How A&W Drives Pricing Strategy with Automated Advanced Insights
OnlineDelve into A&W's successful use of automated advanced research to optimize pricing for their suite of hamburger & breakfast products. This case study focuses on Stephanie McEwan, Manager of Consumer & Market Insights at A&W Canada, and her innovative approach to implementing advanced conjoint research as a single researcher supporting one of the nation's largest quick-service restaurants. Stephanie will be joined by quantilope Co-Founder, Dr. Thomas Fandrich, to discuss how automated conjoint analysis easily uncovers customer preferences and pricing thresholds, meeting the needs of ever-changing consumers. Discover how Stephanie's application of advanced research methods has elevated the role of insights within A&W, enabling her to deliver data-driven recommendations with actionable clarity. Key Takeaways: The need for real-time pricing research in a volatile and competitive environment How a fast-food chain uses advanced method insights to dominate its industry How insights can proactively drive conversations, instead of as reactionary retros How quantilope helped A&W collect real-time pricing research while maintaining the integrity and quality of data Speakers:Stephanie McEwan Manager, Consumer and Market Insights, A&W Food Services of Canada, Inc. Stephanie has spent the last 11 years at A&W immersing herself in the Canadian QSR landscape. She has focused on market research and […]
