The Canadian Research Insights Council (CRIC) and the Marketing Research and Intelligence Association (MRIA) are pleased to announce that they have come to a mutual agreement that will see the winding down of the MRIA and the transfer of assets to CRIC. CRIC will welcome MRIA corporate members as CRIC members and support the transition of individual MRIA members to join ESOMAR and CMRPs to join CAIP Canada. MRIA will proceed to dissolve the MRIA as an association.
“This agreement creates one authoritative voice in Canada of the research, insights, and analytics industry,” stated CRIC Chair, Nik Nanos. “I wish to thank Jean-Marc Léger for his efforts in leading the negotiation on behalf of CRIC.”
“The MRIA Board and membership both voted unanimously to join forces with CRIC, we are thrilled with that decision” stated MRIA Chair, Quito Maggi, “and to work towards the betterment of the industry.”