Susan Seto, CAIP

Senior VP, Market Strategy, Environics Research 

Susan leads strategic research programs covering a breadth of consumer areas and product categories, with the aim to inspire new thinking and enable stronger connections between people and the organizations who seek to make a meaningful difference. Her career spans roles in corporate retail, marketing agency and research consultancy, building on over two decades of experience consulting with corporate and not-for-profit clients across consumer and B2B applications in the tourism, arts/culture & entertainment, innovation & technology, education, consumer goods & services, and retail sectors. Focusing on strategy-driven outcomes that leverage her passion for solving multi-faceted business problems, Susan draws on her contextual knowledge and expertise in a breadth of approaches – as well as a deep understanding of values-based motivations and influences – to help her clients make creative and smart decisions.