Tania Villegas

Director of Research & Insights, Irving Consumer Products

Tania Villegas is the Director of Research & Insights at Irving Consumer Products for Cavendish Farms, where she has lead the creation of the R&I team. She has more than 20 years of experience as a market research professional having started on the supplier side at Nielsen and then moved to the client side with The Coca-Cola Company. Tania is an Industrial Engineer with a passion for Marketing, Research, Innovation and Continuous Improvement. Tania continued her learning journey with certificates on E-Business Management and Business Design Thinking at the University of Toronto as well as the LEAP Leadership program at Harvard Business and The Coca-Cola Company.  Tania is bilingual (English/Spanish). She loves to paint, dance and practice yoga.