Online

Events at this venue

Today

  • Webinar: AI technology for Market Research: Capabilities, Limitations, Human Impacts, Ethical Concerns and Implementation Strategies

    Online

    What's it about? This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.What's in it for me? In this webinar we will discuss: AI's Capabilities and Limitations: We will discuss the unpredictable and varied capabilities of AI, such as its proficiency in some tasks and weaknesses in others. We will discuss the importance of experimenting with AI to understand its strengths and weaknesses. Human-AI Interaction: We will discuss importance of human involvement in AI processes and that people need to spend significant time using AI to understand its potential and limitations. Organizational Impact: We will discuss ways AI can impact organizational structures and workflows and in particular the need for organizations to encourage AI experimentation and usage among employees.  Biases and Ethical Concerns: We will discuss the biases in AI systems, stemming from training data and human inputs. We will discuss the importance to understand and address these […]

    Free

  • Webinar: AI technology for Market Research: Capabilities, Limitations, Human Impacts, Ethical Concerns and Implementation Strategies

    Online

    What's it about? This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.What's in it for me? In this webinar we will discuss: AI's Capabilities and Limitations: We will discuss the unpredictable and varied capabilities of AI, such as its proficiency in some tasks and weaknesses in others. We will discuss the importance of experimenting with AI to understand its strengths and weaknesses. Human-AI Interaction: We will discuss importance of human involvement in AI processes and that people need to spend significant time using AI to understand its potential and limitations. Organizational Impact: We will discuss ways AI can impact organizational structures and workflows and in particular the need for organizations to encourage AI experimentation and usage among employees.  Biases and Ethical Concerns: We will discuss the biases in AI systems, stemming from training data and human inputs. We will discuss the importance to understand and address these […]

    Free

  • Webinar: Optimizing Generative AI Tools for Market Research

    Online

    You can’t turn a corner without seeing or hearing something about AI these days; but most don’t really understand what it is, how it works, or most importantly – how to leverage it for professional outcomes. If that sounds like you, don’t worry; you’re certainly not alone. This webinar is designed to equip Market Research Professionals with the knowledge to effectively leverage generative AI for richer insights and enhanced efficiency. The session will focus on making this technology accessible and practical, with an emphasis on integrating AI tools seamlessly into professional insights workflows. We will explore the foundational concepts of generative AI, including key elements like “tokens” and critical parameters such as temperature, frequency penalty, and nucleus sampling that influence AI behavior and output. Additionally, we’ll delve into model fine-tuning, practical use cases, and best practices with by hands-on examples that you can immediately apply to enhance your work. Key Takeaways: AI Demystified: Understand how generative AI works in straightforward terms, tailored for market research professionals (no technical AI knowledge required). Parameter Exploration: Learn about AI model parameters and their practical impacts on AI behavior for professional and research outputs. Actionable Best Practices and Tips: Discover tips and best practices […]

    Free

  • Webinar: Optimizing Generative AI Tools for Market Research

    Online

    You can’t turn a corner without seeing or hearing something about AI these days; but most don’t really understand what it is, how it works, or most importantly – how to leverage it for professional outcomes. If that sounds like you, don’t worry; you’re certainly not alone. This webinar is designed to equip Market Research Professionals with the knowledge to effectively leverage generative AI for richer insights and enhanced efficiency. The session will focus on making this technology accessible and practical, with an emphasis on integrating AI tools seamlessly into professional insights workflows. We will explore the foundational concepts of generative AI, including key elements like “tokens” and critical parameters such as temperature, frequency penalty, and nucleus sampling that influence AI behavior and output. Additionally, we’ll delve into model fine-tuning, practical use cases, and best practices with by hands-on examples that you can immediately apply to enhance your work. Key Takeaways: AI Demystified: Understand how generative AI works in straightforward terms, tailored for market research professionals (no technical AI knowledge required). Parameter Exploration: Learn about AI model parameters and their practical impacts on AI behavior for professional and research outputs. Actionable Best Practices and Tips: Discover tips and best practices […]

    Free
  • ToastMasters International: Super CAIPs

    ToastMasters International: Super CAIPs

    Online

    What is Toastmasters International? CAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun, supportive environment where improved public speaking is a by-product.Gain the public speaking skills you need to communicate with confidence and excellence!

    $198

  • ToastMasters International: Super CAIPs

    Online

    What is Toastmasters International? CAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun, supportive environment where improved public speaking is a by-product.Gain the public speaking skills you need to communicate with confidence and excellence!

    $198

  • How A&W Drives Pricing Strategy with Automated Advanced Insights

    Online

    Delve into A&W's successful use of automated advanced research to optimize pricing for their suite of hamburger & breakfast products. This case study focuses on Stephanie McEwan, Manager of Consumer & Market Insights at A&W Canada, and her innovative approach to implementing advanced conjoint research as a single researcher supporting one of the nation's largest quick-service restaurants. Stephanie will be joined by quantilope Co-Founder, Dr. Thomas Fandrich, to discuss how automated conjoint analysis easily uncovers customer preferences and pricing thresholds, meeting the needs of ever-changing consumers. Discover how Stephanie's application of advanced research methods has elevated the role of insights within A&W, enabling her to deliver data-driven recommendations with actionable clarity. ‍Key Takeaways:‍ The need for real-time pricing research in a volatile and competitive environment How a fast-food chain uses advanced method insights to dominate its industry How insights can proactively drive conversations, instead of as reactionary retros How quantilope helped A&W collect real-time pricing research while maintaining the integrity and quality of data Speakers:Stephanie McEwan Manager, Consumer and Market Insights, A&W Food Services of Canada, Inc. Stephanie has spent the last 11 years at A&W immersing herself in the Canadian QSR landscape. She has focused on market research and […]

    Free

  • How A&W Drives Pricing Strategy with Automated Advanced Insights

    Online

    Delve into A&W's successful use of automated advanced research to optimize pricing for their suite of hamburger & breakfast products. This case study focuses on Stephanie McEwan, Manager of Consumer & Market Insights at A&W Canada, and her innovative approach to implementing advanced conjoint research as a single researcher supporting one of the nation's largest quick-service restaurants. Stephanie will be joined by quantilope Co-Founder, Dr. Thomas Fandrich, to discuss how automated conjoint analysis easily uncovers customer preferences and pricing thresholds, meeting the needs of ever-changing consumers. Discover how Stephanie's application of advanced research methods has elevated the role of insights within A&W, enabling her to deliver data-driven recommendations with actionable clarity. ‍Key Takeaways:‍ The need for real-time pricing research in a volatile and competitive environment How a fast-food chain uses advanced method insights to dominate its industry How insights can proactively drive conversations, instead of as reactionary retros How quantilope helped A&W collect real-time pricing research while maintaining the integrity and quality of data Speakers:Stephanie McEwan Manager, Consumer and Market Insights, A&W Food Services of Canada, Inc. Stephanie has spent the last 11 years at A&W immersing herself in the Canadian QSR landscape. She has focused on market research and […]

    Free

  • How A&W Drives Pricing Strategy with Automated Advanced Insights

    Online

    Delve into A&W's successful use of automated advanced research to optimize pricing for their suite of hamburger & breakfast products. This case study focuses on Stephanie McEwan, Manager of Consumer & Market Insights at A&W Canada, and her innovative approach to implementing advanced conjoint research as a single researcher supporting one of the nation's largest quick-service restaurants. Stephanie will be joined by quantilope Co-Founder, Dr. Thomas Fandrich, to discuss how automated conjoint analysis easily uncovers customer preferences and pricing thresholds, meeting the needs of ever-changing consumers. Discover how Stephanie's application of advanced research methods has elevated the role of insights within A&W, enabling her to deliver data-driven recommendations with actionable clarity. ‍Key Takeaways:‍ The need for real-time pricing research in a volatile and competitive environment How a fast-food chain uses advanced method insights to dominate its industry How insights can proactively drive conversations, instead of as reactionary retros How quantilope helped A&W collect real-time pricing research while maintaining the integrity and quality of data Speakers:Stephanie McEwan Manager, Consumer and Market Insights, A&W Food Services of Canada, Inc. Stephanie has spent the last 11 years at A&W immersing herself in the Canadian QSR landscape. She has focused on market research and […]

    Free

  • How A&W Drives Pricing Strategy with Automated Advanced Insights

    Online

    Delve into A&W's successful use of automated advanced research to optimize pricing for their suite of hamburger & breakfast products. This case study focuses on Stephanie McEwan, Manager of Consumer & Market Insights at A&W Canada, and her innovative approach to implementing advanced conjoint research as a single researcher supporting one of the nation's largest quick-service restaurants. Stephanie will be joined by quantilope Co-Founder, Dr. Thomas Fandrich, to discuss how automated conjoint analysis easily uncovers customer preferences and pricing thresholds, meeting the needs of ever-changing consumers. Discover how Stephanie's application of advanced research methods has elevated the role of insights within A&W, enabling her to deliver data-driven recommendations with actionable clarity. ‍Key Takeaways:‍ The need for real-time pricing research in a volatile and competitive environment How a fast-food chain uses advanced method insights to dominate its industry How insights can proactively drive conversations, instead of as reactionary retros How quantilope helped A&W collect real-time pricing research while maintaining the integrity and quality of data Speakers:Stephanie McEwan Manager, Consumer and Market Insights, A&W Food Services of Canada, Inc. Stephanie has spent the last 11 years at A&W immersing herself in the Canadian QSR landscape. She has focused on market research and […]

    Free

  • Webinar: “So You Lost Your Job, Now What?”

    Online

    Whether you’ve been downsized, laid off, or simply can’t find the right fit, job loss is an uncomfortable struggle many experience but few truly discuss publicly. This interactive session will look at the timeline of job loss: from the first pangs of concern, to the dreaded call from HR, and the weeks (or months) of job searching afterwards. Regardless of where you are in your career, this session will set you up for success by preparing you for transitioning between roles smoothly. Note: this webinar is part one of our three-part Annual Webinar Series; when you register, you'll receive an invitation to all three (June, July, August) sessions. A BIG thank you to Fuel + The Focus Room for supporting this series and making it free, year after year, for the WIRe community! Speakers:Lindsey GladdenInsights Leader/ Job Seeker Lindsey is an insights leader specializing in shopper insights with 15 years of experience across a variety of industries. She is known for her consumer centric mindset and storytelling abilities, as well as being highly caffeinated and highly curious. Lindsey lives north of Dallas with her husband and 2 amazing kids, and is excited to find the next organization where she can […]

    Free

  • Webinar: “So You Lost Your Job, Now What?”

    Online

    Whether you’ve been downsized, laid off, or simply can’t find the right fit, job loss is an uncomfortable struggle many experience but few truly discuss publicly. This interactive session will look at the timeline of job loss: from the first pangs of concern, to the dreaded call from HR, and the weeks (or months) of job searching afterwards. Regardless of where you are in your career, this session will set you up for success by preparing you for transitioning between roles smoothly. Note: this webinar is part one of our three-part Annual Webinar Series; when you register, you'll receive an invitation to all three (June, July, August) sessions. A BIG thank you to Fuel + The Focus Room for supporting this series and making it free, year after year, for the WIRe community! Speakers:Lindsey GladdenInsights Leader/ Job Seeker Lindsey is an insights leader specializing in shopper insights with 15 years of experience across a variety of industries. She is known for her consumer centric mindset and storytelling abilities, as well as being highly caffeinated and highly curious. Lindsey lives north of Dallas with her husband and 2 amazing kids, and is excited to find the next organization where she can […]

    Free