ESOMAR

This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.  Description/Summary:  Marketers around the world are accountable for the advertising claims they make about their products and services.  Regulations and laws dictate that claims must be truthful and not mislead, even unintentionally.  Designing and conducting specialized consumer research is a critical step in assuring advertising claims can be substantiated in a way that meets these standards.  If you are working in this space, it is imperative that you understand not only the nuanced regulations but also how to make your claims substantiation research more impervious to a challenge.  You will learn:  Why, in this global economy, there is a growing trend toward international cooperation to harmonize advertising standards  What are the recent areas of focus for the agencies tasked with the promotion of consumer protection and, in some cases, the enforcement of civil antitrust law   […]

This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.  Description/Summary:  Marketers around the world are accountable for the advertising claims they make about their products and services.  Regulations and laws dictate that claims must be truthful and not mislead, even unintentionally.  Designing and conducting specialized consumer research is a critical step in assuring advertising claims can be substantiated in a way that meets these standards.  If you are working in this space, it is imperative that you understand not only the nuanced regulations but also how to make your claims substantiation research more impervious to a challenge.  You will learn:  Why, in this global economy, there is a growing trend toward international cooperation to harmonize advertising standards  What are the recent areas of focus for the agencies tasked with the promotion of consumer protection and, in some cases, the enforcement of civil antitrust law   […]

Join us for a thought-provoking (and tastefully fun!) event at Establishment Brewery, where Jon Yuill, Insights and Analytics Manager at ATCO (formerly at WestJet), will kick things off with a dynamic presentation on navigating today’s research and business planning challenges. From balancing the human touch with cutting-edge technology to understanding the role of emotions in decision-making, Jon will share insights that can reshape how we think about brand perceptions, customer experiences, and product development. After Jon’s presentation, he will join a lively panel discussion alongside experts from Cashew, Stone Olafson, and more, moderated by Leger. Together, we’ll dive into hot topics like AI’s role in the human experience, the potential of synthetic data, and the fascinating intersection of technology and humanity in research. Enjoy a drink (or two!) and light snacks as we mix insightful conversations with a relaxed, collaborative vibe in one of Calgary’s favorite breweries.

This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association. All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.  What's it about? Clear evidence is mounting that not only are managements and stakeholders looking for information from their Consumer Insights teams, but they are looking for advice too. It is also very clear that being consultative leads to far greater association of consumer insights (CI) with positive business impact. If that is the case, how do we become more consultative and make being a consultant part of our DNA? Key takeaway Hard evidence of the need for consulting as a core trait of the researcher What it means to be a consultant and how you can apply the principles of consulting in your role The impact of being consultative on the business Speakers: […]

Join us in Toronto to learn and discuss today's leading industry trends and topics We'll cover a wide range of topics, from navigating economic uncertainty to maintaining data privacy and more. Following the panel discussion, we'll invite our guests to network and enjoy the venue. Light snacks and drinks will be provided. Each ESOMAR Connect event provides the space to exchange best practices, strengthen networks, and engage in thought-provoking discussions. It’s an opportunity to reconnect, gain fresh perspectives, and help shape the future of market research - one Connect at a time. This ESOMAR Connect event is presented in partnership with the Canadian Research Insights Council (CRIC) and Certified Analytics and Insights Professionals of Canada (CAIP). It is an open and complimentary event, dedicated to all market research and insights professionals. Agenda: 15:00 - 15:30 Arrivals, Networking: 15:30 – 15:45 Welcome address, Sponsor introduction: 15:45 – 16:30 Panel discussion: speakers to be announced shortly 16:30 – 17:45 Networking