Five Evidence-Based Principles of Effective Advertising

This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association. 

All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.  

Description: Marketing celebrates innovation, bold ideas and unconventional thinking. But effectiveness is not driven by novelty alone.  Insights leaders play a critical role in championing what actually works – ensuring marketing delivers lasting business impact.  In this session, Pam will share five evidence-based principles of effective advertising, drawn from an analysis of over 150 academic studies. 

Key Takeaways: 

• The five proven principles that drive advertising effectiveness 
• How to balance creativity with evidence-based discipline 
• The role of insights in shaping marketing that delivers measurable business results