Pre-Conference Workshops In conjunction with the Conference, CAIP Canada is offering two popular half-day workshops. The workshops will take place the day before the Conference on Monday May 26th from 8:30 am to 4:45pm. Attending on Monday is a great way to extend your learning experience. Workshop 1: Stories that Move: Storytelling and Empathy in Market Research and Insights In a world where change happens at lightning speed, storytelling and empathy are essential to delivering research that resonates and inspires action. This interactive workshop will explore how to design research holistically through the lens of empathy—considering the story from the very beginning. Through practical tools and collaborative exercises, participants will learn to create compelling narratives that transform data into insights, connect on a human level, and drive meaningful decisions in rapidly evolving environments. Instructor: Deborah Klotz, CAIP Vice President, Insights at Upwords Deborah is a recognized leader in qualitative research, known for her ability to uncover deep human insights and craft compelling narratives that drive strategic decision-making. With over two decades of experience, she has helped clients across industries—including Travel & Tourism, FMCG, Financial Services, Technology, and Government—transform data into engaging, human-centered stories that inspire action. Deborah, a CAIP-certified researcher, […]