Anastasia is one of the founding partners of Trend Research Inc., which began in 2003. Trend is one of the largest marketing research firms in Alberta, with a 70 station call centre and two focus group facilities, located in the heart of downtown Edmonton.

Trend Research is the proud owner of “TrendWatch Alberta” the only monthly Alberta telephone omnibus survey. Stay tuned for news to come of “TrendWatch BC” and “TrendWatch Saskatchewan”.

Anastasia is a member of the Marketing Research and Intelligence Association (MRIA), serving on the National Board as President. From March 2003 to present, Anastasia served on the MRIA’s Alberta board, as the Membership Chair, Events Chair, President Elect, and most recently the Alberta Chapter President from 2009-2011.

Based in Edmonton, Anastasia frequently speaks at the University of Alberta and other marketing research classes and shares her knowledge and passion for the industry. A lifelong learner, she can regularly be found in a webinar, class or event learning about newest techniques and ongoing best practices.

Margaret is proud to have become an owner and partner of Narrative Research in 2019. Since 1999, she has worked as a consultant, specializing in group facilitation, in-depth interviewing, marketing, and communications. She has wide-ranging cross-industry experience in both quantitative and qualitative research. As a seasoned moderator, she has conducted hundreds of focus groups and interviews to evaluate concepts, advertising and communications, website usability and gather customer feedback. Margaret’s curiosity has taken her to many stops around the world, but she has found a home in Halifax where she loves to volunteer to help make the city vibrant. She is currently the Vice Chair of the Board for Symphony Nova Scotia, and co-chairs the AI Ethical Guidelines & Public Policy Advocacy Sub-Committee for CRIC. She is chair of the advisory board for Dalhousie University’s MBA program. She has previously chaired the board of directors for the Halifax Chamber of Commerce and Metroworks, a skills development social enterprise. She has also volunteered for Hospice Halifax and 2b theatre. In 2021 and 2022 Margaret is proud to have chaired the Executive Cabinet of the QEII Foundation Ride for Cancer. Margaret holds an MA from the University of Southern California and a BA from Simon Fraser University. Her sidekick Betty can be found at Narrative Research on many Fridays. Margaret loves to play music with her string quartet, GEMM, the PEI Symphony and Nova Sinfonia.