: Canadian Research Insights Council (CRIC) made several major announcements at its town hall meeting held April 3 in Toronto
Key Decisions Announced at April 3 Town Hall Meeting
1. Appointment of CRIC’s new Chief Administrative Officer
2. Adoption of CRIC’s Global Standards Plus Framework
3. New CRIC Accreditation Process to be Developed
4. New Associate Member Categories
5. New Analytics and Certification College for Individual Practitioners
6. New Registration System for Research Projects
7. Upcoming CRIC Board Elections
New Chief Administrative Officer
John Tabone has accepted the position of Interim Chief Administrative Officer (CAO). John brings over 20 years of experience in research and association leadership, including his term as President of the Professional Marketing Research Society (PMRS), where he founded the CMRP certification program. View full release.
Adoption of CRIC’s Global Standards Plus Framework
The CRIC board unanimously agreed to adopt a Global Standards Plus framework that includes endorsing the ICC/ESOMAR International Code and Market Research ISO standards. In addition, CRIC will develop unique Canadian standards on issues related to privacy and reporting transparency. CRIC members must commit to meeting or exceeding these standards. This decision solidifies CRIC’s role as the standard-bearer for quality research and industry leading standards. These standards, which are largely completed, go far beyond what was previously in place for the Canadian industry, particularly with respect to transparency, and increased emphasis on new technologies and data sources.
New CRIC Accreditation Process
CRIC is working on a new member accreditation process that will align with the Market Research ISO and ICC/ESOMAR International Standards. The accreditation will serve as the definitive brand to set CRIC members apart from non-member companies, as the leaders in employing best research practices and adhering to the highest standards of professional conduct.
New Associate Member Categories
CRIC members currently represent most of the former Gold Seal members, and we will soon be growing our membership to engage the broader research community including client organizations, suppliers to the industry, media and academia, and not-for-profits. This will ensure CRIC is the collective voice of Canada’s research and insights profession.