In this course, you will moderate a real focus group. The course is hands-on, with generous opportunities to practice moderating skills, as well as prepare you in a theoretical and in a real-life context. If you are an aspiring – or relatively new – moderator looking to acquire the essential skills needed for moderating in-person focus groups and interviews for qualitative research this course is for you! The valuable skills you will acquire through this course are also transferrable to user experience (UX) research. This course, delivered in-person over 2 days, will help you develop a skillset for powerful questioning and effective listening. The focus will be on learning how to ask the right questions, gaining the skills to confidently run in-group exercises, and understanding how to manage basic group dynamics. The last part of the course will have you designing the guide for and moderating a real focus group, putting your new skills into practice. Come prepared to engage, have fun and learn all about the essentials of in-person moderation! It was amazing! I got way more out of it than I really expected. I feel way more confident about my abilities and the skills I've learned and had a chance to […]

This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association. All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.  What's it about? Clear evidence is mounting that not only are managements and stakeholders looking for information from their Consumer Insights teams, but they are looking for advice too. It is also very clear that being consultative leads to far greater association of consumer insights (CI) with positive business impact. If that is the case, how do we become more consultative and make being a consultant part of our DNA? Key takeaway Hard evidence of the need for consulting as a core trait of the researcher What it means to be a consultant and how you can apply the principles of consulting in your role The impact of being consultative on the business Speakers: […]

CAIP Canada Toastmasters Club CAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun, supportive environment where improved public speaking is a by-product. Gain the public speaking skills you need to communicate with confidence and excellence!

What we learned from the 2025 federal electionJoin us for an insightful post-election analysis webinar featuring top experts from four of Canada's leading polling companies. Our distinguished panel will unpack the shifts in public opinion, polling successes and challenges, and emerging voter trends that shaped the 2025 federal election landscape. Key topics will include: Shifts in voter behaviour New technologies used Lessons learned What do we need to improve next time? The webinar will feature:Darrell BrickerCEO, Public AffairsIpsos Dr. Darrell Bricker is a Canadian author, pollster, public speaker, political scientist and political commentator. Prior to joining Ipsos, Bricker was director of public opinion research in the office of the prime minister of Canada. He holds a Ph.D. in political science from Carleton University. He is the co-author, with John Ibbitson, of several books, including Empty Planet: The Shock of Global Population Decline and The Big Shift: The Seismic Change In Canadian Politics, Business, and Culture and What It Means for Our Future. Jean-Marc LégerPresidentLeger Jean-Marc is an economist who founded Leger in 1986 with his father, Marcel Léger.  Under his leadership, the company has become the largest Canadian-owned market research and analytics company, with more than 300 employees in its eight offices in […]