Take me to the 2026 CRIC National Conference - Depth in the Age of Instant conference page.Join us where Canada’s market research community will gather to explore rapid transformation across industries, technology, and public opinion—while staying connected to the human insights that drive decisions and innovation.
Marketing celebrates innovation, bold ideas and unconventional thinking. But effectiveness is not driven by novelty alone. Insights leaders play a critical role in championing what actually works – ensuring marketing delivers lasting business impact. In this session, Pam will share five evidence-based principles of effective advertising, drawn from an analysis of over 150 academic studies.