Breakfast (8:00am – 8:30am)

Resilience in Uncertain Times (8:30am-10:15am) 

This session will examine the impact of shifting US trade policies, potential economic shocks and other challenges to our industry. Agency leaders will examine the impact of multiple scenarios that might occur and discuss how agencies must adapt their plans to be successful in the different scenarios.

	This session will be led by Canadian economist, Dr. Mike Moffat.  Dr. Moffat is the Founding Director of the University of Ottawa’s Missing Middle Initiative, Executive in Residence at the Smart Prosperity Institute and a professor of Business, Economics, and Public Policy at Ivey Business School.
Dr. Mike Moffat

Fostering a strong employee culture and ensuring a strong talent pipeline (10:30am – 12:00pm)

This session will highlight what has worked and what hasn’t in creating a positive employee culture at research agencies.  The session will also explore the talent pipeline.  What impact has the closure of three research analyst program had on accessing talent?   How are agencies finding talent?  How do we ensure our industry is attracting the best and brightest talent?

		The session will feature, Hilary Borndahl, CEO of Miix Analytics and Linda Iriah, Vice President Human Resources, Ipsos Canada, who will both share their innovative approaches to successfully growing culture.
Hilary Borndahl	Linda Iriah

Lunch (12:00pm – 1:00pm)

AI Readiness for Research Agencies (1:00pm – 2:30pm)

This session will help agency leaders ensure their firms are taking advantage of the latest advancements in artificial intelligence.  The session will examine the impact of AI on staffing including the skills staff require for the future and also opportunities to use AI to reduce manual labour. It will also explore best practices for communicating AI use to clients and it will highlight new and upcoming AI technologies that CEOs should be aware.

			The session will start with a panel featuring Margaret Chapman (Narrative Research), Paul Acerbi (Ipsos) and Joel Armstrong (Dig Insights) from CRIC’s AI Committee . This will be followed by breakout groups for CEOs to discuss challenges with respect to AI with other industry leaders.
Margaret Chapman	Paul AcerbI	Joel Armstrong

Data Quality – How leading agencies can collaborate to address the challenges to data quality (2:45pm – 4:00pm) 

Data quality remains a major threat to our industry.  How can CRIC agencies collaborate to provide consistent and clear messaging to clients that supports data quality.

	Led by Greg Matheson (Quest Mindshare), chair of CRIC’s Online Research Committee, this session aims to have agreed upon solutions that enhance the quality of research in Canada.
Greg Matheson