Title: Election Polls in Canada: What Governments and Brands can learn about Citizens and Consumers Today

Date: November 10, Wednesday

Format: Virtual Half-Day Conference

Duration: 10 AM – 2 PM EST

Venue: Online

Election polling is a sport and a science. The past few years in Canadian election polling history have offered repeated proof of the fact that the polls, despite their criticism worldwide, remain accurate predictors of elections most of the time in Canada. If election polls are accurate, then so are other types of polls. Polls can therefore be relied on as predictors of other phenomena, such as consumer purchase intentions, given that citizens are consumers too.

Since the Government dropped the writ in August, the Canadian Federal Election will be held on September 20, 2021. Will the polls “get it right” again? Seven of the nine polls used by the Leaders’ Debates Commission (“Commission”) to determine party inclusion in the debates were conducted by CRIC member agencies. The Commission’s report noted that national voter intention was calculated as an average of the most recent publicly reported polls conducted by firms that were either members of CRIC or had major partnerships with the media.

Post-election, did history repeat itself or did the impact of the pandemic account for unexpected effects as more Canadians voted by mail-in ballot than ever before? What unexpected errors and biases did polling in the pandemic unravel? Will the 44th Federal Election in Canada have been the most expensive one?

Join CRIC for a half-day interactive conference (with a trade booth break) to learn all about:

  • Electoral Polls Progress Report for Canada’s 44thFederal Election – This session will focus on a topline overview of the election results and the overall accuracy of polls.
  • Polling in the Pandemic: Unique Considerations and the Mail-in Ballot – This session will focus on how dramatic and new circumstances impacted the Canadian voter.
  • All about Modes and Election Polling Biases– This session will address the new developments in the literature and understanding of modes and sampling in election surveys.
  • Methodological Rigour or Innovation?— Which standards and best practices improved the performance of election polls and how have innovative methods (including non-conscious measurement) challenged but also expanded the horizon of polling in the elections? What are the data quality considerations in benchmarking and achieving better representativeness in election polls?
  • Polling in Provincial Canada — What are the key regional differences of election polls across the provinces and how do these compare to past regional differences? Have they grown or reduced?
  • The Global Comparative Context: How does Polling Fare in Elections Elsewhere?— What can we learn from and improve upon from the conduct of global election polls? Why are polls outside of Canada perceived as being less accurate? Is this because of the rise in misinformation in certain markets more than others? What cultural biases come into play when achieving representativeness?
  • Polling for Consumer Insights: Shopping for Votes and Influence — Can we project voter intent onto purchase intent? What are the similarities and differences and how will this change in the next few years as societies (like Canada) advance technologically?



Speakers [To be Announced soon];

Want to be an event sponsor?

Platinum Sponsor – $2000 for CRIC Members – $2500 for Non-Members

Gold Sponsor – $1500 for CRIC Members – $2000 for Non-Members

Silver Sponsor –$1000 for CRIC Members – $1500 for Non-Members

Book your sponsorship spot and discuss tailored options by stating your interest to Arundati Dandapani, Chief Editor & Intelligence Officer (CIO) at [email protected].


Election Polls in Canada: What Governments and Brands can learn about Citizens and Consumers Today