ESOMAR

Website https://event.on24.com/wcc/r/4659123/2FA8881E4293018865B160EAB740D379

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  • ESOMAR Congress – Exclusive North American Breakfast in partnership with CRIC

    Featured
    Esomar Congress 2024 Syngrou Avenue 89-93, Athens, Attica, Greece

    Define the Future of Insights at Mind | Myth | Machine in Athens! Join us for a transformative four-day event in Athens, where ancient history meets modern innovation. Mind | Myth | Machine offers a unique platform to explore the convergence of human wisdom, storytelling magic, and cutting-edge technologies. ​Dive into groundbreaking ideas and innovative approaches in the world of insights. Engage with industry professionals, expand your network, and sculpt the ever-evolving narrative of the industry. Equip yourself with the tools, knowledge, and contacts you need to shape your future. ​Don't miss this opportunity to be part of a pioneering community dedicated to inspiring and leading the global insights industry! (Breakfast is Free with Esomar Congress) Coming to Athens for the ESOMAR Congress? All Canadians are invited to join CRIC and ESOMAR-NA at the North American Breakfast! Seats are limited and available on a first-come, first-served basis. Please RSVP today. *This is an exclusive event for Congress attendees from North America.

    €2000 – €2855

  • ESOMAR Congress – Exclusive North American Breakfast in partnership with CRIC

    Featured
    Esomar Congress 2024 Syngrou Avenue 89-93, Athens, Attica, Greece

    Define the Future of Insights at Mind | Myth | Machine in Athens! Join us for a transformative four-day event in Athens, where ancient history meets modern innovation. Mind | Myth | Machine offers a unique platform to explore the convergence of human wisdom, storytelling magic, and cutting-edge technologies. ​Dive into groundbreaking ideas and innovative approaches in the world of insights. Engage with industry professionals, expand your network, and sculpt the ever-evolving narrative of the industry. Equip yourself with the tools, knowledge, and contacts you need to shape your future. ​Don't miss this opportunity to be part of a pioneering community dedicated to inspiring and leading the global insights industry! (Breakfast is Free with Esomar Congress) Coming to Athens for the ESOMAR Congress? All Canadians are invited to join CRIC and ESOMAR-NA at the North American Breakfast! Seats are limited and available on a first-come, first-served basis. Please RSVP today. *This is an exclusive event for Congress attendees from North America.

    €2000 – €2855

  • Inscrivez-vous pour le déjeuner annuel des FrancoFuns

    Esomar Congress 2024 Syngrou Avenue 89-93, Athens, Attica, Greece

    (Gratuit avec le Congrès Esomar €2000 – €2855) À la demande de plusieurs d'entre vous, nous sommes ravis d'annoncer le retour du « Déjeuner annuel des FrancoFuns ». Nous vous convions cordialement à cet événement spécial qui réunira tous les délégués francophones lors du congrès annuel d'ESOMAR à Athènes, le mardi 10 septembre prochain. Cette occasion unique de networking vous permettra de discuter avec vos partenaires et de renforcer votre réseau francophone. Nous tenons à remercier nos généreux commanditaires, Le Printemps des études (Paris) et Léger (Canada), dont le soutien a rendu cet événement possible. Le déjeuner, offert gracieusement, se déroulera dans une salle dédiée spécialement aménagée à l’hôtel du congrès. Pour vous inscrire, veuillez envoyer un email à Daniel Meloche (les places sont limitées) : [email protected] plaisir de vous revoir et d’avoir du « fun » ensemble Votre comité d’organisation : Alain Mizrahi, UruguayAlhi N’Guessan, Côte d’ivoireIsabelle Fabry, FranceJean-Marc Léger, CanadaStephanie Perrin, Le printemps de étudesWim Hamaekers, BelgiqueZahia Boumaiz. Moyen-Orient

  • Webinar: AI technology for Market Research: Capabilities, Limitations, Human Impacts, Ethical Concerns and Implementation Strategies

    Online

    What's it about? This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.What's in it for me? In this webinar we will discuss: AI's Capabilities and Limitations: We will discuss the unpredictable and varied capabilities of AI, such as its proficiency in some tasks and weaknesses in others. We will discuss the importance of experimenting with AI to understand its strengths and weaknesses. Human-AI Interaction: We will discuss importance of human involvement in AI processes and that people need to spend significant time using AI to understand its potential and limitations. Organizational Impact: We will discuss ways AI can impact organizational structures and workflows and in particular the need for organizations to encourage AI experimentation and usage among employees.  Biases and Ethical Concerns: We will discuss the biases in AI systems, stemming from training data and human inputs. We will discuss the importance to understand and address these […]

    Free

  • Webinar: AI technology for Market Research: Capabilities, Limitations, Human Impacts, Ethical Concerns and Implementation Strategies

    Online

    What's it about? This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.What's in it for me? In this webinar we will discuss: AI's Capabilities and Limitations: We will discuss the unpredictable and varied capabilities of AI, such as its proficiency in some tasks and weaknesses in others. We will discuss the importance of experimenting with AI to understand its strengths and weaknesses. Human-AI Interaction: We will discuss importance of human involvement in AI processes and that people need to spend significant time using AI to understand its potential and limitations. Organizational Impact: We will discuss ways AI can impact organizational structures and workflows and in particular the need for organizations to encourage AI experimentation and usage among employees.  Biases and Ethical Concerns: We will discuss the biases in AI systems, stemming from training data and human inputs. We will discuss the importance to understand and address these […]

    Free

  • Webinar: AI technology for Market Research: Capabilities, Limitations, Human Impacts, Ethical Concerns and Implementation Strategies

    Online

    What's it about? This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.What's in it for me? In this webinar we will discuss: AI's Capabilities and Limitations: We will discuss the unpredictable and varied capabilities of AI, such as its proficiency in some tasks and weaknesses in others. We will discuss the importance of experimenting with AI to understand its strengths and weaknesses. Human-AI Interaction: We will discuss importance of human involvement in AI processes and that people need to spend significant time using AI to understand its potential and limitations. Organizational Impact: We will discuss ways AI can impact organizational structures and workflows and in particular the need for organizations to encourage AI experimentation and usage among employees.  Biases and Ethical Concerns: We will discuss the biases in AI systems, stemming from training data and human inputs. We will discuss the importance to understand and address these […]

    Free

  • Truth in Advertising: Research (and Knowledge) Can Keep You Out of Trouble

    Online

    This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.  Description/Summary:  Marketers around the world are accountable for the advertising claims they make about their products and services.  Regulations and laws dictate that claims must be truthful and not mislead, even unintentionally.  Designing and conducting specialized consumer research is a critical step in assuring advertising claims can be substantiated in a way that meets these standards.  If you are working in this space, it is imperative that you understand not only the nuanced regulations but also how to make your claims substantiation research more impervious to a challenge.  You will learn:  Why, in this global economy, there is a growing trend toward international cooperation to harmonize advertising standards  What are the recent areas of focus for the agencies tasked with the promotion of consumer protection and, in some cases, the enforcement of civil antitrust law   […]

    Free