Women In Research

Join us for a lively conversation with Kasey Griesmer, Director of Global Consumer Insights at New Balance. Fresh from her TMRE presentation with C Space, Kasey will share how she has professionally evolved to lead an insights team today that balances heritage and innovation to keep a 119-year-old brand culturally relevant worldwide.

Hello WIRe Community! When the entire research process can run on automation, how do you know what's actually working — and where human judgment needs to step in? Join us on February 26th at 11 AM ET for an honest conversation with practitioners who are navigating this reality right now. WIRe and Dynata are bringing together industry experts to discuss what's holding up in AI-powered research and what's falling apart. The Real Questions:• Which AI applications in market research are delivering on their promises?• Where do we need human judgment to step in?• How do you evaluate a vendor when everyone claims to have AI figured out?Webinar attendees will walk away with a "Buyer Toolkit" that provides a framework for vetting providers rather than just taking their word for it. Register for our upcoming webinar

Women research professionals face a real gap: they're adopting AI slower while their roles face 3x higher replacement risk. But here's the plot twist — that gap is actually an opportunity. Join the Cint team as they flip the script on AI anxiety. They’ll dive into real data from their AI Workplace Evolution research to show you exactly what's holding talented professionals back from AI adoption — and more importantly, how to move past it. Expect honest insights into the ethical questions keeping researchers up at night, plus concrete tactics to shift from "Will AI replace me?" to "How do I lead with it?" They’ll also shine a spotlight on entry-level roles: what's actually changing, where new opportunities are emerging, and how to position yourself (or your team) ahead of the curve. Because AI isn't just a threat to manage — it's a competitive advantage waiting to be claimed. Walk away with a proactive playbook for both your career and your organization. The future of work isn't about adapting to AI. It's about you leading it. Key Takeaways: - From Skeptic to Ally‍ Real sentiment data on how US and UK professionals are moving from "Will it replace me?" to […]

Join GRBN for a timely webinar exploring the latest benchmark results and buyer sentiment findings — and what they mean for data quality, trust and decision-making across the research sector. Andrew Cannon, on behalf of GRBN, will present the newest findings from the GRBN Online Buyers Sentiment Survey, showing how buyers currently view online sample quality, price and speed — and where sentiment is shifting. Chuck Miller will unpack the newest GDQ/IA benchmark findings, offering a fresh view of current quality measures, emerging trends and plans to evolve the benchmark methodology and process. Together, the findings offer a fresh view of the signals shaping the market, helping attendees understand changing buyer expectations and the latest developments in benchmarking data quality. This webinar will be of particular interest to research leaders, buyers of sample and research services, data quality specialists, association representatives and anyone involved in improving trust and standards across the research supply chain. What you will learn What the latest buyer sentiment findings reveal about perceptions of online sample quality, speed and price. How the newest GDQ/IA benchmark results are shaping understanding of current data quality performance. The key signals and trends emerging across the market — and what […]

Join us for a candid conversation on how leading brands are rethinking their approach to data and AI — from the tools they're adopting to the organizational shifts driving smarter, faster decisions."Strength in numbers" takes on new meaning in today's AI-driven market research landscape. As tech reshapes the industry, organizations that understand the power of aggregated data, collaborative teams, and industry momentum will lead the way — especially women, who are both more hesitant to adopt AI and whose roles are three times more likely to be automated by it. This year’s Wire Annual Webinar series, sponsored by FUEL + The Focus Room, attempts to communicate a cohesive message: success belongs to those who recognize that bigger thinking creates better results. For women in data, insights, and research, your strength isn't in standing alone; it's in being part of a growing community where your voice, expertise, and leadership are essential to reshaping the industry. Register for one session and we'll automatically register you for the whole series! June Session: "The Intelligence Advantage: AI, Data, and the Brand Imperative"Join us for a candid conversation on how leading brands are rethinking their approach to data and AI — from the tools they're adopting to […]

"Strength in numbers" takes on new meaning in today's AI-driven market research landscape. As AI reshapes the industry, organizations that understand the power of aggregated data, collaborative teams, and industry momentum will lead the way — especially women, who are both more hesitant to adopt AI and whose roles are three times more likely to be automated by it. This year’s Wire Annual Webinar series, sponsored by FUEL + The Focus Room, attempts to communicate a cohesive message: success belongs to those who recognize that bigger thinking creates better results. For women in data, insights, and research, your strength isn't in standing alone; it's in being part of a growing community where your voice, expertise, and leadership are essential to reshaping the industry. Register for one session and we'll automatically register you for the whole series! Thank you for registering for our Annual Webinar Series! Wire's Annual Webinar series features free educational content on topics relevant to the Wire community. Use the form below to register for the series and you'll receive registration confirmation/webinar access information for each webinar to your inbox shortly. Can't make a session? That's okay, we'll send a recording to your inbox the day following the session.

AI is transforming how research gets done, and synthetic data is emerging as one of the field's most exciting - and debated - developments. Join Wire and Sago for a thought-provoking conversation with Melanie Courtright, Chief Strategy Officer, as we explore the opportunities, challenges, and practical realities of synthetic data in research.