CRIC AI Showcase Webinar Feb 2026

CRIC AI Showcase 

The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend.

Featuring:

inca is a multi-award-winning conversational research platform that enables researchers to run both engaging, insight-rich surveys and highly personalized qual-at-scale projects within a single platform. With inca, researchers can include all required quantitative metrics and complex survey logic, while applying qualitative principles to actively engage participants, explore motivations through sophisticated AI-driven probing, and uncover subconscious drivers using projective techniques.

Better decisions start with real people. inca’s conversational research puts people at the center.

Participant experience matters. inca creates engaging, conversational research experiences shaped by real voices rather than constrained by preset choices. Participants can share their true opinions in their own words—and feel genuinely heard.

Researcher expertise matters. AI is powerful, but it cannot replace true research expertise. inca enables meaningful collaboration between researchers and AI, giving researchers full control over question types, logic, survey and AI-moderated conversation structure, and probing. Complete transparency into how the AI operates ensures insight quality remains grounded in human expertise.

Join us to discover how inca can flex to your research needs and power highly personalized conversations at scale—delivering the strongest possible outcomes for your research.

From setup to analysis, most effective research projects today use AI to move faster, go deeper, and reduce manual work without losing the human perspective that makes qual so impactful.

Join us for a live demo and discussion introducing AI Moderation in QualBoard, part of Sago’s end-to-end AI approach to research. In this session, we’ll explore what AI moderation really means, how it fits into modern research workflows, and where it delivers the most value.

MQO A.I. Hub (mqo.ai) is a Canadian-hosted, security-first A.I. productivity platform designed for research and insights teams. In last year’s CRIC AI Showcase, MQO focused on two core capabilities: secure A.I. Chat for researcher-in-the-loop analysis, and integrated Transcriber for audio capture that feeds directly into A.I.-assisted workflows.

This year’s session will showcase in greater detail the A.I. Content Coder module and new productivity features that support large-scale open-ended analysis. A.I. Content Coder helps researchers code open-ended survey responses by identifying themes, supporting the development of coding frames, and applying respondent-level codes ready for export, with project-level workflow support to keep analysis structured and repeatable. It is designed to significantly reduce manual coding time while keeping researchers in control of quality and interpretation.

MQO will also introduce “Context Packs,” reusable collections of data, system prompts, and behaviour settings that embed a team’s own standards and methods. Context Packs enable targeted, context-aware tasks such as project-, client-, or sector-specific analysis without recreating instructions each time.

Attendees will see how Content Coder and Context Packs complement the existing Chat and Transcriber tools within the same Canadian, HIPAA- and PIPEDA-compliant environment, providing a practical way to scale A.I.-assisted coding and qualitative analysis.