Events

Are you a marketing research, analytics and insights professional? Are you looking to learn more about the major industry players and what role you can play?

The insights industry is at a turning point, shaped by AI, automation, and rising expectations for strategic impact. In this session, we’ll preview MRII’s newly overhauled Evolving Methods in Market Research course and explore three critical shifts redefining the profession. Participants will get a hands-on look at emerging methods, including Digital Personas, AI chatbots, and Synthetic Data, applied to a practical case study based on real-world data. 

Join us Friday, May 1, 2026, in Montreal for QRCA’s Best of Canada Symposium 2026, celebrating our research vibrancy, methodological innovation, and top talent. From Indigenous and francophone roots to global immigrant cultures, Canada’s thriving research hubs and technology-enabled qual innovations, come connect with your true north stars — bold thinkers turning data into human stories through powerful case studies and conversations that will elevate your insights game. A high-energy day with 2 keynotes, 8 plenary presenters, and nonstop ideas, dialogue, and networking—on stage and beyond.

The webinar will examine the ability of qualitative research to find meaning, language, emotion, and context that other methods can miss and will debunk several common myths about qualitative work.

CRIC AI Showcase The Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend. Stay tuned for more details. Featuring:AI in Market Research: Turning Insight into Action at Every Level Presenter: Richard MarskellCo-Founder and Director, Technology and InfrastructureLBC IT Solutions, Inc. Stavros DavidovicDirector, Business DevelopmentLBC IT Solutions, Inc. We know that great research means nothing if it doesn't lead to action. As a technology company with deep roots in market research, we've built something that bridges that gap. Our platform brings together custom NLP and LLMs to make sure insights don't just sit in our applications. They travel through your entire organization, reaching the right people at the right moment. Whether that's a sales rep knowing how to position a conversation, a customer service […]

Women research professionals face a real gap: they're adopting AI slower while their roles face 3x higher replacement risk. But here's the plot twist — that gap is actually an opportunity. Join the Cint team as they flip the script on AI anxiety. They’ll dive into real data from their AI Workplace Evolution research to show you exactly what's holding talented professionals back from AI adoption — and more importantly, how to move past it. Expect honest insights into the ethical questions keeping researchers up at night, plus concrete tactics to shift from "Will AI replace me?" to "How do I lead with it?" They’ll also shine a spotlight on entry-level roles: what's actually changing, where new opportunities are emerging, and how to position yourself (or your team) ahead of the curve. Because AI isn't just a threat to manage — it's a competitive advantage waiting to be claimed. Walk away with a proactive playbook for both your career and your organization. The future of work isn't about adapting to AI. It's about you leading it. Key Takeaways: - From Skeptic to Ally‍ Real sentiment data on how US and UK professionals are moving from "Will it replace me?" to […]