CRIC AI Showcase 09-22-2026

CRIC AI Showcase 

The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend.

Featuring:

Every creative decision is a prediction: Will people notice it? Will they understand it? Will they take action?

In this live demo, Diana Lucaci, Co-Founder of True Impact, will show how AI can help marketers, researchers and creative teams validate those predictions before a campaign goes live. Rather than relying solely on opinions, stakeholder feedback or post-launch A/B testing, attendees will see how trueSCAN analyzes creative, identifies what people are most likely to notice, pinpoints opportunities for improvement, and generates optimized alternatives—all within a single workflow.

Using real creative examples, Diana will demonstrate how AI is shifting creative testing from measurement after launch to better decision-making before launch, helping teams reduce risk, improve creative effectiveness and move forward with greater evidence behind every decision.