Canadian Research Insights Council

Website https://www.canadianresearchinsightscouncil.ca/

Events from this organizer

Today

  • Stay tuned for CRIC CEO Forum 2025

    Canopy by Hilton Toronto Yorkville 387 Bloor St E,, Toronto,, ON, Canada

    CRIC CEO Forum 2024 Exclusively for leadersSponsored by:Overview Exclusively for leaders of agencies, the CRIC CEO Forum features interactive sessions on the most pressing leadership issues including: Increasing Cross-Team Collaboration and Enhancing Organizational Alignment Top Challenges and Opportunities facing the Insights Industry The AI Imperative for Insights CEOs Addressing the Threat to Data Quality Advocacy Priorities The 3rd annual CRIC CEO Forum is a highly anticipated event that will feature subject matter experts leading interactive sessions and offer you the opportunity to collaborate with other industry leaders on solutions to the top challenges facing our industry. The CRIC CEO Forum will take place from at the Canopy by Hilton Toronto Yorkville located at 387 Bloor Street East, Toronto, Ontario. Breakfast will be available at 8am and the CEO Forum will begin at 8:30am and wrap by 4:30pm We’ve also made reservations for an informal dinner in particular for our out-of-town guests, but all participants are encouraged and welcome.  The reservations are for 6:30pm the evening before the event on November 11th at the Dia Restaurant located in the Canopy by Hilton Yorkville Hotel. Those attending the dinner will order and pay directly at the restaurant. Please RSVP on the form […]

    $800

  • CRIC CEO Forum 2024

    Canopy by Hilton Toronto Yorkville 387 Bloor St E,, Toronto,, ON, Canada

    Sponsored by:Overview Exclusively for leaders of agencies, the CRIC CEO Forum features interactive sessions on the most pressing leadership issues including: Increasing Cross-Team Collaboration and Enhancing Organizational Alignment Top Challenges and Opportunities facing the Insights Industry The AI Imperative for Insights CEOs Addressing the Threat to Data Quality Advocacy Priorities The 3rd annual CRIC CEO Forum is a highly anticipated event that will feature subject matter experts leading interactive sessions and offer you the opportunity to collaborate with other industry leaders on solutions to the top challenges facing our industry. The CRIC CEO Forum will take place from at the Canopy by Hilton Toronto Yorkville located at 387 Bloor Street East, Toronto, Ontario. Breakfast will be available at 8am and the CEO Forum will begin at 8:30am and wrap by 4:30pm We’ve also made reservations for an informal dinner in particular for our out-of-town guests, but all participants are encouraged and welcome.  The reservations are for 6:30pm the evening before the event on November 11th at the Dia Restaurant located in the Canopy by Hilton Yorkville Hotel. Those attending the dinner will order and pay directly at the restaurant. Please RSVP on the form below if you’d like us to […]

    $800

  • Truth in Advertising: Research (and Knowledge) Can Keep You Out of Trouble

    Online

    This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.  Description/Summary:  Marketers around the world are accountable for the advertising claims they make about their products and services.  Regulations and laws dictate that claims must be truthful and not mislead, even unintentionally.  Designing and conducting specialized consumer research is a critical step in assuring advertising claims can be substantiated in a way that meets these standards.  If you are working in this space, it is imperative that you understand not only the nuanced regulations but also how to make your claims substantiation research more impervious to a challenge.  You will learn:  Why, in this global economy, there is a growing trend toward international cooperation to harmonize advertising standards  What are the recent areas of focus for the agencies tasked with the promotion of consumer protection and, in some cases, the enforcement of civil antitrust law   […]

    Free

  • Truth in Advertising: Research (and Knowledge) Can Keep You Out of Trouble

    Online

    This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.  Description/Summary:  Marketers around the world are accountable for the advertising claims they make about their products and services.  Regulations and laws dictate that claims must be truthful and not mislead, even unintentionally.  Designing and conducting specialized consumer research is a critical step in assuring advertising claims can be substantiated in a way that meets these standards.  If you are working in this space, it is imperative that you understand not only the nuanced regulations but also how to make your claims substantiation research more impervious to a challenge.  You will learn:  Why, in this global economy, there is a growing trend toward international cooperation to harmonize advertising standards  What are the recent areas of focus for the agencies tasked with the promotion of consumer protection and, in some cases, the enforcement of civil antitrust law   […]

    Free

  • CRIC AI Showcase Call for Participants Submission Deadline

    Online

    Call for Participation: CRIC AI Showcase Webinar The Canadian Research Insights Council (CRIC) is excited to announce the upcoming CRIC AI Showcase, a webinar series designed to spotlight cutting-edge AI tools and services within our industry. We invite CRIC agency and research technology member companies to participate in this initiative to present your AI solutions to a broader audience of potential end clients and agency partners.  Not a CRIC member, join CRIC today so that you can take advantage of this opportunity.Why Participate? Increase Visibility: Showcase your innovative AI solutions to potential clients and partners within the research insights community. Drive Engagement: Provide a teaser that encourages one-on-one follow-ups and fosters new business relationships. Stay Ahead: Align your organization with the latest advancements in AI relevant to end clients and agencies. Event Details Date: January 29, 2025Time: 12:00 PM – 1:10 PM EST Format: Duration: 70 minutes Presentation Duration: Three to four presentations, each 15-20 minutes long Focus: Short, engaging overviews serving as teasers to spark interest in one-on-one detailed follow-up Audience: The webinar will be promoted to both end clients and agencies interested in AI advancement Language: This first CRIC AI Showcase webinar will be offered in English.   We […]

    Free

  • How Clients can Raise the Bar on Data Quality

    Online

    Quality data is crucial for ensuring the insights that businesses and organizations depend on are reliable. As the threat to data quality continues to rise, it is essential that clients, agencies and sample providers are working together to ensure the highest quality data. In this interactive session, Greg Matheson, Margaret Brigley, and Margaret Tso, will review the ongoing and emerging risks to data quality. They will also share key recommendations from the CRIC Clients’ Guide to Data Quality in Online Research. The guide was designed to increase clients’ understanding of the online research process from sample selection to fieldwork and to help clients make decisions that result in high quality data. The guide is CRIC’s first contribution to the Global Data Qualitative, a global alliance to champion data quality in market research. Presented by:   Margaret Brigley CEO, Narrative Research Margaret is CEO & Partner of Narrative Research, a national, full-service marketing research firm headquartered in Halifax, Nova Scotia. Margaret offers clients more than 30 years of communications, marketing, and research experience in the private, non-profit, and public sectors. Her research expertise includes both qualitative and quantitative methods. She is a professionally trained focus group moderator and has worked with a […]

    Free

  • ESOMAR Connect | Calgary 2025

    Join us for a thought-provoking (and tastefully fun!) event at Establishment Brewery, where Jon Yuill, Insights and Analytics Manager at ATCO (formerly at WestJet), will kick things off with a dynamic presentation on navigating today’s research and business planning challenges. From balancing the human touch with cutting-edge technology to understanding the role of emotions in decision-making, Jon will share insights that can reshape how we think about brand perceptions, customer experiences, and product development. After Jon’s presentation, he will join a lively panel discussion alongside experts from Cashew, Stone Olafson, and more, moderated by Leger. Together, we’ll dive into hot topics like AI’s role in the human experience, the potential of synthetic data, and the fascinating intersection of technology and humanity in research. Enjoy a drink (or two!) and light snacks as we mix insightful conversations with a relaxed, collaborative vibe in one of Calgary’s favorite breweries.

    Free

  • CRIC AI Showcase Webinar

    Online

    CRIC AI Showcase WebinarThe Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend. Our first series features:  Supercharge Surveys with inca, Conversational AI Purpose-Built for Marketing Research Presenter: Kathy Cheng,Founder & CEO of Nexxt Intelligence | inca   Imagine if you could massively increase the insight from open-ended questions easily. Imagine if you could do this without having to change existing workflows or disrupt the methodology or continuity of trends. With inca, now you can. inca is the conversational AI purpose-built for marketing research. It supercharges surveys from data collection to data analysis through the combination of inca SmartProbe and inca AI Coding. inca integrates with any survey platform and with any analytics dashboard through APIs. It is easy to set up […]

    Free

  • Virtual Career Fair 2025

    Online

    Participating Organizations include:   Are you an employer who wants to participate? Learn More → Are you a marketing research, analytics and insights professional looking for new opportunity? Learn More → How to Participate: Are you a marketing research, analytics and insights professional? Are you looking to learn more about the major industry players and what role you can play? Please fill in the form below including a copy of your resume for career opportunities. There is no charge for CRIC, CAIP, ESOMAR and MRII | University of Georgia students or members to register as a candidate looking for employment opportunity. Students and alumni of participating CRIC Academic Members, please use your school email to register. Other members will be checked against current directories. To maximize on benefits, participants should be prepared to attend the entirety of the event which starts at 12 pm ET and will last for a maximum of 4 hours. "We believe that connecting the new workforce with CRIC member agencies is crucial for the growth and development of our industry," said Sam Pisani, Managing Partner, the Logit Group and Chair of the CRIC Students and Young Professionals Engagement Committee. "Through this Career Fair, we aim to create […]

    Free

  • Best Practices in Market Segmentation…And Pitfalls to Avoid

    Online

    What's it about? This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association. All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.  What's in it for me? Segmentation may be the most challenging kind of study marketing researchers do. A cluster of common, but sometimes difficult to spot, problems make segmentation particularly challenging. We'll discuss three of these problems and how to remedy them. Learning Outcome Attendees will benefit from understanding the most frequent pitfalls that ruin segmentation studies and with advice on how to avoid them.   Featuring Keith Chrzan SVP Analytics, Sawtooth Softward Keith Chrzan is SVP of Analytics at Sawtooth Software, nearing the end of a 45-year as a marketing scientist. He has led marketing research and marketing science groups in research firms, management consultancies, and client organizations. Keith publishes […]

    Free

  • CAIP Exam

    Online / In-Person

    The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October.Registration deadline for: April session is in February and for October session is in August. Click on any of the links below to continue: Why Become a CAIP? Education Requirements Experience Requirements Questions? Suggestions? Contact [email protected].

    $1000

  • CRIC AI Showcase Webinar

    Online

    CRIC AI Showcase WebinarThe Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend. Our second series features:Introducing LabIQ LabIQ is an innovative analytics platform designed to enhance qualitative research, helping researchers uncover deeper insights from their focus groups, interviews, and field studies. It combines traditional research methodology with AI capabilities to transform conversations and observations into meaningful insights while preserving the depth and nuance that qualitative researchers value. The platform processes all forms of qualitative data—from focus group transcripts and video recordings to written responses and discussions—using Rubiklab's specialized validation approach. Its advanced analysis captures subtle themes and emotional context, while the intuitive "Talk to Your Data" feature lets researchers explore their findings through natural conversation. What sets LabIQ apart is how […]

    Free