AI in Market Research: Understanding the Legal Risks—and How to Manage Them
AI is changing market research faster than governance is catching up, and that gap is creating real legal and reputational exposure for firms that don’t see it coming. This webinar gives you both sides: a clear picture of the emerging liability landscape, and a practical framework you can start using immediately.
Join PROLINK’s Michael Loeters and ResearchAI’s Guy Cordon & Cody Dodd on Wednesday, November 25, 2026 at 12PM ET for a practical discussion on the legal and insurance risks of using AI in market research.
You’ll learn:
- How the use of AI changes the risk profile of market research firms—and where firms are most exposed
- The new liabilities AI introduces, and where Professional Liability Insurance coverage falls short
- Why “defensibility”—being able to show your work—is becoming the real test of sound practice
- A practical, step-by-step framework for managing AI risk, including a free self-assessment tool you can apply to your own firm right away
Use AI smarter. Protect your firm. Register now to learn how your firm can safely integrate AI into professional practice.
Speaker Bios
- Michael Loeters, Senior Vice President, Commercial Insurance, PROLINK
Michael is an insurance professional with over three decades of experience in providing industry-leading insurance and risk management services to knowledge-based industries in Canada. As the Senior Vice President of PROLINK’s Commercial Enterprise team, Michael builds performance-driven risk management solutions that align with clients’ strategic objectives. He is passionate about helping businesses become resilient in the face of risk and works with them to identify exposures, develop proactive strategies, and operate with confidence.
- Guy Gordon, Co-Founder, ResearchAI
Guy is Co-Founder of ResearchAI and a Certified Productivity Consultant with over 20 years of public sector transformation experience, including multi-year work implementing Business Excellence frameworks internationally. He sits on CRIC’s AI Ethics Subcommittee and leads ResearchAI’s strategy and client engagement, helping research firms translate AI governance principles into practical, day-to-day practice.
- Cody Dodd, Co-Founder & CTO, ResearchAI
Cody is Co-Founder and CTO of ResearchAI, with a PhD background from the London School of Economics. He architected ResearchAI’s validation-first methodology and has presented it to EFAMRO’s full executive board and at the ESOMAR Citizen Insights Summit at the European Parliament. Cody also sits on CRIC’s AI Ethics Subcommittee, and focuses on the technical mechanics of making AI-assisted research defensible.