to respondent rights and research transparency.”
CRIC member companies adhere to the highest level of transparency in reporting by complying with the CRIC Public Opinion Research Standards and Disclosure Requirements. These standards, which were released at the beginning of the election campaign, serve as an important tool to help the public and the media assess the quality and validity of research that is released into the public domain.