Webinar

What's it about? This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association. All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.  What's in it for me? Segmentation may be the most challenging kind of study marketing researchers do. A cluster of common, but sometimes difficult to spot, problems make segmentation particularly challenging. We'll discuss three of these problems and how to remedy them. Learning Outcome Attendees will benefit from understanding the most frequent pitfalls that ruin segmentation studies and with advice on how to avoid them.   Featuring Keith Chrzan SVP Analytics, Sawtooth Softward Keith Chrzan is SVP of Analytics at Sawtooth Software, nearing the end of a 45-year as a marketing scientist. He has led marketing research and marketing science groups in research firms, management consultancies, and client organizations. Keith publishes […]

In this webinar, Cint's Senior Research Manager Natasha Gay will unpack findings of a new study surveying market researchers and insights professionals which reveals that while there’s been an uptick in readiness to embrace AI for analysis and automation; there remains skepticism toward Synthetic Data applications. What drives this selective trust? And what does this tell us about how the industry is currently navigating the thin line between innovation and integrity? Join a thought provoking look at the use of AI and Synthetic Data in our industry today — and a discussion on what these trends might point to for the future of insights.   Featuring   Natasha Gay Senior Research Manager, Customer Insights @ Cint   Natasha Gay is the senior research manager at Cint and leads the Voice of Customer department. She has focused on customer insights for the past ten years and covers the whole research spectrum internally; design, fielding, analysis, strategy, and insight storytelling. She transforms data into actionable insights and strategies that drive customer-centric business decisions across departments.

In today’s challenging economic climate, CPG companies are under increasing pressure to do more with less. This webinar will showcase how Monster Energy has embraced Prodege’s Self-Service Research Platform to achieve cost-effective, flexible solutions without sacrificing data quality. Through a close, collaborative partnership with Prodege’s Client Success team, Monster has successfully navigated competitive pressures and delivered impactful insights that drive growth. Learn how leveraging DIY strategies and collaborating with Prodege can help your organization adapt, innovate, and thrive in a rapidly changing market. A BIG thank you to our Corporate Donor team at Prodege for bringing this session to our community! Can't make the live session? Register anyway and we'll send a recording to your inbox the day following the live session.   Featuring: Susan Stacey Client Solutions at Prodege Susan leverages over 25 years of expertise in market research within the CPG sector (and beyond!) and enjoys crafting solutions for her clients that yield actionable consumer & shopper insights.  Joining Prodege 2.5 years ago, she was drawn to their adaptable client engagement model and their capacity to seamlessly integrate behavioral and attitudinal data across a range of connected quantitative and qualitative research methodologies. Keeley Yen Director of Insights at Monster […]

What does it really take to move the needle on your career goals — and feel good doing it? In this inspiring and practical webinar, Anese Cavanaugh will share her transformative IEP Method® (Intentional Energetic Presence®) to help you connect the dots between how you show up and what you create. You’ll explore how personal habits, mindset, and presence shape professional outcomes — and how small shifts in energy and intention can unlock exponential results. Anese will introduce two core tools from the IEP Method® to help you assess where you are, reset when needed, and lead from a place of clarity and power. You’ll walk away with practical tools and strategies to: Align your personal intentions with your professional goals Create daily habits that increase presence, resilience, and impact Lead yourself first — so you can lead everything else better Build momentum toward what matters most (without burning out) Whether you're aiming for a promotion, pivoting into something new, or seeking more meaning in your current role, this session will support you in setting a tone of self-leadership that fuels everything to come.   Featuring: Anese Cavanaugh CEO | Active Choices, Inc Anese is devoted to helping people show […]

What's it about? This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association. All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.  What's in it for me? “What Does It All Mean” introduces attendees to the fundamentals of storytelling as they apply to market research. The talk focuses on the importance of having a Unifying Idea and a structure that supports that idea, using real world-examples to illustrate these concepts. Takeaways:  Attendees will gain a better understanding of what a story is, and what it is not. Attendees will be introduced to conceptual tools that will enable them to approach any storytelling assignment with confidence   Speakers: David Intrator Chief Meaning Officer, RTi Research David Intrator comes from the world of advertising and communications, with decades of experience crafting effective stories for brands […]

The Value of Research and Consultation in Public EngagementPublic opinion research and public consultation are both essential tools to help organizations understand the views of constituents and interest groups as part of a Public Engagement exercise.  While public opinion research and consultations can look similar on the surface, there are significant differences in both their purpose and findings.  This webinar will look at the strengths and limitations of both and highlight how they can be used together to ensure organizations have the information they need to make the best decisions.  It will also explain why CRIC standards require that open link public consultation data never be combined with public opinion research.  The webinar will include case studies that highlight how public opinion research and consultation complement each other as part of an effective public consultation process.  The webinar will be led by CRIC members Jihad Melhem, President of Pivotal Research, Pallavi Goel, City of Edmonton and Margaret Brigley, CEO & Partner of Narrative Research. Margaret BrigleyCEONarrative Research Margaret is CEO & Partner of Narrative Research, a national, full-service marketing research firm headquartered in Halifax, Nova Scotia. Margaret offers clients more than 30 years of communications, marketing, and research experience in the […]

Innovative metrics from the Ehrenberg-Bass Institute, including mental availability (how often a brand is considered in buying situations) and mental advantage analysis (which buying situations a brand dominates), are revolutionizing brand growth measurement and ongoing brand health monitoring.In this presentation, Madita Brandhorst, Associate Director, Tracking Solutions at quantilope, explores how to extend these metrics beyond brand health tracking to optimize communications and ad campaigns. Madita will review today's rapidly changing media landscape and the challenges brands face in reaching audiences amidst fragmented media consumption. She will provide a deep dive into best practices for developing campaigns that increase mental availability across specific buying situations and explain how to build an ad tracker based on these new concepts and the valuable insights it can provide. ‍Key takeaways:‍ Understand how mental availability and mental advantage analysis drive brand growth by connecting your brand to specific buying situations that matter most to today's consumers. Learn what hurdles communication needs to overcome in order to be effective – and what these hurdles have to do with mental availability. Discover how to create an ad tracker based on innovative metrics, unlocking actionable insights to increase the impact of your campaigns. Madita Brandhorst Associate Director, Tracking […]