• AI Webinar Showcase 05-26-2026

    Online

    CRIC AI Showcase The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend. Stay tuned for more details. Featuring:inca: The End-to-End Platform for Human-Centred Conversational Research Presenter: Kathy ChengFounder & CEONexxt Intelligence | inca Tim BennerDirector of Customer SuccessNexxt Intelligence | inca inca is a multi-award-winning conversational research platform that enables researchers to run both engaging, insight-rich surveys and highly personalized qual-at-scale projects within a single platform. With inca, researchers can include all required quantitative metrics and complex survey logic, while applying qualitative principles to actively engage participants, explore motivations through sophisticated AI-driven probing, and uncover subconscious drivers using projective techniques. Better decisions start with real people. inca’s conversational research puts people at the center. Participant experience matters. inca creates engaging, conversational research […]

    Free
  • CRIC Conference 2026

    The Carlu 444 Yonge St., Toronto,, ON, Canada +1 more

    Take me to the 2026 CRIC National Conference - Depth in the Age of Instant conference page.Join us where Canada’s market research community will gather to explore rapid transformation across industries, technology, and public opinion—while staying connected to the human insights that drive decisions and innovation.

  • Five Evidence-Based Principles of Effective Advertising

    Online

    Marketing celebrates innovation, bold ideas and unconventional thinking. But effectiveness is not driven by novelty alone.  Insights leaders play a critical role in championing what actually works – ensuring marketing delivers lasting business impact.  In this session, Pam will share five evidence-based principles of effective advertising, drawn from an analysis of over 150 academic studies.

    Free