Proving the Value of Insights: Measuring Real Business Impact

Whether you work in a corporate insights function or a research agency, you want your work to have real, lasting, positive business impact. But how do you prove that it does? For years, we have been told that it is impossible to measure the impact of our work – there are just too many other factors that come into play. Well, we have news for you! It’s not only possible, but it’s also critical to your future livelihood and success. Come and hear why proving and communicating the value of the insights you produce is a vital part of your job and the future not only of your career but also of your profession. 

Take aways 

1. Why measuring ROI is vital to your well-being 
2. Principles of a viable ROI measurement system 
3. Communicating proof of value to the entire business – and why it matters 

Speakers

This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association. 

All registrants will receive a link to the online recorded video, allowing you to view the webinar at your convenience.