The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry.

Pre-Conference WorkshopThis half-day workshop will teach you the fundamentals of semiotic analysis, a specialized qual methodology designed to give you deep, bathymetric layers of insight beyond consumer-facing approaches. If you’ve ever struggled to work with shallow, monosyllabic respondent answers (or shrugs!), semiotics will open up avenues of meaning for you and your project – it taps into the shared cultural foundations of communication and meaning, and can inform research in any industry or category. The workshop starts with some theory, so you’ll understand what you’re doing, but then moves quickly onto guided, hands-on practice conducting your own semiotic analyses across a range of media and texts: words and written language, print advertising, TV advertising, packaging, and music – enabling you to look at virtually all aspects of market research through a new lens, in a new light.Attending this workshop will equip you with the tools to move beyond surface-level responses and access the deeper meanings embedded in cultural context. Whether you are seeking to enhance your qualitative research skills, bring innovative approaches to your team, or simply wish to better understand the implicit codes that drive consumer behavior, this session provides practical strategies, hands-on experience, and a new lens through […]

Rejoignez-nous pour un événement gratuit et enrichissant explorant la transformation des pratiques professionnelles à la lumière des technologies émergentes et des régulations en évolution. Cet événement se concentrera sur l'intelligence artificielle (IA) et les données synthétiques, offrant une occasion unique d'entendre des experts partager leurs connaissances.

The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry.

Whether you work in a corporate insights function or a research agency, you want your work to have real, lasting, positive business impact. But how do you prove that it does? For years, we have been told that it is impossible to measure the impact of our work - there are just too many other factors that come into play. Well, we have news for you! It's not only possible, but it's also critical to your future livelihood and success. Come and hear why proving and communicating the value of the insights you produce is a vital part of your job and the future not only of your career but also of your profession.  Take aways  Why measuring ROI is vital to your well-being  Principles of a viable ROI measurement system  Communicating proof of value to the entire business - and why it matters  SpeakersThis webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.  All registrants will receive a link to […]

Are you a marketing research, analytics and insights professional? Are you looking to learn more about the major industry players and what role you can play?

The insights industry is at a turning point, shaped by AI, automation, and rising expectations for strategic impact. In this session, we’ll preview MRII’s newly overhauled Evolving Methods in Market Research course and explore three critical shifts redefining the profession. Participants will get a hands-on look at emerging methods, including Digital Personas, AI chatbots, and Synthetic Data, applied to a practical case study based on real-world data. 

The webinar will examine the ability of qualitative research to find meaning, language, emotion, and context that other methods can miss and will debunk several common myths about qualitative work.

CRIC AI Showcase The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend. Stay tuned for more details. Featuring:AI in Market Research: Turning Insight into Action at Every Level Presenter: Richard MarskellCo-Founder and Director, Technology and InfrastructureLBC IT Solutions, Inc. Stavros DavidovicDirector, Business DevelopmentLBC IT Solutions, Inc. We know that great research means nothing if it doesn't lead to action. As a technology company with deep roots in market research, we've built something that bridges that gap. Our platform brings together custom NLP and LLMs to make sure insights don't just sit in our applications. They travel through your entire organization, reaching the right people at the right moment. Whether that's a sales rep knowing how to position a conversation, a customer service […]