Whether you’ve been downsized, laid off, or simply can’t find the right fit, job loss is an uncomfortable struggle many experience but few truly discuss publicly. This interactive session will look at the timeline of job loss: from the first pangs of concern, to the dreaded call from HR, and the weeks (or months) of job searching afterwards. Regardless of where you are in your career, this session will set you up for success by preparing you for transitioning between roles smoothly. Note: this webinar is part one of our three-part Annual Webinar Series; when you register, you'll receive an invitation to all three (June, July, August) sessions. A BIG thank you to Fuel + The Focus Room for supporting this series and making it free, year after year, for the WIRe community! Speakers:Lindsey GladdenInsights Leader/ Job Seeker Lindsey is an insights leader specializing in shopper insights with 15 years of experience across a variety of industries. She is known for her consumer centric mindset and storytelling abilities, as well as being highly caffeinated and highly curious. Lindsey lives north of Dallas with her husband and 2 amazing kids, and is excited to find the next organization where she can […]
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Delve into A&W's successful use of automated advanced research to optimize pricing for their suite of hamburger & breakfast products. This case study focuses on Stephanie McEwan, Manager of Consumer & Market Insights at A&W Canada, and her innovative approach to implementing advanced conjoint research as a single researcher supporting one of the nation's largest quick-service restaurants. Stephanie will be joined by quantilope Co-Founder, Dr. Thomas Fandrich, to discuss how automated conjoint analysis easily uncovers customer preferences and pricing thresholds, meeting the needs of ever-changing consumers. Discover how Stephanie's application of advanced research methods has elevated the role of insights within A&W, enabling her to deliver data-driven recommendations with actionable clarity. Key Takeaways: The need for real-time pricing research in a volatile and competitive environment How a fast-food chain uses advanced method insights to dominate its industry How insights can proactively drive conversations, instead of as reactionary retros How quantilope helped A&W collect real-time pricing research while maintaining the integrity and quality of data Speakers:Stephanie McEwan Manager, Consumer and Market Insights, A&W Food Services of Canada, Inc. Stephanie has spent the last 11 years at A&W immersing herself in the Canadian QSR landscape. She has focused on market research and […]
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(Gratuit avec le Congrès Esomar €2000 – €2855) À la demande de plusieurs d'entre vous, nous sommes ravis d'annoncer le retour du « Déjeuner annuel des FrancoFuns ». Nous vous convions cordialement à cet événement spécial qui réunira tous les délégués francophones lors du congrès annuel d'ESOMAR à Athènes, le mardi 10 septembre prochain. Cette occasion unique de networking vous permettra de discuter avec vos partenaires et de renforcer votre réseau francophone. Nous tenons à remercier nos généreux commanditaires, Le Printemps des études (Paris) et Léger (Canada), dont le soutien a rendu cet événement possible. Le déjeuner, offert gracieusement, se déroulera dans une salle dédiée spécialement aménagée à l’hôtel du congrès. Pour vous inscrire, veuillez envoyer un email à Daniel Meloche (les places sont limitées) : [email protected] plaisir de vous revoir et d’avoir du « fun » ensemble Votre comité d’organisation : Alain Mizrahi, UruguayAlhi N’Guessan, Côte d’ivoireIsabelle Fabry, FranceJean-Marc Léger, CanadaStephanie Perrin, Le printemps de étudesWim Hamaekers, BelgiqueZahia Boumaiz. Moyen-Orient |
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In this course, you will moderate a real focus group. The course is hands-on, with generous opportunities to practice moderating skills, as well as prepare you in a theoretical and in a real-life context. If you are an aspiring – or relatively new – moderator looking to acquire the essential skills needed for moderating in-person focus groups and interviews for qualitative research this course is for you! The valuable skills you will acquire through this course are also transferrable to user experience (UX) research. This course, delivered in-person over 2 days, will help you develop a skillset for powerful questioning and effective listening. The focus will be on learning how to ask the right questions, gaining the skills to confidently run in-group exercises, and understanding how to manage basic group dynamics. The last part of the course will have you designing the guide for and moderating a real focus group, putting your new skills into practice. Come prepared to engage, have fun and learn all about the essentials of in-person moderation! It was amazing! I got way more out of it than I really expected. I feel way more confident about my abilities and the skills I've learned and had a chance to […]
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What's it about? This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.What's in it for me? In this webinar we will discuss: AI's Capabilities and Limitations: We will discuss the unpredictable and varied capabilities of AI, such as its proficiency in some tasks and weaknesses in others. We will discuss the importance of experimenting with AI to understand its strengths and weaknesses. Human-AI Interaction: We will discuss importance of human involvement in AI processes and that people need to spend significant time using AI to understand its potential and limitations. Organizational Impact: We will discuss ways AI can impact organizational structures and workflows and in particular the need for organizations to encourage AI experimentation and usage among employees. Biases and Ethical Concerns: We will discuss the biases in AI systems, stemming from training data and human inputs. We will discuss the importance to understand and address these […]
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