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CAIP Canada Announces Founding Board; Adoption of Designated Members and Fellows of Former Marketing Research Association in June
The founding board members are pleased to announce the formation of CAIP Canada, a new certification body that will offer the Certified Analytics and Insights Professional (CAIP) designation to individual research practitioners. The initiative is being led by Robert...
Evidence shows well designed election polls remain important tools in democracy
A key highlight included a major evidence-based global study into the accuracy of polling that concluded that done well, polls overwhelmingly continue to correctly predict election outcomes. A recent analysis by Jon Puleston for ESOMAR of more than 31,000 polls from...
Attend the WAPOR-ESOMAR-CRIC Session on the Accuracy of Electoral Polling in Canada
The Canadian Research Insights Council (CRIC) and ESOMAR are pleased to join with the World Association for Public Opinion Research (WAPOR) to present a full day session on the accuracy of Canadian electoral polling at WAPOR’s annual conference taking place in Toronto...
“CRIC advocates for the highest standards in the research, analytics and insights profession. Regardless of the size of your organization, whether you rely on traditional or emerging methods, operate on the agency-side, client-side, are an academic institute, research institute (non-profit), or a supplier; this industry is powered by the trust, rigour, innovation and ethics embedded in our membership.”
Margaret Brigley, CAIP, Chair of the CRIC Board
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