Congratulations to Emma Power and Theresa Boulos, both at Narrative Research, for winning the 2023 Canadian Research Got Talent competition with their entry to help YMCA Immigrant Services (YMCA) aid newcomers to succeed in the workforce. With Canada planning to grow the population through immigration over the next several decades, their research on integration and diversity is a timely theme.

The Research Got Talent (RGT) competition, offered by the Canadian Research Insights Council (CRIC) and the Certified Analytics & Insights Professionals of Canada (CAIP Canada) in partnership with the ESOMAR Foundation, encourages young professionals to use market research and insights to support local charities and NGOs to overcome pressing social issues. Entrants select a charity they are passionate about and submit a research proposal that will deliver insights to make a difference for that charity and to society.

Emma and Theresa will conduct research on behalf of YMCA of Greater Halifax/Dartmouth serving all of Nova Scotia. The research will provide YMCA with the insights they need to identify barriers newcomers face in the Canadian workplace, that will help inform strategies to make workplaces more inclusive.  This research project aims to assess barriers to employment for newcomers across the country and ask how to better position newcomers for long-term success.

This research will also represent Canada as part of the ESOMAR global competition, for submission by September 23. The RGT competition in Canada is being supported by the Logit Group and Maru who have generously donated fieldwork and sample.

“Congratulations to this year’s winners,” stated Sam Pisani, Managing Partner, the Logit Group and Chair of the CRIC Students and Young Professionals Engagement Committee that oversaw the Canadian competition. “We are very pleased to have them represent Canada on the global stage.”

In addition to representing Canada in the Global RGT Competition, winners Emma Power and Theresa Boulos will have their research published in Research World and will receive annual ESOMAR YES memberships. Emma and Theresa note that the last time notable research was done in this area was in 2014, when Employment and Social Development Canada (ESDC) commissioned a comprehensive survey among affected stakeholders. “However, a lot has changed globally since 2014. Following major events like the COVID-19 pandemic and the war in Ukraine, immigration is increasing but inclusion is not necessarily following suit. This is of particular relevance to Nova Scotians, who may experience a doubling of the provincial population over the next few decades through immigration.” Their aim with their research is to benefit both employers and newcomers alike.

About CRIC

The Canadian Research Insights Council (CRIC) is Canada’s voice of the research, analytics, and insights profession both domestically and globally. CRIC represents the highest standards, ethics, and best practices; provides effective promotion and advocacy of the industry; serves as a source of information and thought leadership; and is a forum for collective industry action. CRIC’s members include Canada’s leading research agencies as well as client organizations, academic institutions, and other industry partners.

For more information, visit or contact Grace Woo at [email protected] or John Tabone at [email protected].

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Grace Woo
Author: Grace Woo