Join us for a candid conversation on how leading brands are rethinking their approach to data and AI — from the tools they're adopting to the organizational shifts driving smarter, faster decisions."Strength in numbers" takes on new meaning in today's AI-driven market research landscape. As tech reshapes the industry, organizations that understand the power of aggregated data, collaborative teams, and industry momentum will lead the way — especially women, who are both more hesitant to adopt AI and whose roles are three times more likely to be automated by it. This year’s Wire Annual Webinar series, sponsored by FUEL + The Focus Room, attempts to communicate a cohesive message: success belongs to those who recognize that bigger thinking creates better results. For women in data, insights, and research, your strength isn't in standing alone; it's in being part of a growing community where your voice, expertise, and leadership are essential to reshaping the industry. Register for one session and we'll automatically register you for the whole series! June Session: "The Intelligence Advantage: AI, Data, and the Brand Imperative"Join us for a candid conversation on how leading brands are rethinking their approach to data and AI — from the tools they're adopting to […]

Join GRBN for a timely webinar exploring the latest benchmark results and buyer sentiment findings — and what they mean for data quality, trust and decision-making across the research sector. Andrew Cannon, on behalf of GRBN, will present the newest findings from the GRBN Online Buyers Sentiment Survey, showing how buyers currently view online sample quality, price and speed — and where sentiment is shifting. Chuck Miller will unpack the newest GDQ/IA benchmark findings, offering a fresh view of current quality measures, emerging trends and plans to evolve the benchmark methodology and process. Together, the findings offer a fresh view of the signals shaping the market, helping attendees understand changing buyer expectations and the latest developments in benchmarking data quality. This webinar will be of particular interest to research leaders, buyers of sample and research services, data quality specialists, association representatives and anyone involved in improving trust and standards across the research supply chain. What you will learn What the latest buyer sentiment findings reveal about perceptions of online sample quality, speed and price. How the newest GDQ/IA benchmark results are shaping understanding of current data quality performance. The key signals and trends emerging across the market — and what […]

Women research professionals face a real gap: they're adopting AI slower while their roles face 3x higher replacement risk. But here's the plot twist — that gap is actually an opportunity. Join the Cint team as they flip the script on AI anxiety. They’ll dive into real data from their AI Workplace Evolution research to show you exactly what's holding talented professionals back from AI adoption — and more importantly, how to move past it. Expect honest insights into the ethical questions keeping researchers up at night, plus concrete tactics to shift from "Will AI replace me?" to "How do I lead with it?" They’ll also shine a spotlight on entry-level roles: what's actually changing, where new opportunities are emerging, and how to position yourself (or your team) ahead of the curve. Because AI isn't just a threat to manage — it's a competitive advantage waiting to be claimed. Walk away with a proactive playbook for both your career and your organization. The future of work isn't about adapting to AI. It's about you leading it. Key Takeaways: - From Skeptic to Ally‍ Real sentiment data on how US and UK professionals are moving from "Will it replace me?" to […]

CRIC AI Showcase The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend. Stay tuned for more details. Featuring:AI in Market Research: Turning Insight into Action at Every Level Presenter: Richard MarskellCo-Founder and Director, Technology and InfrastructureLBC IT Solutions, Inc. Stavros DavidovicDirector, Business DevelopmentLBC IT Solutions, Inc. We know that great research means nothing if it doesn't lead to action. As a technology company with deep roots in market research, we've built something that bridges that gap. Our platform brings together custom NLP and LLMs to make sure insights don't just sit in our applications. They travel through your entire organization, reaching the right people at the right moment. Whether that's a sales rep knowing how to position a conversation, a customer service […]

The webinar will examine the ability of qualitative research to find meaning, language, emotion, and context that other methods can miss and will debunk several common myths about qualitative work.

The insights industry is at a turning point, shaped by AI, automation, and rising expectations for strategic impact. In this session, we’ll preview MRII’s newly overhauled Evolving Methods in Market Research course and explore three critical shifts redefining the profession. Participants will get a hands-on look at emerging methods, including Digital Personas, AI chatbots, and Synthetic Data, applied to a practical case study based on real-world data. 

Are you a marketing research, analytics and insights professional? Are you looking to learn more about the major industry players and what role you can play?

Whether you work in a corporate insights function or a research agency, you want your work to have real, lasting, positive business impact. But how do you prove that it does? For years, we have been told that it is impossible to measure the impact of our work - there are just too many other factors that come into play. Well, we have news for you! It's not only possible, but it's also critical to your future livelihood and success. Come and hear why proving and communicating the value of the insights you produce is a vital part of your job and the future not only of your career but also of your profession.  Take aways  Why measuring ROI is vital to your well-being  Principles of a viable ROI measurement system  Communicating proof of value to the entire business - and why it matters  SpeakersThis webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.  All registrants will receive a link to […]

Hello WIRe Community! When the entire research process can run on automation, how do you know what's actually working — and where human judgment needs to step in? Join us on February 26th at 11 AM ET for an honest conversation with practitioners who are navigating this reality right now. WIRe and Dynata are bringing together industry experts to discuss what's holding up in AI-powered research and what's falling apart. The Real Questions:• Which AI applications in market research are delivering on their promises?• Where do we need human judgment to step in?• How do you evaluate a vendor when everyone claims to have AI figured out?Webinar attendees will walk away with a "Buyer Toolkit" that provides a framework for vetting providers rather than just taking their word for it. Register for our upcoming webinar

The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry.