Rob Berger

Executive Vice-President, Global Quant – Sago

Rob Berger is a leading industry expert in online sampling and insight communities with more than 25 years in marketing research. He leads Sago’s global quantitative strategy responsible for ensuring excellence across our vast global proprietary panels, advanced programmatic capabilities, and a world-class team of survey programmers, data scientists, and project managers.

Prior to joining Sago, Rob was the Managing Director of Maru/Blue, leading their global sample and data services business line. In addition, he has held other leadership positions including Managing Director, Market Communities at both Maru/Matchbox and Vision Critical (now Alida), and Vice President at Ipsos, where he focused on online data collection, online panels, and insight communities.

Currently, Rob sits on the board of CRIC (Canadian Research Insights Council) and is Canada’s co-representative of ESOMAR. He previously served as the Chairman of the Board of SampleCon, a leading consortium of forward-thinking online sample/data firms changing how the industry thinks about accessing high-quality, engaged respondents.

Rob is a sought-after speaker, presenting on challenges facing the online sample industry and challenging the industry to hold to the science of marketing research. He has spoken at Insights Association, CRIC, ESOMAR, and SampleCon. He has also published whitepapers, blogs and has been interviewed by leading MR publications about online sampling techniques and methods.