Take me to the 2026 CRIC National Conference - Depth in the Age of Instant conference page.Join us where Canada’s market research community will gather to explore rapid transformation across industries, technology, and public opinion—while staying connected to the human insights that drive decisions and innovation.
Marketing celebrates innovation, bold ideas and unconventional thinking. But effectiveness is not driven by novelty alone.  Insights leaders play a critical role in championing what actually works – ensuring marketing delivers lasting business impact.  In this session, Pam will share five evidence-based principles of effective advertising, drawn from an analysis of over 150 academic studies.
Join GRBN for a timely webinar exploring the latest benchmark results and buyer sentiment findings — and what they mean for data quality, trust and decision-making across the research sector. Andrew Cannon, on behalf of GRBN, will present the newest findings from the GRBN Online Buyers Sentiment Survey, showing how buyers currently view online sample quality, price and speed — and where sentiment is shifting. Chuck Miller will unpack the newest GDQ/IA benchmark findings, offering a fresh view of current quality measures, emerging trends and plans to evolve the benchmark methodology and process. Together, the findings offer a fresh view of the signals shaping the market, helping attendees understand changing buyer expectations and the latest developments in benchmarking data quality. This webinar will be of particular interest to research leaders, buyers of sample and research services, data quality specialists, association representatives and anyone involved in improving trust and standards across the research supply chain. What you will learn What the latest buyer sentiment findings reveal about perceptions of online sample quality, speed and price. How the newest GDQ/IA benchmark results are shaping understanding of current data quality performance. The key signals and trends emerging across the market — and what […]
Join us for a candid conversation on how leading brands are rethinking their approach to data and AI — from the tools they're adopting to the organizational shifts driving smarter, faster decisions."Strength in numbers" takes on new meaning in today's AI-driven market research landscape. As tech reshapes the industry, organizations that understand the power of aggregated data, collaborative teams, and industry momentum will lead the way — especially women, who are both more hesitant to adopt AI and whose roles are three times more likely to be automated by it. This year’s Wire Annual Webinar series, sponsored by FUEL + The Focus Room, attempts to communicate a cohesive message: success belongs to those who recognize that bigger thinking creates better results. For women in data, insights, and research, your strength isn't in standing alone; it's in being part of a growing community where your voice, expertise, and leadership are essential to reshaping the industry. Register for one session and we'll automatically register you for the whole series! June Session: "The Intelligence Advantage: AI, Data, and the Brand Imperative"Join us for a candid conversation on how leading brands are rethinking their approach to data and AI — from the tools they're adopting to […]
AI is getting faster, cheaper, and more capable by the month. But better AI doesn't make human researchers redundant — it makes the distinctly human qualities they bring more valuable, not less. The researchers who will thrive are those who understand how to use AI as an accelerant while bringing something to the work that no model can replicate: judgment, interpretation, and the intelligence that comes from genuinely understanding people. This webinar explores what that actually looks like in practice. We'll dig into why human-centered skills — the ability to read a room, ask the right question at the right moment, build trust with respondents and clients, and make sense of data in context — sit at the heart of research quality, and why they remain the hardest thing to automate. Drawing on audience polling, we'll hear directly from researchers about how these skills shape their work, whether they're valued as highly as technical or analytical capabilities in their organizations, and what gets in the way of them being recognized as genuine strategic assets. From organizational culture and the absence of ROI metrics, to imposter syndrome and shifting client expectations, we'll map the real barriers and start to dismantle them. […]
Tired of respondents rating most everything as important? Having trouble in cross-cultural research when different countries use rating scales differently? Want a better way to develop needs-based segmentation personas? MaxDiff to the rescue! Join Sawtooth’s Bryan Orme to learn how and why MaxDiff (best-worst scaling) works so well. Take aways How MaxDiff obtains high discrimination, while eliminating scale use bias How to interpret MaxDiff results and present to others Extensions of MaxDiff, including needs-based segmentation (for developing personas) and TURF optimization for optimizing sets of multiple items that reach the most people After the webinar, you can optionally create, field, and analyze your own MaxDiff study using a free version of Sawtooth’s cloud-based survey tool, Discover.
"Strength in numbers" takes on new meaning in today's AI-driven market research landscape. As AI reshapes the industry, organizations that understand the power of aggregated data, collaborative teams, and industry momentum will lead the way — especially women, who are both more hesitant to adopt AI and whose roles are three times more likely to be automated by it. This year’s Wire Annual Webinar series, sponsored by FUEL + The Focus Room, attempts to communicate a cohesive message: success belongs to those who recognize that bigger thinking creates better results. For women in data, insights, and research, your strength isn't in standing alone; it's in being part of a growing community where your voice, expertise, and leadership are essential to reshaping the industry. Register for one session and we'll automatically register you for the whole series! Thank you for registering for our Annual Webinar Series! Wire's Annual Webinar series features free educational content on topics relevant to the Wire community. Use the form below to register for the series and you'll receive registration confirmation/webinar access information for each webinar to your inbox shortly. Can't make a session? That's okay, we'll send a recording to your inbox the day following the session.
Thanks to our Sponsors  Overview Exclusively for leaders of agencies, the CRIC CEO Forum features interactive sessions on the most pressing leadership issues. The 5th Annual CRIC CEO Forum is a highly anticipated event that will feature subject matter experts leading interactive sessions and offer you the opportunity to collaborate with other industry leaders on solutions to the top challenges facing our industry. The CRIC CEO Forum will take place at the Canopy by Hilton Toronto Yorkville located at 387 Bloor Street East, Toronto, Ontario. Breakfast will be available at 8am and the CEO Forum will begin at 8:30am and wrap by 4:30pm. Please RSVP on the form below if you’d like us to reserve a seat. Showcase your leadership by sponsoring the CEO Forum for $2000, and get your logo featured on the event website, digital communications, social media and at the CEO Forum.Breakfast (8:00am - 8:30am) Resilience in Uncertain Times (8:30am-10:15am) This session will examine the impact of shifting US trade policies, potential economic shocks and other challenges to our industry. Agency leaders will examine the impact of multiple scenarios that might occur and discuss how agencies must adapt their plans to be successful in the different scenarios. […]