Women In Research

Toronto, we’re back again this year! And this time we’ll be diving into the career stages of marketing research. We know that no MR career is exactly the same. Everyone takes a different path, but if we’re lucky – we’ll all visit the 5 career stages at some point: Exploration, Establishment, Mid-Career, Late Career and Retirement. For each stage, we’ll discuss the challenges you’ll face and what success looks like. We also brought in speakers to talk to these career stages so they can share their experiences and inspire us on our career journeys. So join us for some bevvies and apps to discuss your career and where it’s headed. Space for this event is limited and registration is required—invite your friends and colleagues for a fun, MR focused evening! Everyone who’s involved in marketing research is welcome, including men that support women in MR. A BIG thank you to Sylvestre & Co. and The Logit Group for supporting this event. As always, we couldn’t do this event without you! *We are truly grateful for your support*

Toronto, we’re back again this year! And this time we’ll be diving into the career stages of marketing research. We know that no MR career is exactly the same. Everyone takes a different path, but if we’re lucky – we’ll all visit the 5 career stages at some point: Exploration, Establishment, Mid-Career, Late Career and Retirement. For each stage, we’ll discuss the challenges you’ll face and what success looks like. We also brought in speakers to talk to these career stages so they can share their experiences and inspire us on our career journeys. So join us for some bevvies and apps to discuss your career and where it’s headed. Space for this event is limited and registration is required—invite your friends and colleagues for a fun, MR focused evening! Everyone who’s involved in marketing research is welcome, including men that support women in MR. A BIG thank you to Sylvestre & Co. and The Logit Group for supporting this event. As always, we couldn’t do this event without you! *We are truly grateful for your support*

Accessibility in research gives greater access to an often underrepresented audience, helps differentiate brands, addresses problems before they become costly, and improves experiences for all. Despite this, accessibility is too often not considered in the research process. Hear about how you can help change this! Members of the Accessible Insights Consortium (AIC) will share an accessibility toolkit developed by the Accessible Insights Consortium and released as part of a merger with Insights Association's IDEA Council. Speakers: Kari Bassett Kari Bassett has over a decade of advertising insights experience among consumers and B2B audiences. She is proud to contribute to the Accessible Insights Consortium as well as other DEI and CSR initiatives within Verizon. She deeply loves Gantt charts. She's been a WIRe mentor for the last 4 years and is a fierce advocate for the program! Claire Ferrari Claire Ferrari holds a Ph.D. in Rehabilitation Sciences & Human Computer Interaction, and a master’s in Interactive Telecommunications. As Principal UX Researcher at Verizon, Claire has built and continues to lead the company’s Accessible UX Research practice. Her work is dedicated to empowering others to include people with disabilities in product design - pushing practices beyond compliance, and improving experiences for all.

Accessibility in research gives greater access to an often underrepresented audience, helps differentiate brands, addresses problems before they become costly, and improves experiences for all. Despite this, accessibility is too often not considered in the research process. Hear about how you can help change this! Members of the Accessible Insights Consortium (AIC) will share an accessibility toolkit developed by the Accessible Insights Consortium and released as part of a merger with Insights Association's IDEA Council. Speakers: Kari Bassett Kari Bassett has over a decade of advertising insights experience among consumers and B2B audiences. She is proud to contribute to the Accessible Insights Consortium as well as other DEI and CSR initiatives within Verizon. She deeply loves Gantt charts. She's been a WIRe mentor for the last 4 years and is a fierce advocate for the program! Claire Ferrari Claire Ferrari holds a Ph.D. in Rehabilitation Sciences & Human Computer Interaction, and a master’s in Interactive Telecommunications. As Principal UX Researcher at Verizon, Claire has built and continues to lead the company’s Accessible UX Research practice. Her work is dedicated to empowering others to include people with disabilities in product design - pushing practices beyond compliance, and improving experiences for all.

Kickoff 2025 with the WIRe Cincinnati chapter! We'll meet for an evening of light snacks, drinks, and educational sessions on topics surrounding fresh approaches to generational difference in MR. Stick around for networking, community, and more! Space in this event is limited; register ASAP to snag your spot. A BIG thank you to Burke and EMI for supporting the WIRe Cincinnati chapter! Speakers: Kelsey Schmeckpeper – Sr. Analyst at BurkeSession Title: Corporate Advocacy as a driver for brand strength among younger generations Allision Griffin – Manager, Consumer Research at  84.51Session Title: Gen Z’s Playbook to Smart Grocery SpendingSession Abstract: As a new generation of consumers, Gen Z is emerging with their own strategies for smart shopping. We’ll dive in to better understand how Gen Z views the current economic climate and the “playbook” of how they’re behaving in reaction. Using data-driven insights, we’ll explore how this tech-savvy generation is maximizing their grocery shopping experience by leveraging tools and tactics to save money without sacrificing what is important to them.   Featuring Kelsey Schmeckpeper Sr. Analyst at Burke Kelsey brings years of research experience in quantitative survey design, analysis, and reporting. As a Senior Analyst within Burke’s Strategic Insights & Analytics […]

In this webinar, Cint's Senior Research Manager Natasha Gay will unpack findings of a new study surveying market researchers and insights professionals which reveals that while there’s been an uptick in readiness to embrace AI for analysis and automation; there remains skepticism toward Synthetic Data applications. What drives this selective trust? And what does this tell us about how the industry is currently navigating the thin line between innovation and integrity? Join a thought provoking look at the use of AI and Synthetic Data in our industry today — and a discussion on what these trends might point to for the future of insights.   Featuring   Natasha Gay Senior Research Manager, Customer Insights @ Cint   Natasha Gay is the senior research manager at Cint and leads the Voice of Customer department. She has focused on customer insights for the past ten years and covers the whole research spectrum internally; design, fielding, analysis, strategy, and insight storytelling. She transforms data into actionable insights and strategies that drive customer-centric business decisions across departments.

In today’s challenging economic climate, CPG companies are under increasing pressure to do more with less. This webinar will showcase how Monster Energy has embraced Prodege’s Self-Service Research Platform to achieve cost-effective, flexible solutions without sacrificing data quality. Through a close, collaborative partnership with Prodege’s Client Success team, Monster has successfully navigated competitive pressures and delivered impactful insights that drive growth. Learn how leveraging DIY strategies and collaborating with Prodege can help your organization adapt, innovate, and thrive in a rapidly changing market. A BIG thank you to our Corporate Donor team at Prodege for bringing this session to our community! Can't make the live session? Register anyway and we'll send a recording to your inbox the day following the live session.   Featuring: Susan Stacey Client Solutions at Prodege Susan leverages over 25 years of expertise in market research within the CPG sector (and beyond!) and enjoys crafting solutions for her clients that yield actionable consumer & shopper insights.  Joining Prodege 2.5 years ago, she was drawn to their adaptable client engagement model and their capacity to seamlessly integrate behavioral and attitudinal data across a range of connected quantitative and qualitative research methodologies. Keeley Yen Director of Insights at Monster […]