Women In Research

Kickoff 2025 with the WIRe Cincinnati chapter! We'll meet for an evening of light snacks, drinks, and educational sessions on topics surrounding fresh approaches to generational difference in MR. Stick around for networking, community, and more! Space in this event is limited; register ASAP to snag your spot. A BIG thank you to Burke and EMI for supporting the WIRe Cincinnati chapter! Speakers: Kelsey Schmeckpeper – Sr. Analyst at BurkeSession Title: Corporate Advocacy as a driver for brand strength among younger generations Allision Griffin – Manager, Consumer Research at  84.51Session Title: Gen Z’s Playbook to Smart Grocery SpendingSession Abstract: As a new generation of consumers, Gen Z is emerging with their own strategies for smart shopping. We’ll dive in to better understand how Gen Z views the current economic climate and the “playbook” of how they’re behaving in reaction. Using data-driven insights, we’ll explore how this tech-savvy generation is maximizing their grocery shopping experience by leveraging tools and tactics to save money without sacrificing what is important to them.   Featuring Kelsey Schmeckpeper Sr. Analyst at Burke Kelsey brings years of research experience in quantitative survey design, analysis, and reporting. As a Senior Analyst within Burke’s Strategic Insights & Analytics […]

In this webinar, Cint's Senior Research Manager Natasha Gay will unpack findings of a new study surveying market researchers and insights professionals which reveals that while there’s been an uptick in readiness to embrace AI for analysis and automation; there remains skepticism toward Synthetic Data applications. What drives this selective trust? And what does this tell us about how the industry is currently navigating the thin line between innovation and integrity? Join a thought provoking look at the use of AI and Synthetic Data in our industry today — and a discussion on what these trends might point to for the future of insights.   Featuring   Natasha Gay Senior Research Manager, Customer Insights @ Cint   Natasha Gay is the senior research manager at Cint and leads the Voice of Customer department. She has focused on customer insights for the past ten years and covers the whole research spectrum internally; design, fielding, analysis, strategy, and insight storytelling. She transforms data into actionable insights and strategies that drive customer-centric business decisions across departments.

In today’s challenging economic climate, CPG companies are under increasing pressure to do more with less. This webinar will showcase how Monster Energy has embraced Prodege’s Self-Service Research Platform to achieve cost-effective, flexible solutions without sacrificing data quality. Through a close, collaborative partnership with Prodege’s Client Success team, Monster has successfully navigated competitive pressures and delivered impactful insights that drive growth. Learn how leveraging DIY strategies and collaborating with Prodege can help your organization adapt, innovate, and thrive in a rapidly changing market. A BIG thank you to our Corporate Donor team at Prodege for bringing this session to our community! Can't make the live session? Register anyway and we'll send a recording to your inbox the day following the live session.   Featuring: Susan Stacey Client Solutions at Prodege Susan leverages over 25 years of expertise in market research within the CPG sector (and beyond!) and enjoys crafting solutions for her clients that yield actionable consumer & shopper insights.  Joining Prodege 2.5 years ago, she was drawn to their adaptable client engagement model and their capacity to seamlessly integrate behavioral and attitudinal data across a range of connected quantitative and qualitative research methodologies. Keeley Yen Director of Insights at Monster […]

What does it really take to move the needle on your career goals — and feel good doing it? In this inspiring and practical webinar, Anese Cavanaugh will share her transformative IEP Method® (Intentional Energetic Presence®) to help you connect the dots between how you show up and what you create. You’ll explore how personal habits, mindset, and presence shape professional outcomes — and how small shifts in energy and intention can unlock exponential results. Anese will introduce two core tools from the IEP Method® to help you assess where you are, reset when needed, and lead from a place of clarity and power. You’ll walk away with practical tools and strategies to: Align your personal intentions with your professional goals Create daily habits that increase presence, resilience, and impact Lead yourself first — so you can lead everything else better Build momentum toward what matters most (without burning out) Whether you're aiming for a promotion, pivoting into something new, or seeking more meaning in your current role, this session will support you in setting a tone of self-leadership that fuels everything to come.   Featuring: Anese Cavanaugh CEO | Active Choices, Inc Anese is devoted to helping people show […]

Innovative metrics from the Ehrenberg-Bass Institute, including mental availability (how often a brand is considered in buying situations) and mental advantage analysis (which buying situations a brand dominates), are revolutionizing brand growth measurement and ongoing brand health monitoring.In this presentation, Madita Brandhorst, Associate Director, Tracking Solutions at quantilope, explores how to extend these metrics beyond brand health tracking to optimize communications and ad campaigns. Madita will review today's rapidly changing media landscape and the challenges brands face in reaching audiences amidst fragmented media consumption. She will provide a deep dive into best practices for developing campaigns that increase mental availability across specific buying situations and explain how to build an ad tracker based on these new concepts and the valuable insights it can provide. ‍Key takeaways:‍ Understand how mental availability and mental advantage analysis drive brand growth by connecting your brand to specific buying situations that matter most to today's consumers. Learn what hurdles communication needs to overcome in order to be effective – and what these hurdles have to do with mental availability. Discover how to create an ad tracker based on innovative metrics, unlocking actionable insights to increase the impact of your campaigns. Madita Brandhorst Associate Director, Tracking […]