VP & Head of Research Science, Dynata
As an expert in research method and strategy, and application of those to business solutions, Dr. Brigham has worked across both the client and supplier sides of marketing research. Nancy joined Dynata’s Research Science team in June 2021, where she furthers Dynata’s leadership position in the first-party data space through research-on-research, sampling methodology/best practices, client engagement, and industry thought leadership. She previously spent 10 years at Ipsos, where she was SVP, Head of Global Sampling & RoR in their online operations division. Prior to Ipsos, she spent 12 years at Procter & Gamble in marketing research. In 2023, Nancy was awarded the designation of Insights Association Laureate, a recognition of lifetime achievement in the market research profession. Nancy is a regular speaker and publisher, and was recently appointed to the Expert Advisory Board of NORC’s new Center for Panel Survey Sciences. She also served a three-year term on the Board of Directors of SampleCon. She holds a Ph.D. and Masters in Experimental Social Psychology from the University of Kentucky, and a B.A. in Psychology and Advertising from the Ohio State University.