Webinar

Join us to hear highlights from the GRBN 2024 Global Trust Survey and see what leading market research associations across the Americas and Europe are doing to improve relationships with research participants – and increase trust in MRX. Presenters: Melanie Courtright, Insights Association – U.S. Debrah Harding, MRS – UK Bettina Klumpe, ADM – Germany John Tabone, CRIC – Canada Pólux Arañó, AMAI – Mexico

Join us to hear highlights from the GRBN 2024 Global Trust Survey and see what leading market research associations across the Americas and Europe are doing to improve relationships with research participants – and increase trust in MRX. Presenters: Melanie Courtright, Insights Association – U.S. Debrah Harding, MRS – UK Bettina Klumpe, ADM – Germany John Tabone, CRIC – Canada Pólux Arañó, AMAI – Mexico

Toronto, we’re back again this year! And this time we’ll be diving into the career stages of marketing research. We know that no MR career is exactly the same. Everyone takes a different path, but if we’re lucky – we’ll all visit the 5 career stages at some point: Exploration, Establishment, Mid-Career, Late Career and Retirement. For each stage, we’ll discuss the challenges you’ll face and what success looks like. We also brought in speakers to talk to these career stages so they can share their experiences and inspire us on our career journeys. So join us for some bevvies and apps to discuss your career and where it’s headed. Space for this event is limited and registration is required—invite your friends and colleagues for a fun, MR focused evening! Everyone who’s involved in marketing research is welcome, including men that support women in MR. A BIG thank you to Sylvestre & Co. and The Logit Group for supporting this event. As always, we couldn’t do this event without you! *We are truly grateful for your support*

Toronto, we’re back again this year! And this time we’ll be diving into the career stages of marketing research. We know that no MR career is exactly the same. Everyone takes a different path, but if we’re lucky – we’ll all visit the 5 career stages at some point: Exploration, Establishment, Mid-Career, Late Career and Retirement. For each stage, we’ll discuss the challenges you’ll face and what success looks like. We also brought in speakers to talk to these career stages so they can share their experiences and inspire us on our career journeys. So join us for some bevvies and apps to discuss your career and where it’s headed. Space for this event is limited and registration is required—invite your friends and colleagues for a fun, MR focused evening! Everyone who’s involved in marketing research is welcome, including men that support women in MR. A BIG thank you to Sylvestre & Co. and The Logit Group for supporting this event. As always, we couldn’t do this event without you! *We are truly grateful for your support*

As AI plays an increasing role in how our industry gathers, analyzes and communicates insights, it is more critical than ever that we consider the ethical implications of using AI. Join members of the Canadian Research Insights Council’s AI Committee, Margaret Chapman, Paul Acerbi and Kathy Cheng, as they review the Canadian Research Insights Council’s (CRIC) Guiding Principles for Artificial Intelligence Use in Market Research. The Guiding Principles provide a framework for the use of Artificial Intelligence (AI) and Generative Artificial Intelligence in market research. The aim is to ensure the strategic, ethical and responsible use of AI tools. The principles cover transparency, data security, protecting participants from harm, minimizing bias, and ensuring oversight when using artificial intelligence in market research. In addition, the webinar will highlight ESOMAR’s 20 questions to help buyers of AI-based services for market research and insights.Speakers Speaker: Margaret ChapmanCAIP, COO and Partner, Narritive Research Margaret is proud to have become an owner and partner of Narrative Research in 2019. Since 1999, she has worked as a consultant, specializing in group facilitation, in-depth interviewing, marketing, and communications. She has wide-ranging cross-industry experience in both quantitative and qualitative research. As a seasoned moderator, she has conducted hundreds […]

As AI plays an increasing role in how our industry gathers, analyzes and communicates insights, it is more critical than ever that we consider the ethical implications of using AI. Join members of the Canadian Research Insights Council’s AI Committee, Margaret Chapman, Paul Acerbi and Kathy Cheng, as they review the Canadian Research Insights Council’s (CRIC) Guiding Principles for Artificial Intelligence Use in Market Research. The Guiding Principles provide a framework for the use of Artificial Intelligence (AI) and Generative Artificial Intelligence in market research. The aim is to ensure the strategic, ethical and responsible use of AI tools. The principles cover transparency, data security, protecting participants from harm, minimizing bias, and ensuring oversight when using artificial intelligence in market research. In addition, the webinar will highlight ESOMAR’s 20 questions to help buyers of AI-based services for market research and insights.Speakers Speaker: Margaret ChapmanCAIP, COO and Partner, Narritive Research Margaret is proud to have become an owner and partner of Narrative Research in 2019. Since 1999, she has worked as a consultant, specializing in group facilitation, in-depth interviewing, marketing, and communications. She has wide-ranging cross-industry experience in both quantitative and qualitative research. As a seasoned moderator, she has conducted hundreds […]

Accessibility in research gives greater access to an often underrepresented audience, helps differentiate brands, addresses problems before they become costly, and improves experiences for all. Despite this, accessibility is too often not considered in the research process. Hear about how you can help change this! Members of the Accessible Insights Consortium (AIC) will share an accessibility toolkit developed by the Accessible Insights Consortium and released as part of a merger with Insights Association's IDEA Council. Speakers: Kari Bassett Kari Bassett has over a decade of advertising insights experience among consumers and B2B audiences. She is proud to contribute to the Accessible Insights Consortium as well as other DEI and CSR initiatives within Verizon. She deeply loves Gantt charts. She's been a WIRe mentor for the last 4 years and is a fierce advocate for the program! Claire Ferrari Claire Ferrari holds a Ph.D. in Rehabilitation Sciences & Human Computer Interaction, and a master’s in Interactive Telecommunications. As Principal UX Researcher at Verizon, Claire has built and continues to lead the company’s Accessible UX Research practice. Her work is dedicated to empowering others to include people with disabilities in product design - pushing practices beyond compliance, and improving experiences for all.

Accessibility in research gives greater access to an often underrepresented audience, helps differentiate brands, addresses problems before they become costly, and improves experiences for all. Despite this, accessibility is too often not considered in the research process. Hear about how you can help change this! Members of the Accessible Insights Consortium (AIC) will share an accessibility toolkit developed by the Accessible Insights Consortium and released as part of a merger with Insights Association's IDEA Council. Speakers: Kari Bassett Kari Bassett has over a decade of advertising insights experience among consumers and B2B audiences. She is proud to contribute to the Accessible Insights Consortium as well as other DEI and CSR initiatives within Verizon. She deeply loves Gantt charts. She's been a WIRe mentor for the last 4 years and is a fierce advocate for the program! Claire Ferrari Claire Ferrari holds a Ph.D. in Rehabilitation Sciences & Human Computer Interaction, and a master’s in Interactive Telecommunications. As Principal UX Researcher at Verizon, Claire has built and continues to lead the company’s Accessible UX Research practice. Her work is dedicated to empowering others to include people with disabilities in product design - pushing practices beyond compliance, and improving experiences for all.