CRIC AI Showcase 09-22-2026

CRIC AI Showcase 

The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend.

Featuring:

Every creative decision is a prediction: Will people notice it? Will they understand it? Will they take action?

In this live demo, Diana Lucaci, Co-Founder of True Impact, will show how AI can help marketers, researchers and creative teams validate those predictions before a campaign goes live. Rather than relying solely on opinions, stakeholder feedback or post-launch A/B testing, attendees will see how trueSCAN analyzes creative, identifies what people are most likely to notice, pinpoints opportunities for improvement, and generates optimized alternatives—all within a single workflow.

Using real creative examples, Diana will demonstrate how AI is shifting creative testing from measurement after launch to better decision-making before launch, helping teams reduce risk, improve creative effectiveness and move forward with greater evidence behind every decision.

QuestionPro will demo the two ways AI now runs research on our platform. The first is AI-native, inside QuestionPro: Survey Agent, an autonomous agent that plans, builds, and configures a survey from a plain-language brief — logic and branching included — and TextAI, our text-analytics platform launched this June, which automatically discovers themes in open-ended feedback, lets you start with AI-generated codebooks or bring your own framework, layers in sentiment, and compares audiences side by side with statistical testing, in multiple languages, across surveys, CX and EX programs, and external datasets.

The second is Headless: instead of you coming to QuestionPro, the platform comes to you, inside the AI assistant you already use. Through the Model Context Protocol (MCP), Claude, ChatGPT, Cursor, and other MCP-compatible assistants can operate QuestionPro directly — building surveys, pulling responses and analytics, and working across surveys, BI dashboards, CX, InsightsHub, Audience, and Communities in one conversation. Your assistant can only touch what your role allows, actions are scoped and logged, and PII redaction keeps personal data out of the AI’s context. Come see a live, end-to-end demo of both, plus a preview of ListenAI, our AI-moderated interview platform now in beta.

Why is the future of quant qual? Not because numbers don’t matter. They do. Not because scale doesn’t matter. It does. But because understanding people requires both breadth and depth, rigor and empathy, numbers and narrative. And conversation is how you get there, in collection, insight discovery and decision-making.

Attendees will see three conversations running through a single instrument.

1. Conversation with participants: inca brings rapport, curiosity and participant-led exploration into the survey itself, turning respondents into partners and producing richer, more honest data.
2. Conversation with data: with inca SmartInsight, researchers query the full dataset directly, connecting metrics, verbatims and subgroups in real time, with AI surfacing patterns a sampled read would miss.
3. Conversation with stakeholders: live results turn analysis into a shared activity. Researchers and stakeholders can discuss, explore and evolve the discovery together as fieldwork unfolds, much like the backroom of a focus group.

This is what the future of quant looks like: not quant with qual sprinkled in, but quant that thinks like qual. AI probing bolted onto a survey and AI moderation added to a qual-at-scale platform are steps in that direction. inca was built as the full expression of it: the rigour of quant, the heart of qual.