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AI is transforming how research gets done, and synthetic data is emerging as one of the field's most exciting - and debated - developments. Join Wire and Sago for a thought-provoking conversation with Melanie Courtright, Chief Strategy Officer, as we explore the opportunities, challenges, and practical realities of synthetic data in research. Through real-world experiences and honest discussion, we'll examine where synthetic data can create value, how organizations are approaching adoption, and what it means for the future role of researchers. Whether you're exploring synthetic data for the first time or looking to sharpen your perspective, this session will leave you better equipped to navigate what's next.  

CRIC AI Showcase The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend.Featuring:inca: The End-to-End Platform for Human-Centred Conversational Research Presenter: Kathy ChengFounder & CEONexxt Intelligence | inca Tim BennerDirector of Customer SuccessNexxt Intelligence | inca inca is a multi-award-winning conversational research platform that enables researchers to run both engaging, insight-rich surveys and highly personalized qual-at-scale projects within a single platform. With inca, researchers can include all required quantitative metrics and complex survey logic, while applying qualitative principles to actively engage participants, explore motivations through sophisticated AI-driven probing, and uncover subconscious drivers using projective techniques. Better decisions start with real people. inca’s conversational research puts people at the center. Participant experience matters. inca creates engaging, conversational research experiences shaped by real voices rather […]