Summer School is open! Pre-Summit Workshops
2 premium sessions available at our Pre-Summit event. Bundle and save!
Register for Sunday, June 4, 2023
(breakfast 8:00 am; lunch 12:15 pm)
(lunch 12:15 pm)
In conjunction with the Summit, CAIP Canada is offering two popular half-day workshops for you to attend in-person. You don’t need to come to the Summit to register for the workshops.
Both workshops were offered recently to a sold-out crowd – as webinars and in Europe. For the first time, both courses are available in North America (Toronto), and in-person. As an additional networking perk, whether you take one course or both, join us for lunch for more opportunity to share ideas with your industry peers.
The workshops will take place the day before the Summit on Sunday. Attending on Sunday is a great way to extend your learning experiences to 3 days, Sunday-Tuesday.
Don’t miss this opportunity to take one or both of these workshops in person by renowned industry luminaries Annie Pettit and Ray Poynter!
Register now. Need more information? Read on.
Annie Pettit, PhD, CAIP, FCRIC
Sunday, June 4
8:30am-12:15
breakfast 8am
lunch 12:15pm-1pm
This was a fantastic… workshop digging into the nuance of questionnaire design. I will now apply these specific approaches to draw out truth, encourage often unheard viewpoints and improve data quality, all with a sense of fun and inclusivity. Working together on shared documents cemented the knowledge so I can put it into practice immediately, no need to return to my notes.
How to Design Questionnaires People Want to Answer… was a very interesting training in which I learned about the psychology of answering questions, how to identify the correct respondents, and how to design playful questionnaires for higher response rates.
How to Design Questionnaires that People Want to Answer
Overview
In this highly interactive masterclass, you will learn about the psychology of answering questions and how to apply that knowledge in a practical way to questionnaire design. We will learn to create questions that make people feel valued and respected, that accommodate normal human behaviours no matter how strange those behaviours may be, and that make people look forward to participating in the next research project.
What will you learn?
Understand how human psychology interacts with the questionnaire experience and how to write questions that accommodate normal behaviours
Write questions that are kind and respectful towards people who are marginalised and people who are embarrassed to share personal aspects of their lives
Write questionnaires that people want to answer this time and the next
Write questions that are fun and playful
By the end of the workshop, you will have built a set of resources that can be leveraged in a range of future questionnaires.
Who should attend?
Programme at a glance
Understanding human nature
- How does human psychology impact how people interpret and respond to questionnaires
- What are some basic rules for creating respectful questionnaires
Making tough topics more comfortable
- Creating compassionate screener questions
- Writing respectful data quality questions
- Asking about embarrassing or private issues
- Eliciting truth when it comes to unethical and illegal behaviours
Creating a playful experience for everyone
- How to write playful questions that excite and make people think
- Incorporating play into serious topics
Level of Learning
You should already have a basic understanding of questionnaire design from a social or marketing research perspective.
Cost
| How to Design Questionnaires that People Want to Answer 8:30 am – 12:15 pm includes breakfast and lunch |
Finding and Communicating the Story in the Data 1 pm – 4:45 pm includes lunch |
Both Workshops 8:30 am – 4:45 pm includes breakfast and lunch |
|
| Member (CAIP/ESOMAR/CRIC) | $400 | $400 | $700 |
| Non-Member | $500 | $500 | $900 |
*All charges are in Canadian dollars, taxes extra
Ray Poynter
Sunday, June 4
1 pm – 4:45 pm
lunch 12:15 pm
Ray Poynter
Managing Director, UK at The Future Place Ltd
Ray has spent the last 45 years at the intersection of insights, research, and new thinking. Ray has held director-level positions with companies such as The Research Business, IntelliQuest, Millward Brown, and Vision Critical. Ray is committed to the research and insights industry, having been a member of ESOMAR for over 30 years and a fellow of the MRS.
In recent years Ray’s work has focused on training, writing, speaking and sharing. Ray has run training workshops for a variety of national and international organisations, including RANZ, TRS, JMRA, MRS, CAIP Canada and ESOMAR. Ray has written textbooks, taught at Saitama and Nottingham Universities, regularly blogs, and is active on social media.
In 2023 Ray was elected President of ESOMAR.
Finding and Communicating the Story in the Data
Overview
Data has become more extensive, more diverse, and more complex. However, the time and resources available to find the right story from the data have become shorter. Unless you are an intuitive genius, you need a method to find and communicate the right story in the data. In this half day course, Ray will share a framework and tools to confidently and reliably work with information sets to find and communicate valuable solutions.
What will you learn?
After completing this training, you should be able to:
- Define the problem you are answering
- Assess and organize the available evidence
- Use the business lens to find the main story
- Apply tools to make the patterns in the data more visible
- Create the story from the findings
- Communicate the story to create action
Who should attend?
If you work with data and need to find good stories in the data, this is the course for you.
Programme at a glance
In this course, you’ll cover:
- Defining the problem in terms of business needs
- Reviewing the context and data
- Using tools to make the patterns more visible
- Identifying the story
- A strategy for communicating the story using Think, Feel, Do
Cost
| How to Design Questionnaires that People Want to Answer 8:30 am – 12:15 pm includes breakfast and lunch |
Finding and Communicating the Story in the Data 1 pm – 4:45 pm includes lunch |
Both Workshops 8:30 am – 4:45 pm includes breakfast and lunch |
|
| Member (CAIP/ESOMAR/CRIC) | $400 | $400 | $700 |
| Non-Member | $500 | $500 | $900 |
*All charges are in Canadian dollars, taxes extra