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July 27, 2026, Toronto. The Canadian Research Insights Council (CRIC) is pleased to announce the release of its enhanced Guiding Principles for Artificial Intelligence Use in Market Research. The Guiding Principles provide a framework for the use of Artificial...
June 5, 2026 – CRIC is pleased to recognize Dr. Scott Edward Bennett, CAIP, FCRIC, and Scott Megginson, CAIP, FRIC as CRIC Fellows. The designation, Fellow of CRIC, is the highest honour awarded to individuals of the profession. It recognizes individuals who have...
Toronto, January 26, 2026 - Canada’s youth is brimming with idealism and research talent. The Canadian Research Insights Council (CRIC) and Certified Analytics & Insights Professionals of Canada (CAIP Canada) are excited to reveal the 2025/2026 Canadian winners of...
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You've done the storytelling training. You know how to craft a compelling narrative. So why are your insights still not driving action? In this free webinar, we'll show you what comes next, how to take that story and build a real communication campaign: multiple formats, multiple audiences, real cut-through. Because a great insight gathering dust in a deck isn't an insight. It's a missed opportunity. You will learn: See communication as a strategy, not an afterthought. Stop bolting on a deck at the end. Start planning your campaign from day one. Discover what actually drives decisions. Hint: it's not better data. It's better persuasion. Walk away with something you can use immediately. Real tools. Next project. No excuses.
By 2030, insight and data will be abundant, automated, and accessible to all. What will differentiate organisations – and insights professionals -- is not access to intelligence, but how it is used with judgement. As AI increasingly mediates decisions and demand fragments across platforms, channels, geographies and ideologies, organisations and insights professionals must fundamentally rethink how they create and deliver value: from explaining what happened, to actively shaping what happens next. Insights to Intelligence2030 shows organisations and insights professionals how to prepare for the future, combining the power of AI with human judgements. Outcomes: Access the People-Centric Growth Playbook: learn how leading organisations are redesigning the role of insights and human judgement in an AI-driven world – and what that means for you and your role. Experience our framework in action: discover our eight future-readiness drivers through data, evidence, and real-world examples. Whether you are new to the insights profession or a seasoned leader, you will gain practical ideas and identify the drivers you can apply immediately in your own role. Leave with a clear action plan: identify the capabilities, behaviours, and opportunities that will help you thrive as an AI-enabled insights professional.