The webinar will examine the ability of qualitative research to find meaning, language, emotion, and context that other methods can miss and will debunk several common myths about qualitative work.
CRIC AI Showcase The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend. Stay tuned for more details. Featuring:AI in Market Research: Turning Insight into Action at Every Level Presenter: Richard MarskelCo-Founder and Director, Technology and InfrastructureLBC IT Solutions Inc. Stavros DavidovicDirector, Business DevelopmentLBC IT Solutions Inc. We know that great research means nothing if it doesn't lead to action. As a technology company with deep roots in market research, we've built something that bridges that gap. Our platform brings together custom NLP and LLMs to make sure insights don't just sit in our applications. They travel through your entire organization, reaching the right people at the right moment. Whether that's a sales rep knowing how to position a conversation, a customer service […]
Marketing celebrates innovation, bold ideas and unconventional thinking. But effectiveness is not driven by novelty alone. Insights leaders play a critical role in championing what actually works – ensuring marketing delivers lasting business impact. In this session, Pam will share five evidence-based principles of effective advertising, drawn from an analysis of over 150 academic studies.