CRIC AI Showcase Webinar 3

CRIC AI Showcase Webinar 3 

The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend.

Our third series features:

MQO A.I. Hub (mqo.ai) is a data security-first, Canadian-grown and hosted, sector-tailored A.I. productivity platform that streamlines analysis, collaboration, and insight generation for research and insights professionals. It provides all capabilities we have grown to love about generative A.I., without the drama or offbeat frills of generalist platforms.

The Hub delivers all capabilities our industry requires including high-fidelity document and data ingestion, web search and scraping, collaboration tools, secure audio transcription that integrates seamlessly with A.I. Chat for project management qualitative research support, researcher-in-the-loop oversight, and image generation.

Unlike generalist A.I. tools or generic ChatGPT licenses, MQO A.I. Hub is fine-tuned for the specific demands of market research and insights work—developed by researchers, for researchers, and validated for over two years by leading Canadian MR firms. With comprehensive HIPAA and PIPEDA compliance, data is encrypted, kept private, and stored exclusively in Canada.

The platform’s advanced features enable efficient summarization of research materials, rapid, industry-grade coding of open-ended survey data, and intuitive cross-user collaboration—all within an environment where every new A.I. advancement is rigorously tested and thoughtfully deployed by MQO’s expert team for MR relevance and reliability.

A unified Content Centre brings together all files, chats, and materials for true context-aware analysis, while scalable enterprise-grade controls and accessible pricing ensure MQO A.I. Hub empowers Canadian research and insights teams of any size with secure, sector-leading A.I. capabilities.

With MQO A.I. Hub, Canadian research and insights professionals can confidently leverage cutting-edge A.I. in a secure, expertly designed platform that elevates productivity and delivers trusted results at scale.

Open-ended questions can often yield vague, incomplete or low-effort responses. Voxco’s AI Probing identifies responses lacking clarity or depth and follows up intelligently. When enabled, the AI evaluates the respondent’s initial answer and if needed, asks a contextual follow-up question to gather deeper, clearer, and more actionable insights. This helps improve response quality, captures deeper insights and reduces analyst workload.

Once you have those open-end responses, they can be time-consuming to analyze. Ascribe Coder (by Voxco) is the industry-leading verbatim coding system that offers a robust suite of tools for manual and AI-assisted human coding. Designed for flexibility, speed and accuracy to meet your coding needs, Coder reduces rework and boosts productivity by 50-70%.

Gydence Group, in partnership with Fuel Cycle, has developed Gyde AI — an end-to-end agentic AI platform that handles everything from research design to analysis. Essentially, we’ve built an operating system for market research. Our AI agents can incorporate existing data, program surveys, conduct analysis, and deliver actionable insights with enterprise-grade security.

We’ve recently integrated several powerful new workflows that can do such things such as generate comprehensive research briefs automatically, recommend optimal methodologies based on objectives, connect seamlessly to multiple data sources and panels, analyze data and produce strategic recommendation, enable ongoing data conversations for your clients’ marketing teams or compare past projects/data sources for connections and trends.

The key is that the platform provides multiple value propositions for companies, based on their unique workflows:

• Accelerate Client Delivery: Streamline research workflows to deliver faster turnarounds without compromising quality
• Expand Service Offerings: Replacement for any DIY research capabilities, so you’re not actually doing the work – you can now focus more of your time on the business vs. being in the data.
• Fill Capability Gaps: Instantly access specialized methodologies like conjoint analysis, even if your team lacks specific expertise
• Scale Operations: Handle increased capacity without proportional headcount growth

Our goal – give you the control back of your research process, with more efficiency and effectiveness.

Unstructured data holds the key to modern consumer insight—but most teams are stuck with slow, manual methods that can’t keep up. Now, AI is flipping that script. One of its most exciting applications in the insights industry is its ability to make sense of unstructured data at scale—unlocking opportunities that were once out of reach.

Unstructured Data Agent (UDA) brings together Rival and Reach3’s proprietary tools—Thoughtfulness scoring, Smart Probing, and AI Summarization—to transform open-ended survey feedback into actionable insights. Purpose-built for researchers, it enables scalable qual analysis embedded in quant workflows.

It works by orchestrating the following:

• Data Collection: Enrich shallow open-end responses while keeping it conversational and relevant.
• Insight Curation: Turns unstructured data into strategic themes and evidence, fast.
• Report & Storytelling: Enables confident, high-impact storytelling at scale.

When combined with a mobile-first, conversational approach, UDA makes it easier and faster than ever to transform video fedback and open-end text responses into high-quality, actionable insights.