Whether you work in a corporate insights function or a research agency, you want your work to have real, lasting, positive business impact. But how do you prove that it does? For years, we have been told that it is impossible to measure the impact of our work - there are just too many other factors that come into play. Well, we have news for you! It's not only possible, but it's also critical to your future livelihood and success. Come and hear why proving and communicating the value of the insights you produce is a vital part of your job and the future not only of your career but also of your profession.  Take aways  Why measuring ROI is vital to your well-being  Principles of a viable ROI measurement system  Communicating proof of value to the entire business - and why it matters  SpeakersThis webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.  All registrants will receive a link to […]

Are you a marketing research, analytics and insights professional? Are you looking to learn more about the major industry players and what role you can play?

This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.  All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.   Description:   The insights industry is at a turning point, shaped by AI, automation, and rising expectations for strategic impact. In this session, we’ll preview MRII’s newly overhauled Evolving Methods in Market Research course and explore three critical shifts redefining the profession. Participants will get a hands-on look at emerging methods, including Digital Personas, AI chatbots, and Synthetic Data, applied to a practical case study based on real-world data.  Key Takeaways  Understand the three forces reshaping market research and what they mean for your day-to-day work and career trajectory.  Experience how new methods and tools can be applied in practice through a guided case study.  Move beyond reporting insights toward activating them, turning data into decisions and action.  Presenter: Niels Neudecker  Niels leads […]