The Canadian Research Insights Council (CRIC) is pleased to recognize today, May 2nd, as World Research & Insight Day. World Research & Insight Day was founded last year by the Turkish insights association. This year it is being extended globally by ESOMAR to promote the important role of associations like CRIC in maintaining the strong reputation of our profession with governments, users of research and the public.
“Data drives our information and decision needs in businesses, societies and governments,” stated Esomar’s President Joaquim Bretcha. “Without opinion polling, governments would be untethered from the views of their people. For businesses, products developed by guesswork would be launched with no understanding of how they will work, and advertising will be shot out into the ether by creative agencies that base their understanding of target audiences by gut feel.”
In keeping with the notion of a strong research and insight sector in Canada, CRIC will soon be launching new membership categories to allow client organizations, agencies, academia, the media, suppliers to the industry and not-for-profits to join CRIC.
“By joining CRIC, member organizations demonstrate the strongest commitment possible to support ethical and trustworthy approaches to collecting, storing and using data,” stated CRIC Chair Barry Watson. “It will also strengthen the collective voice of CRIC to advocate for effective regulation and to build trust with the public.”