ESOMAR Connect Toronto
A Night in the Newsroom: Where Insights Come Alive For one evening, Esomar Connect Toronto becomes a working newsroom, and you’re the editorial team. The hardest part of our job is rarely the research. It’s getting busy people to care, remember and act. To help them make decisions. Journalists crack that problem every minute of every day, on deadline and on multiple platforms. Grant Feller has taken more than two decades of experience in print, broadcast and digital newsrooms to help the insights industry use journalistic storytelling to be more influential. His company, Every Rung, develops storytelling strategies for brands like Nestle, GSK, Havas, Vodafone, PepsiCo, as well as global insights agencies. During our highly interactive and collaborative evening, he’ll explain the art of impactful headlines, building stories with clarity and concision, and making the data matter. In small teams competing for the front page, you’ll be doing and he’ll be editing – all against the newsroom clock. Come with a curious brain, leave with the journalist's toolkit: the red thread, the metaphor, the emotional hook, and the discipline of saying less to land more. Doors open at 5:30pm for drinks and networking, and the bar stays open after the […]
